TikTok Publishes New Information to Collaborating with Creators on Advert Campaigns

Seeking to enhance your method to TikTok advertising and marketing?

Partnering with established creators could be an effective way to degree up your efforts, and to assist with this, TikTok has printed a new, 25-page guide to working with TikTok creators, which incorporates notes on the way to join with them, the completely different instruments and choices at your disposal for marketing campaign creation, and case research examples on how different manufacturers have seen success with their creator partnership efforts.

You possibly can obtain the complete information here, however on this submit, we’ll check out a few of the highlights.

First off, the information gives some key insights as to why it’s best to work with TikTok creators, together with stats on advert effectiveness and response when aligned with established customers.

There are additionally extra particular insights into how creators can assist to enhance marketing campaign efficiency, in numerous methods.

TikTok creator collaboration guide

The information additionally consists of inventive ideas and notes to assist enhance your content material method, bettering your understanding of what works, even when working with established creators.

TikTok creator collaboration guide

There’s additionally a spread of notes on TikTok’s present creator connection instruments, together with Creator Marketplace, TikTok’s hub for showcasing inventive expertise.

TikTok creator collaboration guide

Lastly, TikTok additionally shares a spread of case research examples and notes, with full rundowns of how every model has used creators to enhance their marketing campaign efficiency.

TikTok creator collaboration guide

There are some beneficial notes right here, and should you’re trying to get into TikTok advertising and marketing, it’s value downloading the information and having a learn by the insights, which may assist to refine your inventive method.

And with TikTok now on monitor to surpass 1.5 billion users in 2022, probably surpassing Instagram because the second-biggest social media app (I’m not counting YouTube on this), there may properly be huge alternatives for connection and promotion in your model.

Thanks for Matt Navarra for sharing the hyperlink to the brand new TikTok information.  

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