TikTok Launches New Interactive Market Insights Instrument to Higher Inform Strategic Planning

This might be very helpful in your TikTok advertising course of.

TikTok has launched a new, interactive insights platform, which lets you use a spread of filters to find key knowledge factors in your goal market/s.

The brand new platform, which you’ll entry here, offers a spread of filters to hone in in your viewers, and be taught extra about key elements.

As you possibly can see on this instance, there’s a spread of knowledge filtering instruments to select from, together with location, demographics, business vertical, date, and many others.

For instance, if you happen to needed to know what the important thing tendencies are amongst TikTok customers within the US over Christmas, you’d get knowledge highlights like this:

TikTok Market insights tool

It’s just like Facebook’s interactive insights tool (additionally value a glance), which is designed to offer you a extra personalized perspective on key knowledge factors, versus extra generalized research and whitepapers that might not be aligned along with your wants (see additionally: Facebook’s Monthly Trending Topics tool).

The information may assist to information your strategic strategy, and inform your selections. The one downside proper now could be that TikTok’s insights database doesn’t appear too deep, so most of the identical knowledge factors present up in a number of classes, which implies they might not be as particular as you may like.

However nonetheless, the information offered does relate to every aspect, and does present extra perspective on what’s occurring within the app.

And with TikTok at the moment being the app of the second, and on observe to reach 1.5 billion users in 2022, many entrepreneurs are certainly searching for extra methods to faucet into trending discussions, and construct a presence by way of TikTok clips.

If that sounds such as you, you must positively test this out, if simply to be taught extra about what the newest analysis says about TikTok utilization.

You possibly can try TikTok’s new insights platform here.

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