What’s BeReal? Your Information to the Latest Social Media App
You’ve mastered Fb, Instagram and Twitter. You’re lastly able to sort out TikTok. However don’t get too snug — a sizzling new social media app has entered the villa. Gen Z is raving about it, however what is BeReal?
In contrast to its alternate options, BeReal presents an unfiltered, unplanned social expertise. In some methods, the app combines the liberty of Instagram’s early days (minus the Valencia filter) and TikTok’s candid, anything-goes vibe.
We’ll take you thru the whole lot you have to learn about BeReal, together with what it’s, the way it works and why it’s completely different.
Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
What is BeReal?
BeReal is a photo-sharing app that prompts users to post one unfiltered photo per day.
How does BeReal work?
The BeReal app sends a push notification — ⚠️ Time to BeReal. ⚠️ — to all customers at a random time every day. Customers in the identical time zone get the alert concurrently. They then have two minutes to take a photograph and share it with their followers.
And it’s not actually only one photograph, both. BeReal makes use of your back and front cameras to snap a selfie together with no matter you’re doing, on the identical time. So in the event you’ve gotten used to the wonder filter, be ready: The app doesn’t have any photograph modifying options.
The 2-minute countdown means no planning, no primping, and no content-batching. You simply share no matter you’re doing when the notification is available in — which can be 11 AM in the future and 4 PM the subsequent.
You possibly can retake your images throughout the two-minute window, however your followers will know if (and what number of instances) you do. When you miss the deadline, you possibly can nonetheless submit, however your BeReal will get tagged with “posted late.”
me when i submit my bereal one hour late pic.twitter.com/xjU4utW0Ps
— coll (@colinvdijk) July 19, 2022
When you’ve posted your BeReal, you’ll be capable of browse your folks’ images and see what they’re as much as. In contrast to each different social platform, there’s no choice to easily like different images — if you wish to have interaction with a submit, it’s a must to take a response selfie or write a remark
And in the event you’re a lurker, you’re out of luck. You possibly can nonetheless use the app, however you gained’t be capable of see any of your folks’ images with out posting your individual.
The right way to get began on BeReal
Able to make the leap? Observe our easy tutorial to get began on the app.
1. Create an account
BeReal is on the market for each Android and iOS customers, so first, obtain the app. To create an account, you’ll should enter your cellphone quantity, full title, birthday, and username.
2. Join with your folks
When you’ve created an account and logged in, you possibly can sync your contacts to search out pals on the app.
3. Take your first BeReal
BeReal will immediate you to take an image proper after you create an account. Click on on the notification and take your first photograph inside two minutes.
4. Add a caption and share your photograph
After you add a caption, you possibly can select whether or not you wish to share your photograph with everybody or pals solely. Click on Ship to submit!
5. Begin exploring
When you’ve shared your first BeReal, you possibly can browse different images within the Discovery part. You possibly can react to posts with selfies utilizing the emoji within the backside left.
What’s the enchantment of BeReal?
BeReal’s content material could seem mundane, however that’s form of the purpose. Thus far, it’s not for influencers or advertisers — customers are on the app to attach with pals.
Actually, BeReal’s terms and conditions explicitly prohibit utilizing the app for promoting or business functions.
pay attention, we’re within the golden age of bereal. no advertisements, no person’s mother and father are on it, we nonetheless get an adrenaline rush when the ⚠️ goes off. none of these items will final. we should savour the second
— Jacob Rickard (@producerjacob) July 20, 2022
In fact, novelty is certainly a part of the enchantment (bear in mind Peach? RIP). However the app’s method seems like a contemporary tackle the overly curated content material that dominates most social networks.
Managing a number of social media networks might be tough. Hootsuite allows you to edit and schedule posts throughout networks, monitor sentiment, have interaction your viewers, measure outcomes, and extra — all from a single dashboard. Strive it free at the moment.
Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.