Writing for Social Media in 2022: Suggestions and Instruments

Writing for social media isn’t a simple job. 

You’re employed with strict character limits and tight turnarounds. You converse the language of memes and microtrends that your boss and coworkers won’t perceive. It’s a must to rapidly — and wittily — react to trending matters. And, when you ever publish a put up with a typo, folks will discover and name you out. ( you, Twitter meanies.)

But it surely’s additionally enjoyable and rewarding. Nice content material will help you begin inspiring conversations, construct engaged communities, create buzz round your model, and even instantly affect gross sales.

Hold studying for professional ideas and instruments that may assist you change into a extra assured and efficient social media author very quickly.

What is social media content writing?

Social media content writing is the process of writing content for social media audiences, usually across multiple major social media platforms. It can include writing short captions for TikTok or Instagram Reels, long-form LinkedIn articles, and everything in between. 

Writing for social media is different from writing for blogs and websites — it requires expert knowledge of social platforms and their audiences, trends, and inside jokes. 

Social media writing is a crucial element of any brand’s social presence. It can make or break a campaign or your entire social media marketing strategy. When done right, social writing directly influences engagement and conversions, and contributes to strategic business goals.

7 social media writing tips for 2022

The tips below will help you create content that will inspire your target audience to interact with you, take action, or simply spend a few seconds contemplating what they just read. 

Try some (or all) of these in your next 10 social media posts to build good habits and strengthen your writing muscle. You’ll be amazed at how clear you’ll write, and how you’ll zero in on your voice.

1. Just start writing (you’ll edit later)

Writer’s block is real, but there’s an easy way to blast past it: Just start writing without overthinking it. 

Start typing whatever comes to mind and forget about sentence structure, spelling, and punctuation (for a moment). Just keep your fingers moving and power through any blockages. Editing will come later. 

This is how John Swartzwelder, legendary Simpsons writer, wrote scripts for the show

“Since writing may be very exhausting and rewriting is relatively simple and quite enjoyable, I all the time write my scripts throughout as quick as I can, the primary day, if potential, placing in crap jokes and sample dialogue […]. Then the following day, once I rise up, the script’s been written. It’s awful, nevertheless it’s a script. The exhausting half is completed. It’s like a crappy little elf has snuck into my workplace and badly executed all my work for me, after which left with a tip of his crappy hat. All I’ve to do from that time on is repair it.”

2. Communicate the language of social media

This, in fact, means various things on totally different platforms.

Eileen Kwok, Social Marketing Coordinator at Hootsuite thinks it’s completely essential to “have understanding of what language speaks to your target market. Each channel serves a distinct function, so the copy must fluctuate.”

Questioning what that appears like, precisely, on Hootsuite’s personal social media channels? “LinkedIn, for instance, is an area for working professionals, so we prioritize instructional and thought management content material on the platform. Our viewers on TikTok is extra informal, so we give them movies that talk to the enjoyable and genuine facet of our model.”

However this recommendation goes past selecting the correct content material classes and put up sorts for every community. It actually comes all the way down to the language you utilize. 

Eileen says: “On most channels, you’ll need to spell-check the whole lot and be sure to’re grammatically right — however these guidelines don’t apply for TikTok. Having phrases in all caps for dramatic impact, utilizing emojis as an alternative of phrases, and even the misspelling of phrases all serves the playful nature of the app.”

You possibly can go forward and present this to your boss the following time they don’t need to approve a TikTok caption mentioning Dula Peep or utilizing completely no punctuation.

3. Make your posts accessible 

As a social media author, you need to be sure that everybody in your viewers can get pleasure from your posts.

Nick Martin, Social Listening and Engagement Strategist at Hootsuite informed me: “When writing for social media, accessibility is one thing try to be preserving in thoughts. A few of your followers could use screen-readers, and a put up that is filled with emojis could be almost unreadable for them.”

Unintelligible posts received’t assist you attain your social media targets. In actual fact, they could flip folks away out of your model altogether. 

“The identical goes for if you share a picture that has textual content on it,” Nick provides. “You’ll need to be sure to write alt-text for that picture so all of your viewers can get pleasure from it.” 

Right here’s an amazing instance of how one can have enjoyable writing artistic and entertaining alt-text on your social put up’s accompanying photos:

4. Hold it easy

Think about you’re writing to an eighth grader. Like, really.

This can be a easy however tremendous efficient train that may power you to write down clearly and ditch any pointless jargon that might doubtless solely confuse your readers.

“Drive innovation.”

“Turn out to be a disruptor.”


LinkedIn, specifically, is house to among the most over-used, under-effective statements of all time. And positive, it’s a “businessy” social media channel. However enterprise persons are, properly, folks too. And folks reply properly to succinct, clear copy — not overused buzzwords with little to no actual which means behind them.

To attach together with your viewers, you need to converse a language they perceive. Say one thing actual. Use plain language and quick sentences. Observe in your niece, mother, or buddy, and see in the event that they get your message.

5. Write to the reader

Your social media viewers isn’t dying to search out out what your organization is as much as or what’s essential to you (until it’s tremendous related). They need to know what’s in it for them. That’s why you need to all the time write from the readers’ perspective. Make them the hero.

So, as an alternative of posting a boring record of options which have simply been added to your product, inform your viewers how their life will enhance in the event that they use it.

Generally, “standing out” is nothing greater than writing from the reader’s perspective — as a result of most of your opponents don’t.

6. Have a transparent function

… and write that function down on the high of your draft to maintain your thoughts on the goal when you write.

What motion would you like the reader to take? Would you like them to depart a remark or click on by means of to your web site? No matter it’s, make it clear in a CTA (name to motion). 

Be aware {that a} CTA doesn’t must be a button or some other tremendous specific, simply identifiable ingredient inside your put up. It may be so simple as an interesting query inside your caption, or a sentence telling your viewers why they need to click on on the hyperlink in your bio. 

7. Use (the correct) footage to boost your phrases

This one speaks for itself. (One picture is value a thousand phrases, anybody?)

We’ve already talked concerning the significance of including alt-text to pictures for accessibility, however the photos you choose are crucial. 

Some networks depend on phrases greater than they do on photos and movies. However every time potential (and related), you need to attempt to embody visuals in your posts — they’re far more efficient at grabbing the eye of scrollers than phrases. And with out that spotlight, your phrases received’t get an opportunity to shine. 

4 writing instruments for social media

1. Hemingway app

Good for: Writing something succinctly and clearly.

Value: Free in your browser, one-time $19.99 cost for the desktop app.

The Hemingway app will make you a greater, extra participating author. It flags over-complicated phrases and phrases, lengthy sentences, pointless adverbs, passive voice, and a lot extra. It additionally provides you a readability rating. 

Professional tip: On the Hootsuite editorial crew, we all the time intention for grade 6 readability. Some matters are merely a bit sophisticated, so keep versatile and don’t beat your self up when you’re not all the time in a position to attain this benchmark — nevertheless it’s rating to shoot for.

Right here’s the way it works:

  1. Write your copy.
  2. Paste it into Hemingway’s online editor.
  3. Visually see what works and what doesn’t.
  4. Make your adjustments.
  5. Watch your rating enhance!

2. ZenPen

Good for: Distraction-free writing.

Value: Free.

writing for social media

There’s loads of muddle in life. ZenPen is one small nook of the distraction-free-universe that will help you write with out exterior interference.

  1. Go to zenpen.io.
  2. Begin writing posts for social.
  3. Benefit from the noise-free editor till you’re executed.

3. Grammarly

Good for: Making your writing clear, efficient, and proper.

Value: Free primary plan; Premium plans begin at $12/month 

writing for social media

Grammarly guarantees to maintain your social posts on level. It would flag the whole lot from contextual spelling errors to poor phrase selections. And, the device integrates with numerous on-line platforms, together with Twitter, Gmail, and Tumblr.

4. Lately + Hootsuite

Good for: Robotically producing social captions from different textual content (e.g. weblog posts).

Value: Plans begin at $14.99

These days is an AI content material creation device for social media entrepreneurs. When built-in with Hootsuite, it learns which key phrases and phrases drive essentially the most engagement together with your viewers and routinely creates content material primarily based on these insights.

These days may also take current long-form content material, like weblog posts, and break it down into a number of headlines and quick content material items for social, all designed to maximise response.

As you assessment and edit the content material, the AI continues to be taught, so your routinely generated content material will get higher and higher over time.

Compose, schedule, and publish your expertly written posts to all the main social media channels from one dashboard utilizing Hootsuite. Attempt it free right now.

Get Started

Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

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