Twitter Expands Entry to ‘Location Highlight’ Module in Skilled Accounts

Excellent news for manufacturers on Twitter – now, all companies in the US, the UK, Canada, and Australia can add a new ‘Location Spotlight’ module on their business account, which incorporates location information, enterprise hours, and extra contact strategies.

As you possibly can see on this instance on the Twitter for Enterprise web page, the Highlight module features a vary of extra enterprise data components inside a separate part under your predominant profile information, and above your tweets.

The module is a part of Twitter’s Professional Profiles option, which is out there to all companies, free of charge, inside the app.

Twitter’s been slowly increasing its Skilled Profile instruments, after preliminary testing of the choice first began in April last year, with chosen manufacturers collaborating within the beta program. Twitter then began inviting extra companies to sign-up, earlier than opening it to all applicants in September.

Now, you possibly can convert to a Professional Profile via your account options, so that you don’t even must undergo Twitter’s full approval course of to change to a professional presence.

The Location Highlight module is considered one of a number of new components that Twitter’s growing to assist manufacturers maximize their presence within the app. It’s a easy method to give your model presence a extra skilled look, whereas it additionally offers extra data to assist individuals get in contact, which might generate extra leads from the app.

Twitter Location Spotlight

(Be aware: The ‘Store Highlight’ mentions right here is Twitter’s re-named Shop module, which is at present solely accessible to chose manufacturers within the US).

The place Twitter plans to go subsequent with its Skilled instruments is anybody’s guess, with even Twitter possible unclear, given the pending Elon Musk takeover. Some have speculated that Twitter might go the Fb route, and finally prohibit the attain of enterprise accounts with a view to pressure extra manufacturers to pay for adverts.

That appears unlikely on Twitter, however there’s a danger that by changing your profile that you might danger algorithmic impacts because of the platform’s strategic shifts.

However you possibly can convert again to a private account at any time, and Twitter doesn’t have guidelines – at the very least proper now – which compel companies to make the change.

As such, it may very well be a superb possibility, offering extra contact factors for your small business.

To transform your Twitter profile to a Skilled Account:

  • Go to both your profile settings or swipe open the sidebar when in your House timeline within the app. In the event you’re within the sidebar, scroll till you see the “Twitter for Professionals” tab and choose it. In the event you’re in your profile settings, scroll till you see “Swap to Skilled” and choose it
  • When you’ve entered the conversion move, choose “Get Began”
  • Choose a class to your Skilled Account and choose “Subsequent” 
  • Select both “Enterprise” or “Creator” and choose “Subsequent” 
  • Congratulations! You are actually a Skilled on Twitter!

You’ll be able to learn extra about Twitter’s Skilled Accounts conversion course of here.

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