Wix Assessment: A High Web site Builder

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Wix is an distinctive web site builder, permitting you to create a extremely purposeful {and professional} web site with zero coding expertise. Even net builders have entry to quite a few instruments to boost their web site’s customization and performance.

In my view, Wix is the perfect web site builder for basic use, whether or not you’re a photographer, musician, restaurateur, blogger, or simply organising a small ecommerce enterprise.

Wix In contrast To The Greatest Web site Builders

Whereas most web site builders are inclined to concentrate on area of interest markets like ecommerce or content material administration, Wix is a jack of all trades. This web site builder casts a large internet, making it engaging to all types of people that want professional-looking web sites rapidly and cheaply.

Whether or not you’re a seasoned restaurateur seeking to promote your corporation, a startup venturing into your first on-line enterprise, or an skilled net developer with out the time or sources to create an internet site from scratch, Wix will be just right for you. 

You’ll want to see all of my top picks for the perfect web site builders earlier than you resolve Wix is the most suitable choice for you. There, I overview three extra providers in separate classes and embody an in-depth information specializing in various kinds of web site builders, what standards it is best to take into account when selecting the perfect web site builder, and extra.

Who Is Wix Greatest For?

Whereas it’s simple to be transfixed by Wix’s advertising and options, the reality is that this web site builder targets a specific viewers.

Wix works exceptionally effectively for people or small companies that need a skilled web site however don’t wish to trouble with hiring an online developer, registering a site identify, discovering a website hosting firm, and all that goes into organising knowledgeable web site.

Wix does an awesome job of creating an internet presence extra accessible to small companies and people.

Wix web sites are engaging, comparatively low cost, and fast to arrange. Wix additionally caters to numerous niches, together with running a blog, pictures, ecommerce, music, occasions, hospitality, bookings, eating places, boards, and way more.

Wix’s industry-specific themes, design templates, instruments, and sources typically really feel like the corporate had you in thoughts when creating its platform. Nevertheless, this all-inclusive tackle web site constructing can also be Wix’s Achilles heel.

The platform merely doesn’t provide enough performance and scalability for bigger companies and larger ecommerce web sites. For this, Shopify can be a a lot better choice. 

Wix: The Professionals and Cons        

One in every of Wix’s best-defining options is the liberty it provides. You’ll be able to create your excellent web site, all the way down to your most popular pixelation.

Whereas freedom is an efficient factor, newbies could discover the design potential barely overwhelming. Wix treatments this by providing in depth sources, together with step-by-step tutorials, movies, articles, and a wealth of knowledge that can assist you grasp the editor.

Wix additionally has distinctive components that you simply don’t see fairly often with web site builders. For instance, the Repeater function means that you can simply replicate components for checklist objects with an analogous structure and design however completely different content material.

One main problem when utilizing an internet site builder is differentiating your web site from opponents utilizing the identical themes and templates. Wix provides way more customization choices than Weebly and sure different opponents.

You’ll be able to inform that Wix prioritizes the consumer’s capacity to create distinctive web sites. The design prospects are limitless, particularly within the palms of a seasoned developer.  


Intuitive Interface: Whereas the drag-and-drop function is hardly a revolutionary idea amongst web site builders, Wix succeeds on this regard. You’ve gotten unbridled freedom to maneuver components round with few restrictions. Moreover, the platform provides pointers that can assist you get the cling of the instruments and templates. Wix additionally allows you to preview your cellular web site quite than cross your fingers that the cellular web site might be simply pretty much as good because the desktop model.

Strong App Market: Wix has loads of built-in instruments to get began, however you would possibly want extra performance in your web site. Wix has a extremely populated app market that provides apps and widgets for nearly any performance you possibly can consider, together with occasions bookings, reside chat, e-newsletter, running a blog, opt-in varieties, pop-ups, on-line advertisements, boards, and way more. The app market provides greater than 250 integrations masking virtually each conceivable space of your on-line presence.

Constructed-In website positioning: It’s one factor to create an attractive web site, however a completely completely different territory getting your web site in entrance of eyeballs. You’ll be able to fill in metadata and key phrase tags associated to your area of interest, and Wix will make it easier to rank in the major search engines. Moreover, Wix allows you to edit your URL format for every web page to spice up your web site’s Google rating. If you happen to aren’t fairly able to spend money on SEO, Wix is a good start and requires minimal effort in your half.

Distinctive Safety: One thing few individuals take into consideration when constructing their web site is methods to shield the information of your web site and that of your web site’s guests. Good factor is, with Wix, you don’t even should. Their managed safety components, together with built-in TLS 1.3 encryption and DDoS safety, safe ecommerce funds, and conserving all platform components compliant with the very best {industry} requirements, imply you gained’t should elevate a finger to make sure your web site is safe.

A Dependable Platform: Wix places within the work to verify the websites their customers create are reliably out there. Via 24/7 platform monitoring and their highly effective array of knowledge facilities, you’ll virtually definitely by no means expertise downtime for any web site you construct on Wix. Additionally they provide auto-scaling know-how so your web site can deal with large, sudden rushes of visitors with no degradation of the consumer expertise. Wix even automates backups of your web site knowledge, so if something does go awry, you possibly can restore every little thing had earlier than and proceed alongside as regular.

Tons of Templates: Wix provides 500+ industry-specific templates that can assist you construct your web site. Wix allows you to kind and choose templates by {industry} to slim down your choices, together with tourism and journey, company, pictures, ecommerce, music, and extra. The templates are all high-quality and designer made. In case you are anxious about boiler-plate choices, these templates are extremely customizable. You’ll be able to edit content material, change the location identify, delete sections, change pictures, and tweak the template to make it your personal. Wix has one of many largest template libraries of any web site builder on the market.  

Versatile Plans: Wix has an reasonably priced entry-level plan if it is advisable to create a fundamental private web site. Do you have to want extra performance, merely improve to a premium plan for as little as $4.50 monthly. Additionally, Wix gained’t lock you right into a contract. Many web site builders want you to decide to a 24 or 36-month contract for premium options. With Wix, you possibly can select to cancel your subscription at any time. This flexibility works significantly effectively in the event you aren’t certain in regards to the path you wish to take together with your net presence.

All-in-One Answer: Along with your Wix subscription, you don’t have to fret about website hosting, area*, SSL certificates, downtime, safety, web site velocity, or any of the sensible components of working an internet site. Wix takes care of all that for you, included in your month-to-month subscription. The platform additionally has a really responsive buyer help workforce that can assist you together with your web site’s issues. You’ll be able to contact buyer help by way of e-mail, chat, or direct telephone name.

*Wix provides a free area voucher legitimate for one 12 months with most subscriptions. Area extensions embody .com, .org, .internet, .biz, .xyz, .house, .photos, .co.uk, and .information.


No Limitless Plans: A large variety of web site builders provide limitless storage or limitless bandwidth. Though Wix supplies limitless bandwidth for its Enterprise and Ecommerce plans, there’s nonetheless a storage restrict. This omission reinforces my opinion that Wix is supposed for people and small companies quite than massive ecommerce enterprises.

Rigid Templates As soon as Dwell: You’ll be able to customise your Wix’s web site templates to your coronary heart’s content material, however as soon as you’re locked in, that’s it. You can not change your template as soon as your web site goes reside. Whereas this won’t be such a giant downside for a private web site, it might spell hassle down the road for an internet enterprise that continues to develop, morph, and evolve through the years.

You Can’t Export Your Web site: To piggyback on the con above, Wix can lock you right into a long-term dedication even with no contract. As soon as on the Wix platform, you’re locked in for all times. You can not switch or export your web site to a different platform. Once more, this is probably not a giant deal for a small enterprise or a person. Nevertheless, a fast-growing startup could have issues down the road if Wix can not meet its wants.  

Wix Pricing

Wix paid plans fall into two classes; Web site Plans and Enterprise & Ecommerce Plans. Every class has particular person tiers, as you’ll quickly uncover.

Earlier than I get to the nitty-gritty of Wix’s pricing construction, there are a few issues value mentioning.

First, Wix’s marketed pricing is predicated on an annual subscription. You’ve gotten the choice of paying month-by-month, however it would value extra. Don’t be stunned in case your month-to-month billing is a little bit larger than marketed on the web site. It’s all within the effective print.

Secondly, your free area is simply out there for one 12 months. After that, you must pay an annual premium. Moreover, you’re solely eligible for the free area in the event you pay for the entire 12 months upfront. You lose out on the provide in the event you select the month-to-month funds.

Wix Web site Plans

Join Area 

Ranging from the far proper, Join Area is probably the most fundamental plan. This feature prices $4.50 monthly and doesn’t include a free area. Additionally, your web site will show Wix advertisements. You’ll be able to nonetheless join your present or customized area identify to your Wix web site. This plan additionally comes with:

  • 24/7 buyer care
  • Free SSL certificates
  • 500MB space for storing
  • 1GB bandwidth

A few of the options you’ll be giving up right here embody the flexibility to add and stream movies in your web site, web site booster app, social media brand information, and customer analytics app (website positioning software).

I solely advocate this feature if you wish to put collectively a easy informational web site or portfolio on the lowest doable value. Nevertheless, contemplating that you simply’d have severely restricted bandwidth, Wix advertisements, and a Wix-branded URL, this isn’t the form of web site that would conceivably rank excessive on Google. There are very restricted use-cases for this plan.  


This feature prices $8.50 monthly and is a wonderful different to the Join Area for a easy private web site. This plan comes with a free area, otherwise you join a customized area.

This feature provides 2GB bandwidth, 3GB space for storing, 24/7 buyer care, and half-hour of video. Nevertheless, you’ll be dropping out on social medial brand information, a customer analytics app, a web site booster app, and knowledgeable brand.

In the end, you’re getting a superb deal for a low-traffic however professionally finished web site. You’ll be able to at all times improve to the next plan ought to your wants change.


This Wix plan targets freelancers and entrepreneurs. It should value $12.50 monthly in change for 10 GB of space for storing and limitless bandwidth. You additionally get a free SSL certificates, no Wix advertisements, a free area for one 12 months, one video hour, a customer analytics app, and a web site booster app.

If you wish to begin knowledgeable web site or on-line enterprise, the limitless plan will serve your wants higher than the Combo plan for a nominal value hike.


The value shoots up quite drastically with the Wix VIP plan. This one prices $24.50 monthly. For the worth, you get all of the options not included within the different plans and a few add-ons. These embody:

  • Free area for one 12 months
  • Take away Wix Adverts
  • Limitless bandwidth
  • 35GB space for storing
  • Free SSL certificates
  • Social medial brand information
  • Customer analytics app
  • 5 video hours
  • Skilled brand
  • 24/7 buyer care

I like to recommend this plan for a longtime enterprise desirous to make its on-line presence.

Wix Enterprise & eCommerce Plans

If you happen to plan to just accept on-line funds, Wix provides three tiers beneath its Enterprise & Ecommerce Plans.

All enterprise and ecommerce subscriptions provide:

  • Safe on-line funds
  • Buyer accounts
  • Plans & recurring funds
  • Take away Wix advertisements
  • Customized area
  • Free area for one 12 months
  • Video hours
  • Limitless bandwidth

Enterprise Fundamental

This plan prices $17 monthly and provides 20GB space for storing and 5 video hours along with the above-listed options.

Enterprise Limitless

You get all of the Wix Enterprise Fundamental options, besides this time, you get an extra 15GB (35GB whole) space for storing. This plan prices $25 monthly and ensures ten video hours as an alternative of 5. The excellence between the 2 plans by way of choices is negligible generally.

I counsel you begin with the Wix Enterprise Fundamental plan and solely improve to Enterprise Limitless you probably have good motive to take action.   

Enterprise VIP

This tier prices $35 monthly. Essentially the most distinguished improve is proprietary buyer care. If you happen to worth buyer help or have nightmares of your web site taking place at a important hour, that is the plan for you.

Moreover, Wix Enterprise VIP means that you can create custom-made studies from the information you gather. This performance isn’t out there on any of the opposite enterprise and ecommerce plans. Moreover, you get limitless video hours on this plan.

I like to recommend Enterprise VIP for established companies.  

Wix Product Choices

Wix permits individuals with little to no coding expertise to create an internet site from scratch. To this finish, Wix provides all of the options you would wish to create knowledgeable web site.

Wix Editor

The Wix editor is the platform’s essential function, permitting you to create an internet site from scratch with little or no coding expertise. This editor is among the many most sturdy on the market, and is intuitive and feature-packed, and may deal with nearly any form of web site you throw at it.

The Wix editor provides greater than 500 designer-made and industry-specific templates. You’ll be able to flick thru the templates based mostly on {industry} to make issues simpler. You get whole design freedom, together with dragging and dropping template components to get the right web site.

Suppose you’re anxious about your web site wanting the identical as everybody else’s. In that case, Wix means that you can add scroll results, video backgrounds, animation and show your textual content and movies. You may also select from greater than 100 fonts with the choice to add your personal.  

Wix additionally allows you to create a mobile-optimized web site independently of your desktop web site. Moreover, the Wix Cell app lets work in your web site from a smartphone (hopefully one with a big display!) or a pill.

General, Wix provides glorious design flexibility with out being too overwhelming for newbies. This web site builder treads the skinny line between being feature-rich and straightforward to make use of.

Wix Synthetic Design Intelligence (ADI)

In case you are pressed for time or the platform’s performance is proving a little bit overwhelming, Wix can actually construct the location for you.

The ADI provides a hands-off method to personalised web site constructing. Merely enter your social media profiles (Twitter, Fb, Instagram, and many others.) or web site. The AI will extract enterprise info from these pages and create the primary draft of your web site.

You’ll be able to then tweak and customise the location to suit exactly what you’re searching for. To make your job even simpler, the ADI function provides useful suggestions and prompts all through the method that can assist you create the right web site.

Wix succeeds at pushing boundaries, and this Wix ADI is a function you gained’t see too typically available on the market.

Velo by Wix

Though Wix primarily focuses on individuals with minimal to no expertise creating an internet site, this platform does have one thing for amateurs and extra skilled net builders.

Velo by Wix provides extra freedom to create the web site simply the way you need it. Wix allows you to use your supply management instruments and code editors and work in your setting of alternative or on-line.

Moreover, you should use exterior knowledge sources or use Wix’s built-in databases. Velo by Wix makes use of an open platform, permitting you to hook up with an exterior knowledge supply and third-party knowledge sources.

Wix Skilled Suite of Options

Wix has all of the instruments you would wish to create and keep your web site. Most plans provide a free customized area identify with the choice to attach your present area. You additionally get free web site internet hosting and knowledgeable mailbox full with a customized e-mail to match your model and area identify.

Moreover, Wix provides contact administration that can assist you gather and handle contacts and subscribers from a single dashboard. Further options embody:

SSL Certificates: Wix provides a free SSL certificates that can assist you with web site safety and SEO.

Social Instruments: You’ll be able to simply join all of your social media accounts to your Wix web site.

Analytics: Wix retains observe of your net efficiency, together with in-depth stats that can assist you make data-driven selections.

Contemplating that Wix principally targets small companies, freelancers, and people, it’s laborious to fault its function swimsuit. Its all-in-one method to web site constructing takes an enormous load off your again when creating your on-line presence.

Wix Enterprise and Ecommerce

One other space the place Wix excels is its industry-specific choices for companies and ecommerce websites. First, Wix allows you to construct an internet retailer from scratch. Ecommerce options embody a storefront, order-tracking, custom-made transport and tax guidelines, coupons and reductions, and a number of cost strategies, amongst different options.

Whereas these options work effectively for a small enterprise, Wix isn’t effectively suited to a big on-line enterprise that depends totally on on-line gross sales. For starters, Wix solely helps a handful of cost strategies. There’s a good probability a big firm will want the assistance of third-party cost gateways to get round this limitation.

Moreover, its built-in ecommerce options aren’t all that highly effective in comparison with opponents reminiscent of Shopify. 

On the upside, the industry-specific ecommerce choices embody:

  • Wix Reserving
  • Wix Shops
  • Wix Weblog
  • Wix Music
  • Wix Images
  • Wix Occasions
  • Wix Movies
  • Wix Eating places

With these choices, you get industry-specific templates, options, and performance. This method makes your work a lot simpler.

For instance, Wix Bookings means that you can settle for on-line funds, settle for bookings across the clock, and ship auto-reminder emails to your shoppers. Wix Images allows you to tweak your picture’s sharpness and high quality, safe your pictures with built-in watermarks, and show your photos in over 30 galleries.

You might want a extra sturdy web site builder for a big ecommerce retailer. Nevertheless, for a small enterprise, skilled weblog, or freelance enterprise, Wix ticks all of the bins.

The Greatest Web site Builders

To get a extra complete view of how Wix stacks as much as the competitors, please make sure to try my Top 4 Best Website Builders publish.

  1. Wix – Greatest for basic use
  2. Weebly – Greatest for learners
  3. Shopify – Greatest for eCommerce
  4. WordPress – Greatest for content material administration

General, Wix is an distinctive web site builder for a choose group of individuals, together with small enterprise house owners, freelancers, professionals, and bloggers. Whereas Wix additionally works effectively for small ecommerce companies, chances are you’ll have to look elsewhere if you’re creating a large on-line enterprise. Wix is user-friendly, extremely purposeful, and provides glorious worth for cash.  

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