The Full Information to Utilizing LinkedIn Hashtags in 2022

Do you know the technical time period for a hashtag is an octothorpe? That’s precisely the form of nerdy content material that goes over properly on LinkedIn, the world’s largest social media platform for professionals. (Skilled nerdsss.)

Over 830 million users search and apply for jobs, be a part of teams, and share enterprise information on LinkedIn. Connection is the core objective of LinkedIn, whether or not you’re constructing your private community or advertising and marketing your small business. Including related hashtags to your LinkedIn posts helps folks discover you and drives these connections.

However which hashtags do you employ? What number of per put up? How else can you employ hashtags, in addition to in content material, to search out fellow skilled peeps?

Go from #clueless to #assured with this whole information to utilizing LinkedIn hashtags, together with the highest tags to make use of in 2022.

What are LinkedIn hashtags?

LinkedIn hashtags are any combination of letters or numbers, without spaces, that follow the # symbol.

For example, #thisisahashtag and #ThisIsAHashtag. (Functionally, it’s the same hashtag in either format, but I cover why you should capitalize each word later on.)

How do LinkedIn hashtags work? They act as labels for your content and bring in more views, clicks, and connections. Clicking on a hashtag brings up all posts on LinkedIn sharing that tag. Users can also search for a hashtag in LinkedIn’s search bar.

20+ prime LinkedIn hashtags in 2022

Standard hashtags change often and most are industry-specific, however listed below are the highest LinkedIn hashtags by follower rely in 2022.

  1. #India – 67.6 million
  2. #Innovation – 38.8 million
  3. #Administration – 36 million
  4. #HumanResources – 33.2 million
  5. #DigitalMarketing – 27.4 million
  6. #Expertise – 26.4 million
  7. #Creativity – 25.2 million
  8. #Future – 24.6 million
  9. #Futurism – 23.5 million
  10. #Entrepreneurship – 22.7 million
  11. #Careers – 22.5 million
  12. #Markets – 22.2 million
  13. #Startups – 21.2 million
  14. #Advertising – 20.3 million
  15. #SocialMedia – 19.7 million
  16. #VentureCapital – 19.3 million
  17. #SocialNetworking – 19 million
  18. #LeanStartups – 19 million
  19. #Financial system – 18.7 million
  20. #Economics – 18 million

Why use hashtags on LinkedIn?

LinkedIn hashtags might help you:

  • Discover and join with folks in your {industry}.
  • Develop your natural attain and—fingers crossed—go viral.
  • Construct a group round your group (like #HootsuiteLife).
  • Promote your occasions or merchandise.

Getting eyeballs in your content material is half the battle for social media entrepreneurs. Hashtags show you how to do this. Nevertheless it’s not all they do.

Get seen

Most individuals are on LinkedIn to attach with friends or hunt for his or her subsequent job (or each). LinkedIn hashtags are one of the simplest ways to place up your bat sign and get seen on your content material, whether or not your aim is to construct a private community, achieve followers on your company page, or recruit expertise.

Creating posts with trending hashtags on LinkedIn is a good suggestion as a result of it could earn you a ton of views in case your content material goes viral. Nonetheless, watch out leaping on developments. Guarantee it matches your model and content strategy and is sensible so that you can put up. If not, skip it and anticipate a well-liked development that fits your model.

Higher but, keep forward of the developments with our free Social Trends 2022 report. Create successful content material proper now and know the place social media goes over the following few years.

Analysis your viewers

Discover out what your viewers desires by following hashtags about matters they’re fascinated about. Which hashtags are they utilizing? Which hashtags are your opponents utilizing?

Following hashtags is a straightforward, and free, method to get first-hand information about your audience and maintain your aggressive analysis up-to-date.

I cowl how to do that afterward, but in addition try our LinkedIn analytics guide for extra viewers analysis ideas.

Find out how to create a hashtag on LinkedIn

There are two kinds of “hashtaggable” content material you possibly can publish on LinkedIn:

  • A put up, which will be textual content, or have photographs, video, a doc, or different media connected.
  • An article, meant for long-form items and capabilities as a type of mini-blog. These are most frequently used on private profiles for thought management items.

You may also begin a e-newsletter or publish an audio occasion, however this text focuses on utilizing hashtags to get extra views in your posts and articles.

Add a hashtag to a LinkedIn put up

Click on Begin a put up on the prime of LinkedIn’s homepage and sort your put up, then click on Add hashtag in LinkedIn’s put up editor. It merely locations a # in your put up, so you may additionally sort # by your self which is approach sooner…

As you sort your hashtag, LinkedIn will recommend some standard choices for you.

add hashtags to LinkedIn post

There’s a fair simpler approach than this, although: Scheduling your LinkedIn posts, and all of your different social content material, with Hootsuite. Write particular person posts or use bulk scheduling to schedule weeks’ price of posts in minutes. Plus, at all times know when your greatest time to put up is with highly effective analytics and development instruments.

Watch this 2 minute video to search out out how one can save hours each week:

Add a hashtag to a LinkedIn article

From the homepage, click on Write article. You possibly can write hashtags in your article as textual content and when you publish it, they’ll flip into clickable hashtags.

Linkedin article with hashtags

Add hashtags to your LinkedIn firm web page

Including hashtags to your web page helps categorize you so the algorithm will present your content material to LinkedIn customers who observe and seek for these hashtags.

In your firm web page, click on on Hashtags.

hashtags on company page

Select as much as 3 that symbolize what you do and what you put up about, preserving in thoughts to decide on hashtags your audience is trying to find, too.

add up to 3 hashtags that matter to your page

Model new web page or been some time because you’ve up to date it? Try extra fast methods to optimize your LinkedIn company page.

Add hashtags to your private LinkedIn profile

So as to add hashtags to your private profile, you first have to activate LinkedIn’s Creator mode. Go to your profile and scroll all the way down to the Sources part, positioned below the headline and analytics sections. Click on on Creator mode.

LinkedIn resources creator mode

Flip Creator mode on, you then’ll have the ability to add as much as 5 hashtags (in addition to have entry to LinkedIn Dwell posts, audio occasions, and the newsletters function).

optional topics including marketing and copywritings

It’s a fast factor to do and may make a distinction for constructing your community. On the My Network web page, LinkedIn recommends posts, folks, teams, and extra to you based mostly in your exercise and hashtags you observe.

My Network page recommended people related to hashtag social media marketing

That is the place these tags are available—displaying you as a suggestion to different customers for the hashtags you’ve picked (proven as “Talks about ____”). Whereas this isn’t a development technique by itself, it could persistently herald new connections.

Find out how to observe hashtags on LinkedIn

Once you observe LinkedIn hashtags, your homepage feed will present you extra posts containing and referring to these matters. You additionally get fast entry to your tags within the left sidebar, so you possibly can rapidly see what’s new on LinkedIn.

followed hashtags including creative advertising copyrighting data and analytics

Clicking a hashtag brings up all of the LinkedIn content material that additionally makes use of that tag. Or, you possibly can seek for a hashtag within the search bar, then click on on the Posts tab.

LinkedIn posts marketing hashtags

Click on on a hashtag, then click on the Observe button. Voila—now you’ll see new posts utilizing that tag in your feed and it’ll seem in your adopted hashtags record.

marketing hashtag 20+ million followers

Sure, utilizing the suitable LinkedIn hashtags helps you get views. However it could additionally show you how to construct connections.

Everybody ought to observe a minimum of just a few hashtags on LinkedIn, related to your {industry}. Make a behavior of scrolling by means of posts and leaving insightful feedback on 3 of them a minimum of as soon as every week. Not attempting to promote something or promote your self—simply provide a considerate opinion or useful recommendation.

For firm pages, do the identical factor, though attempt to concentrate on prospects or specialists speaking about massive matters in your {industry}. Take a stand on a ballot or debate, go away a remark, or thank somebody for sharing a product overview.

Make it a aim to make use of hashtags to create 3 proactive connections per week as a part of your LinkedIn marketing strategy.

Greatest practices for utilizing LinkedIn hashtags

Capitalize every phrase

For hashtags consisting of a number of phrases, it’s greatest to capitalize the primary letter of every phrase. So as a substitute of writing #socialforgood, write #SocialForGood.

Capitalization makes it simpler to learn for everybody, however most significantly, it’s extra accessible. Blind and visually impaired folks use display screen readers to learn net content material out loud. With regards to hashtags, display screen readers depend on capitalization to establish every phrase within the hashtag and browse it aloud precisely.

Hootsuite's linkedin post including hashtags in camel case

Place hashtags on the finish of your put up

Don’t bury your lede, bury your hashtags. Relying on the size of your put up, LinkedIn solely exhibits a line or two of it in customers’ residence feeds.

The place you place hashtags in posts doesn’t affect the algorithm, so putting them on the prime gained’t make it seem extra usually. In reality, it could most likely damage your attain since you ought to be attempting to seize consideration together with your foremost level immediately.

Use each normal and area of interest hashtags in every put up

LinkedIn recommends utilizing solely 3 hashtags per put up, however there isn’t a restrict. In case you add 10, your put up will nonetheless present up for all 10 hashtags. LinkedIn’s suggestion might be based mostly extra on aesthetics and never wanting folks to jam 100 hashtags into every put up, cluttering up customers’ residence feeds.

So whilst you don’t have to really feel restricted to three, don’t overdo it and look spammy, both.

For every put up, select 1 or 2 normal hashtags and 1 or 2 very particular hashtags. Why? This offers you the very best likelihood of the suitable viewers seeing your put up: These fascinated about your general matter, and people who share your distinctive viewpoint or particular curiosity inside that matter.

Right here’s what that appears like.

This put up beneath is for a selected viewers: Social media managers. And, much more particularly, ones who need to save time or be extra productive.

create a post on LinkedIn

Understanding that, I can simply select just a few normal hashtags I do know social media managers observe, similar to #SocialMediaMarketing and #SocialMedia. However how do I goal my fellow nerdy lil’ productiveness hackers on the market?

Enter: LinkedIn’s search tab. For this, I wish to discover a hashtag about productiveness with an honest variety of followers.

Typing in #productiveness brings up the preferred tags. Sadly, there’s no simple method to see all these hashtags ranked by recognition inside LinkedIn—however verify the top of this text for 2022’s prime tags and beneficial instruments to make this simpler.

productivity hashtag

After clicking on just a few hashtags I feel are match, I examine what number of followers each has.

productivity hacks

You don’t at all times want to decide on the one with probably the most followers. In reality, that is probably not particular sufficient. Right here, #productiveness has over 8 million followers. For my put up, that’s a normal hashtag and never particular to who I wish to goal (social media managers).

Despite the fact that #SocialMediaManager solely has 8,500 followers, it’s a way more focused hashtag to achieve that viewers. For this put up, it is sensible.

After all, you may at all times be a insurgent and use each #SocialMediaManager and #Productiveness in case you’re feelin’ spicy.

create a post on LinkedIn hashtags

Schedule your LinkedIn posts, handle your web page, discover hashtags, and have interaction together with your viewers from one dashboard, proper alongside all of your different accounts throughout social networks. Do all of it and measure all of it with Hootsuite’s highly effective planning and analytics instruments. Strive it free at this time.

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