TikTok Gives New Perception into the Potential of Reside-Stream Procuring [Infographic]


TikTok actually desires to make live-stream commerce a factor, which might then allow it to observe within the footsteps of its Chinese language sister app, Douyin, and switch the short-form video platform right into a money-making machine for an enormous variety of creators.

Douyin generated $119 billion worth of product sales via live broadcasts in 2021, a 7x improve year-over-year, whereas the variety of customers partaking with eCommerce live-streams exceeded 384 million, near half of the platform’s person base.

Given this, it’s clear the place TikTok can also be headed, which might facilitate higher income share, and hold extra creators aligned to the app.

Which is why TikTok just lately commissioned a new survey by Ipsos to offer extra perspective on why manufacturers ought to be trying to live-stream commerce within the app.

The research discovered that:

  • 1 in 5 reside streaming customers watch TikTok LIVE, and of that group 62% watch it day by day
  • Users on TikTok are 50% extra concerned with branded LIVE content material than non-TikTok customers
  • 50% of TikTok customers have purchased one thing after watching TikTok LIVE

The stats are compelling, and whereas it stays to be seen whether or not western audiences shall be as receptive to live-stream buying as Chinese language customers have been, there’s clearly alternative there for these that may get it proper.

TikTok has compiled the important thing information factors into the beneath infographic, when you can learn extra about some great benefits of TikTok live-streaming here.



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