TikTok’s Engaged on a New ‘Clear Mode’ Which Removes App Perform Buttons from the Playback Window
You ever watch a TikTok video the place the on-screen textual content or different element is obscured by the username, the profile bubble, the like depend, hashtags, description, and many others?
There could quickly be an answer – verify this out:
As you may see in these screenshots, posted by @aj_malakai (and shared by Matt Navarra), TikTok is at the moment testing a brand new ‘Clear Mode’ choice, which, when chosen, would show your chosen video with out the app perform buttons and video description particulars on display.
That would enhance the viewing expertise total, however there is also some negatives on this revised UI strategy.
For one, it will make likes, feedback and sharing much less rapid, which may cut back engagement, whereas it will additionally open up alternatives for screenshots with out the consumer particulars on display, which may result in new conflicts with TikTok’s creator neighborhood (TikTok’s already working to appease creators on the revenue front).
After which there are TikTok’s advert content material and in-stream purchasing choices. Eradicating these would immediately hurt TikTok’s enterprise – so in some ways, it looks like a probably good concept for customers, however not a terrific one from another perspective.
That’s seemingly why TikTok’s comparatively non-committal in regards to the trial at current.
As reported by TechCrunch:
“TikTok mentioned it doesn’t have a lot to share on the check at the moment. Contemplating clear mode is in restricted testing, it’s unknown when or if TikTok plans to roll it out extra broadly.”
I might hazard a guess that this gained’t ever get launched, and if it does, it is going to solely be accessible on a person video foundation, so that you gained’t be capable to make it your default viewing setting. Which signifies that you’d have to faucet by and swap to Clear Mode each time you wish to use it, which most individuals simply gained’t do.
Contemplating that, possibly it may get a launch, if TikTok sees that it gained’t trigger main disruption to its metrics. However nonetheless, it appears dangerous.
However, it’s a risk, and it might be a useful choice to have in conditions the place the content material is obscured by the assorted buttons and textual content.
There’s not a lot information as but, however we’ll preserve you up to date on any progress.