Twitter Makes ‘Location Highlight’ Accessible to All Companies, Publicizes New Advertising Schooling Initiatives
Twitter is including to its Professional Profiles enterprise show choices by making its ‘Location Highlight’ module available to all brands which have transformed to a Professional account inside the app, whereas it’s additionally introduced some new education schemes to assist entrepreneurs put together for the upcoming vacation push.
First off, on Location Highlight – initially launched to chose companies earlier in the year, now, all companies which have switched to a Skilled Profile can add the module, which shows your bodily enterprise location on a map inside your Twitter profile presence.
???? We’re going international! Now, any skilled world wide can add a Location Highlight to their profile to assist prospects discover their biz location and get in contact sooner. And☝️it has a brand new Google Maps integration to assist prospects with instructions. pic.twitter.com/Uw5oLdJWXU
— Twitter Enterprise (@TwitterBusiness) August 4, 2022
As you may see on this instance, now you can add the Location Module by way of your ‘Profile Highlight’ choices, which can be the place you may add ‘Store’ and ‘Publication’ promotion parts to assist present extra connection alternatives within the app.
You might also observe the up to date Map show – as defined by Twitter:
“As we scale the Location Highlight, we’re additionally giving it an additional increase that may assist professionals drive their prospects additional down the trail to buy. Utilizing Google Maps Platform, this highlight now provides professionals the choice so as to add a map of their enterprise location. Prospects can then click on on the map for instructions to navigate there.”
So, now you may showcase extra details about your bodily enterprise location, together with contact data and different choices, to assist maximize your lead era alternatives.
Twitter’s been working so as to add in additional enterprise instruments over the previous yr, within the hopes of engaging extra manufacturers to spend extra time – and ideally cash – within the app. Like all social platforms, the integration of in-stream shopping is a big focus, by way of its dedicated Shop tab, however these expanded connection and promotional instruments can even present extra methods for manufacturers to get extra out of their Twitter efforts.
And it has much more modules within the works:
“We plan to check and launch a number of further profile spotlights this yr to higher serve our broader viewers of pros. In the end, these spotlights will allow professionals to encourage potential prospects to take the actions they care about most when discovering their account on Twitter. Keep tuned for extra info as we start piloting these spotlights!”
Along with this, Twitter’s additionally launching a brand new ‘Taking Care of Business’ workshop sequence, which is designed to assist professionals beginning out on Twitter achieve a greater understanding of its newest merchandise and choices.
“The workshops will cowl how one can arrange your Skilled Account, how one can activate an applicable highlight for your corporation and how one can tweet confidently and have interaction along with your viewers.”
It might be lead-in to the vacation push – you may register for the workshops, run by way of Twitter Flight College, here.
Lastly, Twitter’s additionally launching some further enterprise parts for its Flight College training platform:
“We’ll be rolling out 10 a la carte programs on Twitter Flight College that may cowl a number of matters which might be prime of thoughts for professionals on how one can leverage Twitter to drive prospects to purchase. Our #TweetLikeAPro coursework will likely be designed particularly for small to medium companies and can cowl matters like how one can Up Your Tweet Recreation, Making a Neighborhood of Engaged Followers and Maintaining it Easy: The 4 Cs of Content material Technique.”
Twitter’s Flight School is a free training aspect, which supplies you with a Twitter accreditation, and covers all of the fundamentals of tweeting and tweet technique – which is price taking to make sure that you’re throughout all the varied alternatives of the app.
The brand new programs will add to this, and even for those who really feel assured that you already know your means across the app, it’s usually price taking all these programs as a refresher, or simply to be sure you do, in reality, know all the newest instruments and updates.
As a result of it’s all the time altering, and as we come into the end-of-year push, it’s price making certain that you simply’re on prime of the newest traits, modifications and updates, in an effort to get probably the most you may out of your efforts.