Twitter Exams New Tags to Point out Engagement from Tweet Writer in Replies


You would possibly suppose that with the Elon Musk takeover of Twitter pending, that it’s presently in a state of pause because it awaits information on what comes subsequent.

You’ll be flawed.

As evidenced by present CEO Parag Agrawal’s recent management reshuffle, Twitter continues to be pushing forward, even with main modifications possible on the way in which within the Elon period.

It’s nonetheless experimenting with new options too, with the newest replace in testing being new tweet labels that could possibly be added to tweets to supply extra context round sure engagements.

As you may see on this instance (within the backside reply), shared by TechCrunch, Twitter’s engaged on a brand new, in-stream label that will signify when a tweet creator has preferred a reply.

In an analogous take a look at, Twitter’s additionally now highlighting some tweet author replies, with an alternate textual content shade and a microphone icon subsequent to the remark.

Twitter author comment

Which Twitter’s been engaged on, in various type, since 2018. Perhaps it was a pet mission of Agrawal in his earlier position as CTO on the app.

The thought is that this can immediate extra engagement by alerting customers to feedback that the creator has discovered most related, whereas additionally giving followers extra recognition in remark streams.

Recognition is a giant aspect of the social media expertise for followers, and by higher highlighting such interplay, that might develop into a neighborhood constructing software, which could even immediate extra well-known individuals to work together within the replies extra usually.

As a result of everyone knows that well-known individuals aren’t utilizing the app. That’s what Elon Musk instructed us just a few weeks in the past, amongst his varied criticisms of the app of issues that he’ll be seeking to repair.

Since then, Musk has floated varied imprecise options, together with making people pay for embedding tweets by high profile users. Which appears completely unworkable, whereas additionally overvaluing tweets, from anybody – however nonetheless, it’s one of many areas that Musk has in his sights for his grand Twitter revival plan.

Exterior of that use case, nevertheless, I’m undecided this function would add loads, with the extra signifier unlikely to play a giant position in… nicely, something.

However any additional engagement is a optimistic, and with Twitter’s present initiatives, as Agrawal just lately famous, failing to ‘hit intermediate milestones that enable confidence’ in reaching its growth goals, it must maintain throwing issues on the wall, within the hopes that, cumulatively, they supply some profit.

One other, related tagging mission on this entrance is its ‘vibes’ status update experiment, which might see a customized standing indicator hooked up to your tweets.

That additionally provides extra context to the tweet expertise, and it might turn out to be useful for these attending occasions, specifically, with attendees, at current, usually placing occasion hashtags on the tip of their username to alert individuals to their participation.

I imply, that hasn’t been a giant concern over the past couple of years, with just about each occasion canceled, however that seems to be the first use case, with all of those parts serving to to supply extra engagement prompts inside totally different facets of the app.

Once more, they don’t appear to be they’ll shift the needle a lot on engagement, however perhaps, altogether, they are going to – and if Twitter’s engaged on them now, it would as nicely push them out, earlier than Elon steps in and modifications everybody’s focus onto incorporating extra memes, or including ‘4/20’ references into the back-end code, or eliminating algorithms altogether, to enhance… one thing.

Primarily, the whole lot is in flux at Twitter proper now, however that may nonetheless see it push out just a few extra tweaks and experiments earlier than its subsequent stage.





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