What Is Patreon? A Creator’s Information To Making Cash in 2022


So your podcast viewers has exploded, however the income from these fancy sock advertisements isn’t precisely overlaying lease but. Or perhaps you’re uninterested in social media algorithms hiding your content material from even your most devoted followers. Enter Patreon, a platform that makes it simple for content material creators to monetize their on-line following!

With Patreon, customers can launch a customized subscription-based web site in just some simple steps, permitting creators to supply unique content material to subscribers and generate a constant month-to-month earnings.

Our Patreon deep-dive will provide help to study the ins and outs of this platform and decide whether or not turning into a Patreon creator is the appropriate transfer for you.

What is Patreon?

Patreon is a membership platform that allows creators to run a subscription service for their content. Instead of setting up their own website and payment platform, creators can easily launch a personalized Patreon page in a few steps.

On Patreon, paying subscribers are called patrons. Each patron pays a fee for exclusive content from creators.

Patreon launched in 2013 and has over 3 million monthly active patrons and more than 185,000 registered creators. As of spring 2021, Patreon was valued at $4 billion.

Creators can supply subscriptions for quite a lot of companies. Popular content formats embrace:

  • Video (38% of creators)
  • Writing (17%)
  • Audio (14%)
  • Pictures (6%)

The Patreon app can also be accessible for iOS or Android.

How does Patreon work?

Patreon permits creators to monetize their content material by making a paywall and charging patrons a subscription price to entry their work. This clear enterprise mannequin is nice for each creators and patrons.

Creators know when their month-to-month earnings will probably be paid out and might depend on this earnings to assist their work. As well as, patrons can see precisely how their subscription helps the creator and improve or cancel their membership with the clicking of a button.

So what’s Patreon used for? Creators can use the Patreon platform for every type of content material:

Writers would possibly share quick excerpts of tales with their Twitter followers. Then, to drive readers to their Patreon, they’ll allow them to know that the complete piece is obtainable by subscribing to considered one of their membership tiers.

Supply: patreon.com/raxkingisdead

Photographers who submit examples of their work on Instagram can use Patreon as a vault for his or her content material. They will additionally entice patrons by providing particular perks like bodily prints of their favourite pictures.

Example of how photographers use Patreon

how do photographers use Patreon continued

Supply: patreon.com/adamjwilson

Podcasters can simply have interaction with their listeners on Patreon. The Group tab capabilities as a messageboard, the place patrons can go away messages and chat with different listeners in addition to the podcast hosts. Patrons would possibly get early entry to episodes or obtain particular content material like bonus episodes or a glance behind the scenes.

example of how podcasters use Patreon

podcasters use patreon to post updates

Supply: patreon.com/lovetosew

Musicians can submit new tracks forward of their launch date or share b-sides and demos with followers.

an example of how musicians use Patreon, this is a link to a full song that is only available for paying subscribers

Supply: patreon.com/pdaddyfanclub

Performers and streamers also can reap the benefits of Patreon’s safe, personal livestream function to cost a price for a web-based efficiency.

Patreon's livestreaming options

Supply: patreon.com/posts/livestream

Basically, Patreon is a superb alternative for brand spanking new creators to construct a group and widen their attain, whereas high-profile or celeb creators can use Patreon to work together with followers in an entire new approach.

How a lot can I earn on Patreon?

The platform is versatile sufficient to accommodate creators of all followings, so common Patreon earnings varies.

How a lot of your present viewers will convert to Patreon subscribers relies on many alternative elements, together with:

  • The kind of content material you create
  • The perks you supply to patrons
  • Your membership tier charges
  • The dimension of your present viewers
  • Your advertising efforts

Patreon's inverted funnel shows how patrons are only a small percentage of your total audience

Supply: blog.patreon.com/figuring-out-how-much-you-might-make-on-patreon

So, how a lot are you able to anticipate to earn? We’ve put collectively a hypothetical instance based mostly on a creator with 10,000 followers on Instagram (their major social channel).

Whole dimension of following 10,000 (Instagram)
% of “passionate” followers (who would click on by to study extra) 10%
Site visitors from Instagram to Patreon web page 1,000
% of site visitors that converts into patrons 1-5% (10-50 patrons)
Common worth of every patron $5
Whole month-to-month Patreon earnings $50-$250

If that doesn’t sound like a lot, preserve studying. We’ve bought ideas that can assist you develop your fan base and enhance your Patreon earnings.

How do I begin a Patreon web page?

The method of signing up as a Patreon content material creator is straightforward. Go to patreon.com/create to get began:

1: Choose a class that describes your content materialPatreon signup process

You possibly can choose as much as two classes:

  • Podcasts
  • Illustration & Animation
  • Music
  • Communities
  • Native Enterprise (restaurant, yoga studio, venue, and many others.)
  • Movies
  • Writing & Journalism
  • Video games & Software program
  • Pictures
  • Different

2: Does your work comprise 18+ themes equivalent to actual or illustrated nudity?

Patreon requires creators to state if they will offer 18+ content

This query would require you to reply Sure or No based mostly on the kind of content material you intend to supply.

3: Decide your foreign money

Patreon presents 14 currencies to select from, together with USD, CAD, Euro, GBP, AUD, and extra. Your memberships will probably be priced and paid out within the foreign money you select.

4. Do you wish to supply unique merchandise?

For a further price, Patreon can deal with merchandise manufacturing, world transport and assist. This query would require you to reply Sure or No to proceed. You possibly can all the time choose No at this stage and add merch to your plan in a while. (Don’t fear, we focus on this in additional element in a while)

5. Need to reserve a customized URL on your Patreon web page?

To take action, it’s essential to join a minimum of one social media account (Fb, Instagram, Twitter, or YouTube) in order that Patreon can confirm your id as a creator. This can help you set a customized URL on your Patreon, equivalent to patreon.com/hootsuite.

Your Patreon web page is nearly able to launch!

How do I customise my Patreon web page?

After you’ve accomplished the preliminary set-up, the web page editor will take you thru a number of extra steps to customise your web page.

Begin with the fundamentals

When you’ve created your Patreon account and verified it by way of electronic mail, you can begin constructing your web page.

First, give your Patreon web page a reputation, then create a headline. Your headline must be a brief description of your content material that tells individuals what you do, like “creating weekly podcasts” or “writing essays.”

Add pictures

Subsequent, you’ll be prompted to add a profile photograph and canopy picture. Patreon requires each account to have two pictures. These are the advisable codecs:

  • Profile image: 256px by 256px
  • Cowl picture: a minimum of 1600px large and 400px tall

Write a compelling About part

Your Patreon About part is the very first thing potential patrons will see once they land in your web page, so you’ll want to paint a compelling image.

A great About web page will observe this primary construction:

  • Introduce your self. Who’re you and what do you do?
  • Clarify what your Patreon is for. Why are you utilizing Patreon to assist your inventive profession?
  • Clarify how the funds will probably be used. How will you employ the cash you earn on Patreon to proceed creating? Patrons recognize transparency, so be as clear as you possibly can.
  • Thank readers for trying out your Patreon. Share your enthusiasm for the way forward for your work!

You can even embed an image or add an intro video to this part. Visuals are useful as a result of they permit patrons to see precisely what they’ll get once they subscribe.

Choose your tiers

Begin by selecting a completely customizable tier starter equipment based mostly on the kind of content material you supply (video, music, podcasts, visible artwork, writing, native enterprise, all creators).

Patreon will then suggest starter tiers based mostly in your alternatives. These tiers are totally customizable and may be tailor-made to your preferences.

Patreon suggests tiers depending on the type of content you create

For instance, these are a number of of the advisable tiers for Illustrators & Comics. Patreon has a customizable starter kit accessible for each kind of content material.

Determine if you wish to supply merch

Patreon also can provide help to supply unique merch objects to your subscribers.

The platform permits you to customise your objects (like stickers, mugs, tote luggage, attire, and extra!) and choose the tier(s) that can obtain unique merch. Patreon then handles the manufacturing, transport, monitoring, and assist.

Join your socials

Linking social media accounts to your Patreon helps affirm your id so your patrons can subscribe with confidence. You possibly can hyperlink Patreon to Fb, Instagram, Twitter, and YouTube.

Arrange cost

As a creator, that is in all probability probably the most necessary steps. Let’s be sure you receives a commission!

You’ll want to supply the next cost data to obtain your Patreon payouts:

  • Cost schedule (both month-to-month or per creation, relying in your plan)
  • Your foreign money
  • Payout settings (the way you’d prefer to receives a commission and tax data)

Choose your Web page Settings

Nearly finished! Patreon requires a number of extra items of knowledge to get began.

You’ll add primary account data at this stage, like your authorized identify and nation of residence. This account data is not going to seem in your public web page. You’ll additionally set a number of visible preferences, like the colour you wish to use for the hyperlinks and buttons in your web page.

That is additionally if you’ll decide how clear you wish to be as a creator. You possibly can select to make your earnings and variety of patrons seen to all web page guests. Patreon recommends making this data public, but it surely’s as much as you.

You’ll even be requested whether or not your work comprises any grownup content material. Patreon does enable grownup content material on the platform, so long as it conforms to their phrases of use. Simply bear in mind that in case your web page is marked as grownup content material, it gained’t come up within the Patreon search outcomes.

Preview your web page, then hit the launch button!

Congratulations! You’ve formally launched your Patreon.

Observe: Patreon opinions your content material if you launch. Evaluations often take minutes, though some content material takes as much as 3 days to evaluation. You possibly can proceed enhancing your web page after you launch.

What can creators share on Patreon?

You possibly can create the next submit varieties:

Textual content Select a compelling title, then kind away! Textual content posts help you embed a number of pictures throughout the textual content or add attachment recordsdata on your patrons to obtain.
Photos Picture posts help you add pictures or embed picture URLs from different websites. This submit kind mechanically generates a gallery if you add a number of pictures. Patreon helps a number of photograph codecs, together with .jpg, .jpeg, .png, and .gif file varieties as much as 200 MB.
Video To create a video submit, you possibly can paste a video URL from one other web site or join Patreon on to your Vimeo Professional account. Patreon helps embedded YouTube or Vimeo hyperlinks.
Livestream Patreon helps livestreaming by way of Vimeo, YouTube Dwell, or Crowdcast. Creators get entry to automated recordings, reside chat, analytics, and no time restrict. Observe that a few of these choices carry a further price.
Audio Audio posts help you add recordsdata or embed audio URLs from different websites. You can even add a thumbnail picture on your file, equivalent to album artwork. Patreon helps .mp3, .mp4, .m4a, and .wav; file dimension have to be 512 MB or much less.
Hyperlink Insert the hyperlink you’d prefer to share along with your patrons. The submit will show a preview of your hyperlink. Write an outline within the textual content area beneath to clarify why you’re sharing this hyperlink along with your viewers (ex. Sharing your web site or Instagram profile).
Polls All Patreon membership tiers can run polls, which is a good way to get suggestions out of your patrons and learn the way you possibly can develop your subscriber base. Choose a minimal of two ballot choices, or add as much as 20 choices for patrons to select from. You possibly can set an expiration date and examine the ballot outcomes anytime, and you may as well export the outcomes as a CSV file.

Each submit kind permits you to add tags to your submit so patrons can simply search by class (for instance, “month-to-month replace” or “bonus episode”). You can even select who can see this submit (public, all patrons, or choose tiers).

You might need particular or time-sensitive content material to share along with your patrons. In that case, you possibly can create an early entry submit to permit choose tiers to see it earlier than anybody else. You possibly can even add particular charges to entry a selected submit if wanted.

Superior submit varieties embrace:

Welcome Notes Ship your patrons a private welcome word & electronic mail once they be part of. This may be custom-made for every subscription tier. You possibly can add or take away this function at any time.
Objectives These posts give you a chance to explain what you’re engaged on and assist patrons perceive how their subscription helps your inventive work. You possibly can set two forms of targets:
Earnings-based (“After I attain $300 per 30 days, I’ll …”) or community-based (“After I attain 300 patrons, I’ll …”)
Particular Provides Create your individual customized supply to attract in patrons and provides them entry to unique content material. You possibly can select from present advantages, equivalent to customized stickers, early-access tickets, and 1:1 chats, or design a proposal that greatest represents your work.

How a lot does Patreon price?

For Creators

Making a Patreon account is free for creators, however charges apply after creators begin incomes cash on Patreon. Creators can anticipate to pay between 5-12% of the month-to-month earnings they earn on Patreon, relying on their plan kind.

Patreon at present has three plans accessible: Lite, Professional, and Premium.

Patreon currently has three plans available: Lite, Pro, and Premium.

Payment processing fees also apply.

For Patrons

Making a Patreon account is free. Nonetheless, month-to-month subscription charges will range relying on which creator(s) patrons subscribe to and which membership tier they choose.

Creators set their very own membership tier construction. Some creators cost a flat price:

patreon creator kate beaton charges a flat fee

Supply: patreon.com/katebeaton

Different creators function a tiered pricing construction that gives extra perks to patrons who pay the next price:

The Love to Sew podcast Patreon

Supply: patreon.com/lovetosew

Patrons can improve or downgrade their subscriptions at any time. It’s additionally fairly simple to cancel in the event that they now not want to entry the content material.

How can I earn more money on Patreon?

In case your Patreon wants a bit of assist getting off the bottom, it’s time to get strategic. Right here’s how one can develop your Patreon earnings utilizing a multi-pronged method.

Broaden your complete addressable viewers

Begin by specializing in rising your following on different social media platforms (like Instagram, Twitter, YouTube, and many others.).

When you don’t have a presence on a number of platforms, now’s the time to start out! Broaden your advertising technique to make sure that you’re reaching as many potential subscribers as potential.

Undecided the place to get began? Try our guide to the newest social media apps and platforms for inspiration.

Develop your share of “passionate” followers

Create a video or textual content submit to inform your story and construct a private reference to followers. Clarify how supporting your Patreon web page advantages you as a creator, and describe how your Patreon earnings permits you to create extra content material or offers you the pliability to be extra inventive.

Drive site visitors to your Creator web page

Point out your Patreon web page in all places: add a hyperlink to your social media bio(s), carry it up in podcasts or interviews, and embrace a hyperlink in your month-to-month e-newsletter or e-blast. Repetition will assist drive site visitors, and elevated site visitors can lead to larger conversion from potential subscriber to patron.

Use free content material to transform site visitors into patrons

Free content material is a good way to entice potential patrons. Give guests a sneak peek of your Patreon content material to allow them to know what to anticipate in the event that they grow to be a patron.

Create a number of public (free) posts to present potential subscribers an thought of the kind of content material they’ll anticipate. You can even run giveaways or particular promotions to generate buzz (ex. “enroll earlier than the top of the month to be entered within the draw”).

Develop the common worth of every patron by creating extra membership tiers

Having a number of membership tiers can incentivize present patrons to “degree up” and pay extra for his or her month-to-month subscription. Create particular advantages or rewards tailor-made on your content material kind and add worth on your patrons. Be certain that to distinguish between your tiers so patrons can simply see what they’ll get once they improve.

Continue learning!

The Patreon polling function is a good way to get suggestions out of your patrons and acquire perception into why they subscribe to your content material so you possibly can work out how one can develop your subscriber base.

The Patreon Blog is a superb useful resource for creators who wish to study extra about operating and rising a inventive enterprise or keep updated with Patreon’s updates and new options.

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