TikTok’s BeReal Clone App ‘TikTok Now’ is Now Out there in Markets Exterior the US


TikTok’s separate BeReal clone app is now obtainable in areas exterior the US, with individuals in a position to obtain ‘TikTok Now’ and get day by day prompts to put up a ‘Now’ clip, displaying what they’re as much as at a random time.

As per the Google Play store description of the app:

TikTok Now’s the brand new social platform from TikTok. Share your most genuine moments with the individuals who matter probably the most. TikTok Now helps you to put up a day by day video or picture at the very same time as your pals. You may obtain a random day by day notification concurrently your pals, providing you with a 3-minute window to take a 10-second video or real-time picture utilizing each the back and front cameras.

Which, in fact, is strictly like BeReal, with TikTok blatantly copying the BeReal mannequin because it seeks to faucet into the rising pattern.

Social media skilled Matt Navarra shared some additional visuals of the TikTok Now app:

TikTok Now

Within the US, TikTok Now has been launched as a feature within the main TikTok app – which is an fascinating method, attempting out variable approaches in numerous markets to measure curiosity within the possibility.

TikTok Now

I imply, actually, it might seemingly be of most profit to TikTok to maintain the performance within the app, as that will then get extra individuals utilizing TikTok extra usually, the place it could actually monetize them through advertisements, and assist enhance its market presence.

The separate TikTok Now app looks as if an odd tactic on this respect – however then once more, the cross-promotional worth might assist TikTok enhance its presence, and join extra customers via to its most important platform, which can assist to broaden its total presence.

Value noting, too, that the vast majority of BeReal users are in the US, so launching a separate app in markets the place BeReal itself has not but gained a foothold might be a dilution tactic by TikTok, giving it ‘first mover’ benefit, regardless of replicating the app.

Both approach, it’s not nice information for BeReal, which has seen meteoric progress all year long.

Barely reaching 10,000 customers a 12 months in the past, BeReal is now as much as 10 million daily actives, whereas the app has reportedly been downloaded over 43 million times.

BeReal’s progress has truly surpassed the momentum trajectory of Clubhouse, which was the hype chief in social media circles final 12 months.

BeReal growth chart

Which is an fascinating comparability, not simply by way of uncooked numbers, however by way of seemingly final result, with Clubhouse finally losing audience as its core options have been replicated by different apps, and struggling to ascertain a workable monetization construction.

BeReal appears set to comply with an identical path, with the platform now trying to probably build in add-on subscription elements to avoid ads, in an effort to convert its reputation into an precise enterprise. The problem for BeReal on this respect is that it doesn’t command a whole lot of viewers consideration, with regard to time spent, so its solely true, viable pathway to monetization could be through push notification advertisements, utilizing the belief that it’s constructed with its day by day updates for promotions as nicely, or sponsored placement in its prompts.

I think neither of these choices could be fashionable with customers, and finally, because the hype dies out, BeReal will seemingly find yourself being a fad app – which is why greater apps replicating its core options truly is sensible.  

Even should you don’t prefer it. Certain, it appears a bit of low-cost and nasty to steal concepts from different apps, however as all of the platforms would word, all the important thing functionalities in social platforms have been replicated over time, as every vital new shift marks a brand new UI benchmark that alters consumer expectations.

The information feed, reactions, Tales – every thing that catches on turns into a routine utilization pattern, which finally is sensible as an addition to different platforms as nicely. It’s the good, social media circle of life, and inside that, it’s tough for smaller apps to realize traction, and tackle the incumbents, who can simply replicate their key options and re-distribute them to their large consumer bases.

I’m undecided that BeReal goes to make it via that gauntlet, with TikTok Now seemingly set to grow to be a giant challenger in markets exterior the US.





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