What Is KakaoTalk? The Cellular Messaging App on the Rise

In relation to social media platforms, it may be tempting to only follow the massive names you already know, however nobody desires to overlook out on the following large factor. And look, we don’t wish to spark your FOMO, however have you ever heard of KakaoTalk?

Whether or not you’re acquainted with this sizzling social messaging app or not, there’s a great likelihood it’s best to begin listening to it. Not solely is KakaoTalk secure, however it is perhaps important in your digital advertising and marketing plan.

What is KakaoTalk?

KakaoTalk (or KaTalk) is a popular messaging app in South Korea. It’s a free mobile service that offers text messaging, voice and video calls, group chats and more.

Although just like Line or WeChat, KakaoTalk’s truly been round for 12 years. However its reputation has exploded lately, with a rise of over 8 million customers worldwide between 2015 and 2021.

chart of number of active users worldwide on KakaoTalk

Chart through Statista.

You understand how it’s widespread to say “let me Google that” once you’re pondering of wanting one thing up? KakaoTalk has achieved that degree of ubiquity, with South Koreans usually utilizing “Ka-Speak” as a verb (i.e. “I’ll Ka-Speak you later”).

Based on eMarketer, a whopping 97.5% of smartphone customers in South Korea used the app as of December 2020. That’s over 3 instances the quantity of customers on the second hottest app, Instagram.

mobile messaging apps used by mobile messaging users in South Korea, December 2020

Chart through eMarketer.

KakaoTalk has turn into an ingrained a part of South Korean tradition, however you should utilize it wherever on the planet. You simply want the app and an web connection. KakaoTalk can also be surprisingly well-liked within the Netherlands and Italy, and it’s solely a matter of time earlier than it catches on elsewhere.

The platform can join companies with an unlimited base of potential customers worldwide. Your KakaoTalk advertising and marketing marketing campaign would possibly prolong far past South Korea.

How will you use KakaoTalk for enterprise?

So there’s an entire nicely of untapped potential, however how are you going to use KakaoTalk for your business? Whether or not it’s Kakao adverts, Kakao procuring, or buyer care, let’s have a look at the entire issues you are able to do to leverage your model on the platform.

KakaoTalk Channel homepage

Instance of a KakaoTalk Channel homepage.

Create a KakaoTalk Enterprise Channel

Free to create and straightforward to take care of, a KakaoTalk Enterprise Channel is a good name for enterprise homeowners seeking to break into the platform.

With this device, you’ll be able to construct a searchable hub on your model. You can even preserve your followers up to date with pictures, movies and standing updates. Maybe better of all, you utilize the built-in good chat operate to have real-time communication together with your purchasers.

KakaoTalk’s official chatbot logo

KakaoTalk’s official chatbot brand.

Replace your purchasers

There are many methods to promote your model on KakaoTalk, they usually’re all value your time. You’ll be able to ship direct messages to people in your KakaoTalk Enterprise Channel. These can be utilized for all the pieces from model notifications to coupon drops or different particular affords.

Kakao Sync for Business

Attain new clients

If you happen to’re seeking to develop your attain additional, you’ll be able to entry the Kakao BizBoard. This standalone B2B service permits companies to share content material throughout varied platforms.

With BizBoard, you’ll be able to create extremely focused advert campaigns utilizing Kakao Sync.

Design customized emoticons

Like all social media app value its weight in likes, KakaoTalk has a powerful emoticon presence. The primary stars are the extremely lovely Kakao Associates. They’re so well-liked, they even have their very own branded retail shops all through South Korea.

Kakao Friends retail store

Kakao Associates retail retailer through Universal Beijing.

Certain, it’s unlikely you’ll have the ability to provide you with one thing as iconic because the beloved Ryan the lion. However you’ll be able to nonetheless contribute customized emoticons to the KakaoTalk oeuvre. Merely join the Kakao Emoticon Studio to design emoticons that rep your model.

Kakao Emoticon Studio star influencer character

Examples of customized emoticons within the KakaoTalk retailer.

Instantly promote meals (if relevant)

Some manufacturers would possibly profit from utilizing KakaoTalk Order, the app’s tackle well-liked providers like UberEats or Doordash.

The meals ordering service additionally has a sturdy boss middle. It helps retailer homeowners handle their menus, create low cost codes and keep in contact with their buyer base.

Tips on how to begin utilizing KakaoTalk for enterprise

KakaoTalk is each intuitive and straightforward to make use of. However there are some problems if you wish to open a KakaoTalk Enterprise Channel. Let’s stroll by means of every step for organising your KakaoTalk account.

KakaoTalk Messenger app store

Obtain the app

Because it’s predominantly Korean, KakaoTalk is probably going tucked away in a deep nook of your app retailer, however you’ll discover it there.

You would possibly discover that there are some damaging critiques for the app, which are inclined to middle on one main takeaway. It’s onerous to vary the cellphone quantity or electronic mail tackle related together with your account, so be sure you get it proper the primary time.

Join a private account

KakaoTalk will possible begin together with your cellphone quantity. Once more — be sure you use a quantity that you simply’ll have for some time, as a result of it may be powerful to vary afterward. It is a private account, so you should utilize your personal cellphone quantity, add a verified electronic mail tackle and use a profile image should you so select. Allow two-step verification to maximise safety.

Create a KakaoTalk Channel

To begin utilizing KakaoTalk’s enterprise options, you’ll wish to create a KakaoTalk Channel (also referred to as a Kakao Channel). If you happen to’re not fluent in Korean, you’ll wish to let your browser’s translation function do the heavy lifting.

It’s additionally a good suggestion to have Google Translate open in one other window. You can even use the smartphone app, which has a reside AR translate operate.

When you’re ready, comply with these steps:

  • Navigate to the Kakao Business admin page. You may be requested to sign up together with your private account and enter your identify. I set 155 as my identify, as a result of that’s the identify of my podcast for which I’m making a channel.
  • The subsequent web page might or might not auto-translate, however the yellow button on the backside says “Create a brand new channel.”Kakao Business create a new channel
  • Enter the channel identify, search ID and temporary description on your channel, and add a profile image (advisable: 640 x 640px). You can even choose related classes on your model from the dropdown menus under.
  • Once they’re first opened, channels are set to personal. Navigate to the channel visibility toggle in your dashboard and click on it on to set your channel as public. Right here you may as well activate “permit search” and “1:1 chat” to essentially get your identify on the market.

create a channel with profile settings

That’s it. You’ve efficiently made a KakaoTalk Channel on your model, and have entry to messaging, analytics, promotional coupons and the flexibility to be discovered within the person listing.

all you need is Kakao account

Improve to a KakaoTalk Enterprise Channel (non-compulsory)

However wait, there’s extra. If you happen to improve to a KakaoTalk Enterprise Channel, you’ll have the ability to reap the advantages additional with a verified badge, higher placement in search outcomes and entry to the flamboyant BizBoard we talked about earlier.

There are some catches, although — you want a Korean enterprise quantity, a enterprise registration card and an employment certificates for the channel administrator to get to this subsequent degree. And should you’re working outdoors of Korea, that would require some particular visas and visits to the lawyer.

If you happen to’ve acquired the quantity, then right here’s learn how to proceed:

  • Click on the “Improve to enterprise channel” button on the dashboard (it might not translate however it’s circled in purple).

Kakao Business upgrade to business channel

  • Click on “Apply” within the high proper nook.

apply button Kakao Business

  • Fill in the entire fields together with your lacking data.

fill in fields to apply for business channels

Purposes take three to 5 enterprise days to be accredited, and also you’ll be notified by means of your registered KakaoTalk electronic mail once they’re full. If you happen to’ve incorrectly crammed out any fields, your software could also be rejected. If you happen to’re accredited, you can begin utilizing the BizBoard and having fun with the opposite advantages of a enterprise account.

Ceaselessly requested questions on KakaoTalk

With a possible language barrier and the truth that it’s comparatively new to audiences outdoors of South Korea, you may need extra questions on KakaoTalk. We’ve acquired you lined with our KakaoTalk FAQ.

Is KakaoTalk secure?

If you happen to use it appropriately, KakaoTalk is certainly secure. The app affords normal security measures like 2-step verification to make sure that it’s not simply accessible to hackers.

Nonetheless, additionally it is necessary to notice that South Korean legal guidelines do permit the app to share chat historical past with staff, and there have been a lot of libel cases which have included chat information from the app.

For additional safety, you’ll be able to activate end-to-end encryption should you toggle the “Secret Chat” mode. You can even use a VPN so as to add extra anonymity to the app.

How a lot does KakaoTalk price for companies?

Whether or not you’re utilizing a KakaoTalk Channel or a KakaoTalk Enterprise Channel, each providers are fully free.

The latter service boasts much more options, however it additionally requires customers to acquire a South Korean enterprise license and different documentation.

Some options may additionally require a South Korean cellphone quantity. These aren’t not possible to get, however may show expensive.

Do KakaoTalk accounts expire?

For safety functions, KakaoTalk usually suspends accounts in the event that they’re inactive for a yr or longer. You would possibly nonetheless have the ability to get it up and operating once more if that occurs, however it’s not foolproof. Many individuals have complained that they’ve misplaced their total chat historical past, so it’s most likely not definitely worth the threat.

The place can I get assist for my KakaoTalk account?

If you happen to’ve acquired any questions on your KakaoTalk account, they’ve acquired a helpful FAQ page of their very own — and it’s already accessible in English. You can even attain out to their customer service desk.

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