The Greatest Instagram Reel Size for Max Engagement


Overlook about square-shaped images. Today, Instagram is a hub for video content material, and Reels is leading the shift. Because the Instagram Reels size runs from 15 to 60 seconds, these quick movies are an opportunity to shortly seize customers’ consideration.

Not like Instagram Tales, Reels gained’t disappear after 24 hours and are typically a lot shorter than the usual Instagram Reside video.

However how lengthy ought to an Instagram Reel truly be? Are long-form movies higher for engagement and attain, or are you higher off sticking to shorter Reel lengths? Right here’s why video size issues and methods to discover the very best Instagram Reels size to your viewers.

Why does Instagram Reel length matter?

The length of your Instagram Reels can influence how many individuals interact with them. Whenever you discover the precise size to your Reels, the algorithm works to your benefit. Meaning new customers will uncover your Reels!

The Instagram Reels algorithm favors Reels that:

  • Have excessive engagement (likes, shares, feedback, saves, and watch time).
  • Use authentic audio you create or discover on Reels or music from the Instagram music library.
  • Are full-screen vertical movies. Be sure to persist with that 9:16 side ratio!
  • Use inventive instruments like textual content, filter or digital camera results.

Ideally, you need folks to rewatch your Reels in order that Instagram counts the a number of views. You additionally need folks to interact together with your Reels by liking, sharing, saving, and commenting. Reels have to hit the candy spot in size so that folks stay and don’t exit to look at one thing else.

Reels which can be too lengthy may trigger your viewers to disengage and drop off. This tells the algorithm that your content material isn’t fascinating sufficient. Shorter Reels that folks rewatch inform the algorithm that your content material is efficacious and may end up in it being proven to new customers.

However shorter isn’t all the time higher. In case your product demo Reel lasts seven seconds, it is likely to be exhausting to offer any worth to your viewers. Folks gained’t rewatch they usually’ll skip to a different Reel. The algorithm will take this as an indication that your content material isn’t partaking.

So what’s the greatest Reels size? You guessed it — it relies upon.

It boils right down to discovering the precise Reel size to your content material and viewers. Whenever you nail that, you’ll have a greater probability of showing in new Instagram feeds and rising your engagement.

How lengthy are Instagram Reels in 2022?

Formally, Instagram Reels will be from 15 to 60 seconds lengthy. Nevertheless, in some instances, Reels can be as long as 90 seconds. As of early Might 2022, choose customers have already got entry to this longer Reels size.

If different social media videos are any indication, the utmost size of Instagram Reels will solely proceed to extend. TikTok, for instance, at the moment permits movies of as much as ten minutes.

Methods to arrange the size of your Reels

Altering the size of your Reels is easy. The default time restrict is 60 seconds, however you may regulate it to fifteen or 30 seconds, relying in your preferences. In some instances, the max size of your Instagram Reels can go as much as 90 seconds.

Right here’s methods to arrange the size of your Reels:

1. Open Instagram and faucet the Reels icon on the backside of the display screen.

2. Choose the digital camera icon on the prime of the display screen to succeed in your Instagram digital camera.

camera icon top right of napping dog

3. On the left of the display screen, faucet the icon with 30 inside

icon with 30 inside on top left of black screen

4. You may then select between 15, 30, and 60 seconds.

5. When you’ve chosen your time restrict, you’re prepared to begin recording and editing your Reel.

What’s the very best Instagram Reel size for attain and engagement?

Though Instagram is secretive concerning the preferrred Reel size, Adam Mosseri has been clear that Reels themselves are key. Instagram can be testing a brand new immersive feed that shall be extra video-focused. Participating video Reels have gotten central to the Instagram app expertise.

And actually, there’s no one-size-fits-all reply. One of the best size for Instagram Reels will depend upon the kind of content material you’re posting and your viewers’s preferences.

Regardless of the size of your Reel, the important thing second with Reels occurs throughout the first couple of seconds. Right here customers will determine in the event that they wish to hold watching or not — so hook your viewers in from the start!

As Mireia Boronat, Senior Content material Advertising Government at The Social Shepherd says, content material is vital for increased engagement. It’s all about offering probably the most worth to your viewers within the shortest timeframe attainable.

“A superb Reel relies on the content material itself and never the size. If the content material shouldn’t be partaking and relatable sufficient, it gained’t carry out.”

Do not forget that quick Reels additionally loop extra regularly, pushing up your view rely and serving to extra customers uncover your Reel.

“As a common rule, it’s good to stay to 7 to fifteen seconds, as quick Reels are inclined to loop and can rely as a number of views. Then, the algorithm picks up that your video is getting many views and pushes it to extra customers.”

– Mireia Boronat

When doubtful, go away your viewers wanting extra. They’ll be extra more likely to hold watching and engaging with your other Reels, sending the algorithm optimistic indicators about your content material.

Methods to discover the very best Instagram Reel size to your viewers

Like most issues in social media advertising and marketing, it’ll take trial and error earlier than discovering the very best Instagram Reel size to your viewers. Don’t simply put up a video for the sake of posting — take time to investigate its efficiency. You’ll establish your preferrred Reel size extra shortly

Use these 5 ideas that can assist you discover the very best Instagram Reel size to your target market.

Examine what’s working to your rivals

Doing a little competitor evaluation may help you determine what’s more likely to work to your content material too. Have a look at the kind of Reels they’re usually posting and which of them are inclined to carry out greatest.

To search out any account’s Reels, faucet on the Reels icon discovered on the profile:

reels icon on Hootsuite profile

When you’re within the Reels space of the account, you may take a look at what number of views every Reel has:

Hootsuite reels video views

Now you may get an concept of which of the account’s Reels are inclined to carry out the very best. Are they quick and relatable Reels? Are they minute-long how-to movies? Pay attention to the size of these top-performing Reel sorts.

Within the instance above, Hootsuite’s most-watched Reel is a brief relatable Reel on texts that give social media managers a coronary heart assault.

To analyze this Reel additional, you may faucet on it and see the variety of likes and feedback. You may also learn the caption and its hashtags:

likes comments and hashtags on video of social media manager

Supply: Instagram

Repeat this course of with a number of rivals. Quickly, you’ll be capable to draw some conclusions about which Reel lengths have the very best engagement in your business.

When you’ve gathered some insights, begin constructing your Reels technique. Be sure that to be authentic, although — these insights are solely inspiration. Then go on the market and create one thing higher!

Check totally different Reel lengths

You may’t establish the very best Reel size with out experimenting somewhat. Whereas quick Reels is likely to be the safer choice, lengthy Reels may also drive engagement and attain. All of it relies on the standard of your content material and the way your viewers responds.

Attempt specializing in quick and candy Reels while you’re simply getting began. Thus far, the most viewed Reel has racked up 289 million views and over 12 million likes — and is simply 9 seconds lengthy.

If you happen to’ve obtained a well-defined area of interest, you may probably get away with publishing longer Reels. Simply be sure to’re intentional when selecting which Reels ought to final 30 seconds plus and that are higher off being simply 15 seconds.

French pastry chef Pierre-Jean Quino clearly has a extremely engaged viewers. He usually publishes longer behind-the-scenes Reels shot in his kitchen.

This 31-second Reel has 716,000 views and over 20,000 feedback. It’s further spectacular, contemplating the chef’s follower rely is round 88,000:

Social media mentor and coach Shannon McKinstrie encourages testing wherever attainable.

“I’ve examined and examined and examined, and I might encourage each Instagram consumer to do the identical. Each account is totally different. And whereas my longer Reels (45-60 seconds) nonetheless do very effectively, they don’t usually get as many views as my Reels which can be underneath 10 seconds.

However what I’ve discovered total is what it actually comes right down to is the standard of the content material you’re sharing and if it resonates together with your viewers or not. Regardless of how lengthy your Reel is, if it’s good content material, folks will proceed to look at (and also you’ll see your views go up & up).”

– Shannon McKinstrie

Analyze your previous efficiency

After you have a number of Reels underneath your belt, evaluate their efficiency. Which Reel lengths have been most profitable to your viewers?

Monitoring the efficiency of your Reels may help you perceive your wins, be taught from what didn’t go so effectively, and create extra of what your viewers loves.

Whenever you’re utilizing Insights to judge the very best Reels size, keep watch over these metrics:

  • Accounts reached. The variety of Instagram customers who noticed your Reel no less than as soon as.
  • Performs. The whole variety of occasions your Reel has been performed. Performs shall be increased than accounts reached if customers watch your Reel greater than as soon as.
  • Likes. What number of customers preferred your Reel.
  • Feedback. The variety of feedback in your Reel.
  • Saves. What number of customers bookmarked your Reel.
  • Shares. The variety of occasions customers shared your Reel to their Story or despatched it to a different consumer.

Methods to view Reels Insights

To view Instagram Insights, go to your profile and faucet the Insights tab under your bio:

insights below Instagram bio

Bear in mind, Insights are solely accessible for Business or Creator accounts. It’s straightforward to change account sorts in your settings –– there’s no follower rely requirement, and any account can swap.

Faucet Accounts Reached within the Overview space.

The Attain breakdown is to your account as an entire, together with Reels. This reveals how Reels contribute to your total attain and engagement.

You may also see your top-performing Reels for the final seven days. It’s useful for shortly seeing which current Reels had been most profitable.

accounts reached

Supply: Instagram

To see insights unique to Reels, scroll right down to Reels within the Insights overview display screen and faucet the proper arrow subsequent to your variety of Reels. Now you may see your entire Reels performance metrics in a single place.

You may see the efficiency of particular person Reels by opening the Reel out of your profile. Simply faucet the three-dot icon on the backside of the display screen, then faucet Insights.

As you attempt totally different Reels lengths, make it a behavior to test your Reels Insights within the hours, days and weeks after posting. These metrics will inform you what your viewers responds greatest to.

reels insights and interactions

Supply: Instagram

Comply with tendencies for inspiration

Trending Reels are a terrific indication of what Instagram customers wish to see whereas they’re scrolling. Plus, tendencies are often tied to a selected sound, which is able to decide the size of your Reel for you.

Instagram consumer and podcaster Christoph Trappe posts Reels along with his daughter. They usually create their Reels round trending audio clips:

“We use trending sounds and see if we will use them to inform a narrative. Most of our Reels are most likely 30 seconds or much less.”

– Christoph Trappe, director of technique at Voxpopme.

Right here’s a brief Reel (simply eight seconds) the duo created primarily based on a TikTok video development making enjoyable of older generations:

Further tip: Based on Instagram, solely 60% of individuals take heed to Instagram Tales with the sound on. Meaning 40% of customers watch with out sound! All the time add on-screen textual content and subtitles that can assist you attain extra customers.

By following tendencies, you may see which Reel lengths are typically greatest for engagement. Are trending Reels underneath ten seconds or are they often over 15 seconds? Experiment with tendencies to see what content material resonates greatest together with your viewers and the way lengthy these Reels often are.

Bear in mind, solely use tendencies which can be related to your model and viewers –– not all tendencies would be the proper match!

Need assistance staying on prime of tendencies? Attempt a social listening device like Hootsuite Insights. You may arrange streams to watch what individuals are saying about your model and establish what’s sizzling in your area of interest.

Experiment with totally different content material sorts

Various kinds of content material would require shorter or longer Reels. Quick Reel sorts might are inclined to carry out greatest, however it’s not a tough and quick rule. Quick Reels might not greatest to your content material sort and viewers preferences.

Creator SandyMakesSense posts longer journey Reels, often round 20-40 seconds lengthy. To maintain folks hooked till the top, she options eye-catching pictures and priceless ideas, and he or she hastens the audio to make it sound sooner:

Magnificence model Sephora usually publishes tutorial Reels that promote their newest merchandise. These Reels are sometimes on the longer aspect, like this one which’s 45 seconds, nd combine with their Instagram Shop:

Regardless of the Reel size you select, goal to publish content material that entertains, evokes, educates, or motivates your viewers. You should definitely evaluate your analytics to see what’s working for you!

Simply handle your Instagram web page alongside your different social channels utilizing Hootsuite. Schedule and share content material (together with video!), interact your community, and increase top-performing content material — all from a single dashboard.

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Simply observe Instagram analytics and generate studies with Hootsuite. Save time and get outcomes.





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