TikTok Pixel: The way to Set it Up in 2 Simple Steps


The TikTok pixel is a bit of code you could set up in your web site to trace conversions. However not simply any conversions — we’re speaking particular TikTok conversions. So, if you happen to’re working a TikTok ad campaign and also you wish to see which of your adverts are driving essentially the most gross sales, it is advisable to bounce on the pixel prepare.

Don’t fear, I’m right here to stroll you thru the method step-by-step. In just some minutes, you’ll have your TikTok pixel up and working. Let’s get began!

What is the TikTok pixel?

The TikTok pixel is a small piece of code that you can install on your website. Once installed, the pixel will track specific events, such as when someone views a TikTok ad or clicks on a link to your website. These events are then recorded in your TikTok Ads account with the intention to see which adverts are driving essentially the most gross sales.

Why use a TikTok pixel? Nicely, first off it’s a useful measurement instrument that may allow you to track your return on investment (ROI) to your TikTok advert campaigns. Second, it might probably allow you to create extra focused advert campaigns by understanding which adverts are performing effectively and which of them aren’t. Lastly, the TikTok pixel might help you retarget your web site guests with personalised adverts.

The way to arrange the TikTok pixel

In the event you’re prepared to begin utilizing the TikTok pixel, observe these simple steps.

Step One: Create your pixel

To do that, you’ll want a TikTok Business account. Register to your account and go to TikTok Advertisements Supervisor > Property > Occasions.

Then, select whether or not you wish to monitor App Occasions or Internet Occasions.

how to find TikTok pixel settings in ads manager

Then, click on Create Pixel.

TikTok pixel create new pixel home screen

Right here, you’ll must identify your pixel. It’s a good suggestion to call your pixel one thing that may allow you to keep in mind what it’s for. For instance, if you happen to’re utilizing it to trace conversions in your web site, you would possibly identify it “Conversion Pixel”. In the event you’re utilizing it on your e-commerce store, name it “Ecommerce Pixel”.

naming TikTok pixel in ads manager

Subsequent, underneath Connection Technique, select TikTok Pixel. Then, click on Subsequent.

Step Two: Set up the pixel code in your web site or app

The subsequent display you’ll see is the Set Up Internet Occasions with TikTok Pixel display. Right here, you’ll have the choice to manually set up your pixel or set it up routinely through a third get together.

In the event you select to put in your pixel manually, click on Manually Set up Pixel Code after which click on Subsequent. Copy the pixel javascript code after which paste it into the header part of your web site. Search for a bit of code that begins with <head> and ends with </head>–your pixel ought to go proper after the <head> tag.

option screen asking to set up TikTok pixel manually

Ensure you solely paste your code as soon as!

In the event you’re utilizing WordPress or Woocommerce, there are plugins that may allow you to set up the code. Make sure you learn the plugin critiques earlier than putting in, as some plugins can negatively have an effect on your web site pace.

It’s also possible to use quite a few third get together apps to put in your pixel, equivalent to Google Tag Manager, Sq., or BigCommerce. To do that, select Mechanically Set Up Internet Occasions through Companion Platforms in your pixel setup display. Then, click on Subsequent.

option screen asking to set up tiktok pixel using third party apps

Join your TikTok pixel to your third-party account. Now you’re all set!

The way to add the TikTok pixel to Shopify

In the event you’re utilizing Shopify, you may add a TikTok pixel by means of the Shopify app or by selecting Mechanically Set Up Internet Occasions through Companion Platforms as described above.

If you wish to arrange your TikTok pixel utilizing the Shopify app, observe these steps.

First, add the TikTok app to your Shopify Retailer by going to the Shopify App Store and putting in it.

TikTok app in Shopify app store

Then, join your TikTok for Enterprise account and your TikTok Advertisements Supervisor account.

connect tiktok business account to Shopify store

Underneath Gross sales Channels, click on TikTok. Then, click on Advertising and marketing > Knowledge Sharing. Join an present pixel, or click on Create Pixel to create one utilizing Shopify.

create TikTok pixel on Shopify

To make sure your pixel is up and working, go to your TikTok Advertisements Supervisor account and click on Property. Then, click on Occasions. In the event you see your pixel listed, you’re good to go.

What are TikTok pixel occasions?

TikTok pixel events are the particular actions individuals take in your web site or app.

There are fourteen varieties of TikTok pixel occasions. These are:

  1. Add fee information
  2. Add to cart
  3. Add to wishlist
  4. Click on button
  5. Full fee
  6. Full registration
  7. Contact
  8. Obtain
  9. Provoke checkout
  10. Place an order
  11. Search
  12. Submit kind
  13. Subscribe
  14. View content material

Every sort of occasion corresponds to a special motion somebody would possibly take in your web site or app. For instance, if somebody views a product in your web site, that’s a view content material occasion.

You need to use TikTok pixel occasions to trace person actions (how individuals work together together with your web site or app). Or, some advertisers create customized audiences primarily based on the occasion actions for brand new adverts.

What’s a TikTok Pixel Helper and do you want one?

TikTok has a instrument referred to as the TikTok Pixel Helper that may allow you to take a look at whether or not your pixel is working appropriately.

When you’ve put in the code, set up the TikTok Pixel Helper Chrome extension.

Then, open a new tab in your browser and paste your monitoring hyperlink adopted by ?dbgrmrktng.

For instance: http://hootsuite.com/alias?dbgrmrktng

The TikTok Pixel Helper will then present data on the standing of your pixels. It might probably additionally present you whether or not your occasions are working and receiving information.

event notifications on pixel helper tool

Soure: Google Chrome Internet Retailer

The way to uninstall TikTok pixel

When you’ve received your pixel put in, there might come a day if you want to uninstall it. To uninstall a TikTok pixel, observe these steps:

  1. Go to your TikTok Advertisements Supervisor
  2. Go to Property > Occasions and select Internet Occasions or App Occasions
  3. Click on the three dots subsequent to the identify of the pixel you wish to delete
  4. Click on Delete

Be aware: You’ll be able to solely delete a pixel if it’s inactive. While you delete a pixel, all the info related to that pixel can be deleted. This consists of historic information and any unsent occasions. You’ll be able to’t recuperate this information as soon as it’s been deleted.

Wish to study extra about taking your TikTok adverts to the moon? Try our latest TikTok Spark Ads experiment the place we examined completely different advert varieties and objectives to search out the very best ROI.

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