Utilizing Social Media in Schooling: 8 Cannot-Miss Ideas

Social media has revolutionized the way in which we join and talk with one another. And never simply in our private lives, both. Lecturers and directors have realized the potential of utilizing social media in training.

As of late, the perfect educators are embracing social media’s function within the classroom. However in the event you really feel overwhelmed by the chances, you’re in the proper place.

This text touches on the numerous benefits of utilizing social media in training. Preserve studying for our prime suggestions, together with lesson concepts you may steal and a listing of instruments that may make your life a bit of simpler — or simply get straight to the guidelines!

Advantages of using social media in education

How does social media influence education? The biggest advantage is engagement. And, as any teacher knows, engagement is key to student success.

It’s actually pretty simple. When students get involved in their learning, they learn better.

Social media can:

  • Connect students with resources from experts around the world
  • Facilitate communication and collaboration between classmates
  • Provide a platform for sharing information and ideas

Social media is famously great for capturing attention. If you’ve ever found yourself checking Instagram for the third time in ten minutes, you know this is true. And the expanding social commerce space means the impact of social media will only continue to grow.

But integrating social media can help bring your material to life. And, you’ll often find resources that help to illustrate your lessons.

Take the r/explainlikeimfive subreddit, for instance. Customers share advanced concepts and the Reddit group breaks them down. Within the instance beneath, a “full class of eleventh graders” received a simplified lesson in biology.

Supply: Reddit

Plus, most social networking websites and sources are free! That is particularly nice in the event you’re an educator with a good finances for supplies.

It’s not simply nice for college kids, both. Social media may also help construct relationships between lecturers and college students. And for educators, social media is usually a precious skilled improvement instrument.

Inviting, moderately than resisting, social media into your classroom can have large advantages. Use it to advertise collaboration, share sources and concepts, and supply real-time suggestions.

Right here’s an in-depth have a look at what social media can look like in higher education.

How can social media be utilized in training?

Social media has countless alternatives for educators. As a instrument, it may assist college students enhance digital literacy and important considering abilities. It might additionally assist promote your class, your establishment, and your self.

Listed here are eight important suggestions for utilizing social media in training:

1. Construct your social presence with a technique

It doesn’t matter what your function or classroom requires, you’ll want to begin with a social technique. Our social media strategy breakdown is a superb place to begin.

Any good technique begins with smart social media marketing goals — simply don’t attempt to cowl too many bases directly. Listed here are a number of pattern objectives that can assist you get began:

  1. Enhance model consciousness
  2. Handle model repute
  3. Enhance visitors to your web site
  4. Enhance group engagement
  5. Generate leads
  6. Acquire market insights with social listening

An educator attempting to land their subsequent function could begin by constructing model consciousness. College social media strategists could need to handle model repute or improve visitors.

2. Entice new college students with a marketing campaign

As soon as your technique is up and working, it’s time to perform a little reflection. For instance, if you wish to improve enrolment, it’s possible you’ll need to create a campaign to draw new college students.

Contemplate working a marketing campaign to boost consciousness of your program a number of weeks earlier than it begins. In your marketing campaign, you possibly can:

  • Use shortage and urgency strategies (“50% bought out already!”)
  • Supply a reduced charge for early chicken sign-ups
  • Tease the advantages college students will get from the course

MasterClass did an excellent job selling Kris Jenner’s visitor look by teasing content material in numerous methods, together with an ordinary submit…

…and an attention-grabbing Reel.

In the event you lead digital courses or have alumni world wide, an internet group is important.

Communities can take many varieties, too. Personal Fb Pages could also be nice for sophistication dialogue. Public hashtags can amplify essential content material.

In the event you’re specializing in pupil engagement, a Fb Group or Web page is a pure match. Right here, of us can talk about the course, submit questions and feedback, and join over shared experiences.

In the event you’re constructing model consciousness, a catchy hashtag can go a good distance. Take Princeton, for instance; they’ve included #PrincetonU of their bio on Twitter.


Princeton's Twitter account includes their branded hashtag in their bio

Supply: Princeton on Twitter

4. Broadcast updates and alerts

Some academic establishments have inside communication software program. However they’re typically infamous for his or her clunky expertise and gradual load instances. That’s why it’s typically a lot simpler for college kids to test Twitter.

In the event you submit class updates on social, your college students can test in from their very own units at any time. Social media is a good way for golf equipment and instructors to maintain their communities knowledgeable.

You can even use social to broadcast to a crowd in case you have related data for a complete pupil physique or your broader group.

5. Livestream your lectures

Attempting to achieve a broader viewers or simply make your content material extra accessible? Contemplate livestreaming your lectures through platforms like Fb, Instagram, or YouTube.

On-line lectures enable college students to entry content material on their very own time and at their very own tempo. Some college students could have problem attending courses. In these instances, on-line lectures is usually a lifesaver. And college students can evaluate your lecture as typically as they should perceive the fabric absolutely.

Livestreaming your lecture additionally lets you attain a wider viewers. College students from different establishments or international locations can watch and be taught. This open entry will increase the attain of your experience.

The Optimistic Psychology Middle on the College of Pennsylvania is an effective instance of this. They submit lectures from their distinguished speaker sequence on YouTube. Right here, Dr. Josh Greene, a Harvard professor, speaks to Past Level-and-Shoot Morality.

In the event you’re capable of reasonable the chat, it’s additionally a straightforward method to have interaction college students. Introverted college students could discover it simpler to kind a query as an alternative of talking in entrance of a crowd. Plus, you may add captions to your lecture, making it extra accessible.

6. Give attention to rising digital literacy

Social media is a powerhouse. You should use it to discover a job, construct your abilities, join with potential employers and way more.

However on the flip aspect, social media doesn’t neglect. As soon as you set one thing out onto the web, it may virtually all the time be discovered once more.

Meaning digital literacy is extra essential than ever. College students should discover ways to be accountable and efficient whereas utilizing these instruments.

As an educator, you may assist your college students develop the talents they’ll have to succeed.

7. Generate UGC

User-generated content (UGC) is any content material created by common folks, not manufacturers. Your college students are seemingly already producing content material. Why not encourage them to submit on the subjects you’re instructing? You can incentivize participation with a bump in grades or as bonus work.

FYI: You’ll have higher outcomes in the event you give your college students parameters. Don’t simply say, “Submit about class, and also you get one get-out-of-homework free card!” As a substitute, create a related hashtag for them to make use of. Or, say, for bonus factors on an task, they’ll submit a photograph of themselves engaged on the task.

As all the time, ask permission earlier than you repost their content material. In the event you’re new to UGC, here are some best practices.

8. Create alternatives for energetic and passive studying

As an educator, you in all probability use a mixture of energetic and passive studying.

Energetic studying requires college students to actively have interaction with the lesson. This can be via discussions, challenges, or debates.

Passive studying requires learners to hearken to classes and take up the data. Then, they need to think about or translate the data. In lecture rooms, this would possibly appear like lectures and note-taking.

Social media poses the chance for each energetic and passive studying. For instance, you possibly can lecture your college students on the risks of misinformation on Twitter. Then, job them with discovering a misinformed tweet and presenting their fact-checking course of. College students will be taught to look at information and supply proof supporting their findings.

The mixture of energetic and passive studying enable college students to soak up data after which have interaction with what they’ve realized.

Lesson concepts for social media in training

Discovering significant methods to make use of social media in your classroom is usually a slog. So, we’ve give you a number of lesson concepts that can assist you reap the benefits of social media’s built-in advantages.

Develop dialogue and important considering abilities

Is your lesson purpose to advertise important considering? Then you definitely may need college students tweet their responses to weekly dialogue prompts.

Twitter’s character rely restrict will pressure college students to be concise. They’ll should establish their argument and talk it with out losing phrases.

Picture and video essays

Process your college students with creating a photograph or video essay hosted on a social media platform. Instagram is nice for picture essays, whereas YouTube or TikTok work for video essays.

Video essays differ from in style short-form social media movies. They’re structured, analytical, persuasive, and infrequently longer.

These essays typically have a voice-over factor and embrace video, picture, or audio footage. The video ought to make an argument or show a thesis, very similar to a standard essay.

In case your college students use TikTok to host them, they could should create a sequence of shorter movies that work collectively. For longer content material, YouTube is a greater match.

Picture essays current a story via pictures, making a type of visible storytelling.

In the event you ask your college students to create a photograph essay on Instagram, they’ll have an additional problem. They’ve to consider how their picture essays can be interpreted within the grid and as they pop up on a consumer’s feed.


Flip community-building right into a lesson. Have your college students create a technique to construct a community-based Fb group.

To achieve success, they’ll want to determine a distinct segment or particular downside they’ll remedy for. This forces your college students to develop their problem-solving abilities.


Have college students construct their collaborative abilities with document-sharing instruments like Google Docs. Teams of scholars can share notes and collaborate throughout classes in actual time.

Networking and thought-leadership abilities

The working world is changing into extra globalized and aggressive day by day. So, it’s important to show college students to develop networking and thought-leadership abilities.

By making a LinkedIn profile and connecting with different professionals, college students can:

  • Discover ways to construct and nurture relationships
  • Determine potential mentors
  • Develop a private model

Use LinkedIn to indicate thought-leadership in motion. Your college students can share sources, request suggestions, and submit related articles and movies.

As college students develop into extra snug utilizing LinkedIn, they’ll begin exploring. Encourage them to comply with different thought leaders and be a part of conversations.

A instrument that can assist you use social media in training

Hootsuite may also help make life a bit of simpler. And with Hootsuite’s Student Program, certified educators even get a deal!

Educators and directors, listed here are 4 options that deserve your consideration.

Scheduling capabilities

Scheduling all of your social posts upfront may also help you save main time. In the event you’ve received quite a bit in your plate — as most educators do — this is usually a large assist.

Hootsuite Planner’s calendar view makes it straightforward to see every submit you’ve scheduled throughout each platform. You’ll be able to filter posts by account, drag and drop upcoming posts to new instances or days, or simply duplicate recurring content material — all from one easy dashboard.

Social listening

Hootsuite’s social listening instruments aid you analyze thousands and thousands of on-line, real-time conversations. You should use Streams to trace subjects which might be related to your classes or set alerts to your establishment’s title. You’ll see what persons are considering and feeling, and you should use that information to affect your practices.


In the event you’re severe about utilizing social, you’ll need to make time to evaluate your work and make changes based mostly in your findings. Hootsuite’s Analytics may also help you dig deep into the numbers and present you what’s working and what’s not together with your social technique.

Instagram analytics overview in the Hootsuite dashboard

However analytics may also be a precious instructing instrument.

Understanding information analytics is a large benefit, particularly in our tech-forward age. Studying the way to translate perception into motion is a large win. College students who perceive the way to interpret information are extra employable, interval.

Entry to on-line programs

Wish to take your social advertising to the subsequent stage? Hootsuite Academy affords on-demand video coaching that can assist you construct your abilities and interact together with your viewers. In the event you’re planning to show with social media, these programs are vital.

Utilizing social media in training has by no means been simpler. With Hootsuite, you may handle your whole social profiles, schedule and publish posts, have interaction your followers, monitor related conversations, analyze outcomes, handle your adverts, and way more — all from one easy dashboard. Strive it free at present.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

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