When Is the Greatest Time to Publish on TikTok in 2022? [Cheatsheet]

When is the perfect time to put up on TikTok? Does posting at a specific time or a selected day of the week get your content material in entrance of extra individuals? Will the proper posting schedule assist along with your engagement charges?

Learn on to search out out when to put up on TikTok to verify your content material will get picked up by the algorithm and reaches the best individuals…

… or, for a TL;DR model, learn the way to pinpoint your distinctive greatest posting time in 4 minutes:

Is there a best time to post on TikTok?

Yes and no. TikTok does a great job serving each of its users a highly personalized mix of content on the app’s main interface, the For You page. However normally, movies recommended on the For You web page are not any older than a few days.

So, for greatest outcomes, you’ll wish to put up to TikTok when your viewers is more than likely to already be scrolling. In different phrases, discovering your greatest time to put up would require understanding the place your viewers is situated (time zones matter) and after they’re on-line.

However reaching a large viewers on TikTok is not only a matter of when you put up. How typically you put up can even have an effect on how your content material is distributed on the platform (TikTok recommends posting 1-4 instances per day). To discover a posting schedule that may please each the TikTok algorithm and your followers, preserve a detailed eye in your efficiency till you discover a frequency that works.

That stated, some hours and days appear to work higher than others throughout the board. And in case you are constructing an viewers from zero, you won’t have historic information to check in opposition to but.

If that’s the case, preserve studying.

Total greatest time to put up on TikTok

Based mostly on our experiments and evaluation of 30,000 posts, the perfect time to put up on TikTok for max engagement is Thursday at 7 PM.

Planning on posting greater than as soon as every week? Right here’s a breakdown of the perfect instances to put up on TikTok for every day of the week.

Day Time
Monday 10:00 PM
Tuesday 9:00 AM
Wednesday 7:00 AM
Thursday 7:00 PM
Friday 3:00 PM
Saturday 11:00 AM
Sunday 4:00 PM

All instances are calculated for Pacific Commonplace Time.

Greatest time to put up on TikTok on Monday

One of the best time to put up on TikTok on Monday is 10:00 PM. It appears the vast majority of TikTok customers might like to begin their week off robust at work and wind down with some mild leisure at night time.

Greatest time to put up on TikTok on Tuesday

One of the best time to put up on TikTok on Tuesday is 9:00 AM. Engagement appears to be stronger within the earlier components of the morning from 6 AM onwards.

Greatest time to put up on TikTok on Wednesday

One of the best time to put up on TikTok on Wednesday is 7:00 AM. One other engaged crowd of morning individuals!

Greatest time to put up on TikTok on Thursday

One of the best time to put up on TikTok on Thursday is 7:00 PM. That is additionally the very best weekday for engagement on TikTok, so far as we will inform.

Greatest time to put up on TikTok on Friday

3:00 PM is the perfect time to put up on TikTok on Friday, although engagement is fairly constant all by the afternoon beginning at lunch hour.

Greatest time to put up on TikTok on Saturday

11:00 AM is the perfect time to put up on TikTok on Saturday. For as soon as, the early chicken doesn’t get the worm.

Greatest time to put up on TikTok on Sunday

One of the best time to put up on TikTok on Sunday is 4:00 PM, although engagement is second highest within the early morning (once more!) between 7:00 and eight:00 AM.

Whereas these could seem far and wide, remember the fact that TikTok serves content material to a worldwide viewers in many various industries. Don’t assume that your followers stay in the identical time zone as you or have the same job or sleep schedule as you. Publish when they are on-line vs. when you have time to put up.

We additionally noticed that, usually, the perfect instances to put up on TikTok are fairly totally different than Instagram. Most of the greatest instances to put up on Instagram fell in the course of the typical 9-5 workday. However there are extra early morning and night peaks for the TikTok viewers.

Keep in mind, these instances are simply averages. Each viewers and demographic has its personal distinctive exercise patterns on TikTok. Use these instances as a place to begin. Then, observe the information under to determine posting instances that may work greatest on your target market.

Tips about discovering your greatest time to put up on TikTok

Evaluation your greatest performing TikToks

As within the case of every other social media platform, one of the best ways to search out out what works on your viewers is to… examine what’s been working on your viewers.

Your TikTok analytics are the perfect supply of details about your distinctive greatest instances to put up on the platform. Analyze the efficiency of your present content material and cross-reference views and engagements with posting instances. When you discover patterns, simply preserve doing extra of what works!

The Video Views part in TikTok analytics is a superb place to begin your seek for the perfect time to put up. It provides you a transparent overview of which days had been the busiest on your content material.

Supply: TikTok

Be aware: You will have to modify to a Pro TikTok account to seize viewers and efficiency insights.

You may entry TikTok Analytics within the cellular app or on the web. For extra particulars, take a look at our guide to TikTok Analytics.

Check out your opponents

You may be taught rather a lot from the success of others.

Discover accounts that tackle the identical viewers you’re attempting to succeed in, and analyze their posting schedules. Be aware of which of their movies are the preferred, and examine for patterns. When you discover that TikToks revealed on particular days of the week do higher than others, strive posting on these days, and intently watch your analytics.

TikTok makes it comparatively straightforward to run a easy aggressive evaluation. Merely go to the account you’re enthusiastic about and open any of their TikToks. It is possible for you to to see when the TikTok was posted, and what number of likes, feedback and shares it obtained.

TikTok video with like count, comment count and share count

Supply: Ryanair on TikTok

You may also search for the variety of views from the account’s feed — they’re proper on the backside of every video’s thumbnail.

Ryanair's TikTok feed with view counts displayed in video thumbnails

Supply: Ryanair on TikTok

Know when your viewers is on-line

Your viewers is (clearly) the more than likely to work together along with your content material after they’re energetic within the app. And understanding that the For You web page principally consists of contemporary TikToks, you have to be attempting to align your publishing schedule along with your viewers’s exercise patterns.

To search out the instances when your viewers is most energetic within the app, examine your Enterprise or Creator account analytics:

  • Out of your profile web page, faucet the three dots icon on the high proper of the display screen.
  • Faucet Enterprise Suite, then Analytics.

follower activity graph of times

Supply: TikTok

Make changes when crucial

No social media technique is ready in stone.

TikTok continues to be a comparatively new social community, and as such, it’s continuously evolving. New customers are becoming a member of the platform every single day, and new options that may probably have an effect on your spot in TikTok’s algorithm are often added.

Which means that your posting schedule can even evolve over time. Everytime you discover a dip in efficiency, revisit these tricks to discover new greatest instances to put up.

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