The Full Information to Utilizing LinkedIn Hashtags in 2022


Do you know the technical time period for a hashtag is an octothorpe? That’s precisely the type of nerdy content material that goes over nicely on LinkedIn, the world’s largest social media platform for professionals. (Skilled nerdsss.)

Over 830 million users search and apply for jobs, be part of teams, and share enterprise information on LinkedIn. Connection is the core function of LinkedIn, whether or not you’re constructing your private community or advertising and marketing what you are promoting. Including related hashtags to your LinkedIn posts helps folks discover you and drives these connections.

However which hashtags do you employ? What number of per submit? How else can you employ hashtags, moreover in content material, to search out fellow skilled peeps?

Go from #clueless to #assured with this entire information to utilizing LinkedIn hashtags, together with the highest tags to make use of in 2022.

What are LinkedIn hashtags?

LinkedIn hashtags are any combination of letters or numbers, without spaces, that follow the # symbol.

For example, #thisisahashtag and #ThisIsAHashtag. (Functionally, it’s the same hashtag in either format, but I cover why you should capitalize each word later on.)

How do LinkedIn hashtags work? They act as labels for your content and bring in more views, clicks, and connections. Clicking on a hashtag brings up all posts on LinkedIn sharing that tag. Users can also search for a hashtag in LinkedIn’s search bar.

20+ prime LinkedIn hashtags in 2022

Standard hashtags change continuously and most are industry-specific, however listed below are the highest LinkedIn hashtags by follower rely in 2022.

  1. #India – 67.6 million
  2. #Innovation – 38.8 million
  3. #Administration – 36 million
  4. #HumanResources – 33.2 million
  5. #DigitalMarketing – 27.4 million
  6. #Know-how – 26.4 million
  7. #Creativity – 25.2 million
  8. #Future – 24.6 million
  9. #Futurism – 23.5 million
  10. #Entrepreneurship – 22.7 million
  11. #Careers – 22.5 million
  12. #Markets – 22.2 million
  13. #Startups – 21.2 million
  14. #Advertising and marketing – 20.3 million
  15. #SocialMedia – 19.7 million
  16. #VentureCapital – 19.3 million
  17. #SocialNetworking – 19 million
  18. #LeanStartups – 19 million
  19. #Economic system – 18.7 million
  20. #Economics – 18 million

Why use hashtags on LinkedIn?

LinkedIn hashtags will help you:

  • Discover and join with folks in your {industry}.
  • Develop your natural attain and—fingers crossed—go viral.
  • Construct a group round your group (like #HootsuiteLife).
  • Promote your occasions or merchandise.

Getting eyeballs in your content material is half the battle for social media entrepreneurs. Hashtags show you how to try this. Nevertheless it’s not all they do.

Get seen

Most individuals are on LinkedIn to attach with friends or hunt for his or her subsequent job (or each). LinkedIn hashtags are one of the simplest ways to place up your bat sign and get seen to your content material, whether or not your purpose is to construct a private community, acquire followers to your company page, or recruit expertise.

Creating posts with trending hashtags on LinkedIn is a good suggestion as a result of it may well earn you a ton of views in case your content material goes viral. Nevertheless, watch out leaping on traits. Guarantee it suits your model and content strategy and is sensible so that you can submit. If not, skip it and anticipate a preferred pattern that fits your model.

Higher but, keep forward of the traits with our free Social Trends 2022 report. Create successful content material proper now and know the place social media goes over the subsequent few years.

Analysis your viewers

Discover out what your viewers desires by following hashtags about subjects they’re involved in. Which hashtags are they utilizing? Which hashtags are your opponents utilizing?

Following hashtags is a straightforward, and free, strategy to get first-hand information about your target market and hold your aggressive analysis up-to-date.

I cowl how to do that in a while, but additionally try our LinkedIn analytics guide for extra viewers analysis ideas.

The right way to create a hashtag on LinkedIn

There are two forms of “hashtaggable” content material you’ll be able to publish on LinkedIn:

  • A submit, which will be textual content, or have images, video, a doc, or different media connected.
  • An article, meant for long-form items and capabilities as a type of mini-blog. These are most frequently used on private profiles for thought management items.

You too can begin a e-newsletter or publish an audio occasion, however this text focuses on utilizing hashtags to get extra views in your posts and articles.

Add a hashtag to a LinkedIn submit

Click on Begin a submit on the prime of LinkedIn’s homepage and kind your submit, then click on Add hashtag in LinkedIn’s submit editor. It merely locations a # in your submit, so you could possibly additionally sort # by your self which is manner sooner…

As you sort your hashtag, LinkedIn will recommend some well-liked choices for you.

add hashtags to LinkedIn post

There’s a fair simpler manner than this, although: Scheduling your LinkedIn posts, and all of your different social content material, with Hootsuite. Write particular person posts or use bulk scheduling to schedule weeks’ value of posts in minutes. Plus, all the time know when your finest time to submit is with highly effective analytics and development instruments.

Watch this 2 minute video to search out out how one can save hours each week:

Add a hashtag to a LinkedIn article

From the homepage, click on Write article. You possibly can write hashtags in your article as textual content and when you publish it, they’ll flip into clickable hashtags.

Linkedin article with hashtags

Add hashtags to your LinkedIn firm web page

Including hashtags to your web page helps categorize you so the algorithm will present your content material to LinkedIn customers who observe and seek for these hashtags.

In your firm web page, click on on Hashtags.

hashtags on company page

Select as much as 3 that signify what you do and what you submit about, holding in thoughts to decide on hashtags your target market is trying to find, too.

add up to 3 hashtags that matter to your page

Model new web page or been some time because you’ve up to date it? Try extra fast methods to optimize your LinkedIn company page.

Add hashtags to your private LinkedIn profile

So as to add hashtags to your private profile, you first must activate LinkedIn’s Creator mode. Go to your profile and scroll all the way down to the Assets part, positioned underneath the headline and analytics sections. Click on on Creator mode.

LinkedIn resources creator mode

Flip Creator mode on, then you definitely’ll be capable to add as much as 5 hashtags (in addition to have entry to LinkedIn Stay posts, audio occasions, and the newsletters function).

optional topics including marketing and copywritings

It’s a fast factor to do and might make a distinction for constructing your community. On the My Network web page, LinkedIn recommends posts, folks, teams, and extra to you primarily based in your exercise and hashtags you observe.

My Network page recommended people related to hashtag social media marketing

That is the place these tags are available in—exhibiting you as a advice to different customers for the hashtags you’ve picked (proven as “Talks about ____”). Whereas this isn’t a development technique by itself, it may well constantly usher in new connections.

The right way to observe hashtags on LinkedIn

Whenever you observe LinkedIn hashtags, your homepage feed will present you extra posts containing and regarding these subjects. You additionally get fast entry to your tags within the left sidebar, so you’ll be able to shortly see what’s new on LinkedIn.

followed hashtags including creative advertising copyrighting data and analytics

Clicking a hashtag brings up all of the LinkedIn content material that additionally makes use of that tag. Or, you’ll be able to seek for a hashtag within the search bar, then click on on the Posts tab.

LinkedIn posts marketing hashtags

Click on on a hashtag, then click on the Observe button. Voila—now you’ll see new posts utilizing that tag in your feed and it’ll seem in your adopted hashtags record.

marketing hashtag 20+ million followers

Sure, utilizing the precise LinkedIn hashtags helps you get views. However it may well additionally show you how to construct connections.

Everybody ought to observe at the least a number of hashtags on LinkedIn, related to your {industry}. Make a behavior of scrolling by means of posts and leaving insightful feedback on 3 of them at the least as soon as per week. Not attempting to promote something or promote your self—simply provide a considerate opinion or useful recommendation.

For firm pages, do the identical factor, though attempt to concentrate on clients or consultants speaking about huge subjects in your {industry}. Take a stand on a ballot or debate, depart a remark, or thank somebody for sharing a product assessment.

Make it a purpose to make use of hashtags to create 3 proactive connections per week as a part of your LinkedIn marketing strategy.

Finest practices for utilizing LinkedIn hashtags

Capitalize every phrase

For hashtags consisting of a number of phrases, it’s finest to capitalize the primary letter of every phrase. So as an alternative of writing #socialforgood, write #SocialForGood.

Capitalization makes it simpler to learn for everybody, however most significantly, it’s extra accessible. Blind and visually impaired folks use display readers to learn net content material out loud. In terms of hashtags, display readers depend on capitalization to establish every phrase within the hashtag and skim it aloud precisely.

Hootsuite's linkedin post including hashtags in camel case

Place hashtags on the finish of your submit

Don’t bury your lede, bury your hashtags. Relying on the size of your submit, LinkedIn solely reveals a line or two of it in customers’ dwelling feeds.

The place you set hashtags in posts doesn’t affect the algorithm, so inserting them on the prime gained’t make it seem extra typically. In actual fact, it might most likely harm your attain since you need to be attempting to seize consideration together with your predominant level immediately.

Use each basic and area of interest hashtags in every submit

LinkedIn recommends utilizing solely 3 hashtags per submit, however there isn’t a restrict. When you add 10, your submit will nonetheless present up for all 10 hashtags. LinkedIn’s advice might be primarily based extra on aesthetics and never wanting folks to jam 100 hashtags into every submit, cluttering up customers’ dwelling feeds.

So when you don’t must really feel restricted to three, don’t overdo it and look spammy, both.

For every submit, select 1 or 2 basic hashtags and 1 or 2 very particular hashtags. Why? This provides you the most effective likelihood of the precise viewers seeing your submit: These involved in your general matter, and those that share your distinctive viewpoint or particular curiosity inside that matter.

Right here’s what that appears like.

This submit under is for a particular viewers: Social media managers. And, much more particularly, ones who need to save time or be extra productive.

create a post on LinkedIn

Realizing that, I can simply select a number of basic hashtags I do know social media managers observe, resembling #SocialMediaMarketing and #SocialMedia. However how do I goal my fellow nerdy lil’ productiveness hackers on the market?

Enter: LinkedIn’s search tab. For this, I need to discover a hashtag about productiveness with a good variety of followers.

Typing in #productiveness brings up the most well-liked tags. Sadly, there’s no simple strategy to see all these hashtags ranked by reputation inside LinkedIn—however test the top of this text for 2022’s prime tags and really helpful instruments to make this simpler.

productivity hashtag

After clicking on a number of hashtags I believe are match, I evaluate what number of followers every one has.

productivity hacks

You don’t all the time want to decide on the one with essentially the most followers. In actual fact, that is probably not particular sufficient. Right here, #productiveness has over 8 million followers. For my submit, that’s a basic hashtag and never particular to who I need to goal (social media managers).

Despite the fact that #SocialMediaManager solely has 8,500 followers, it’s a way more focused hashtag to achieve that viewers. For this submit, it is sensible.

After all, you could possibly all the time be a insurgent and use each #SocialMediaManager and #Productiveness in case you’re feelin’ spicy.

create a post on LinkedIn hashtags

Schedule your LinkedIn posts, handle your web page, discover hashtags, and interact together with your viewers from one dashboard, proper alongside all of your different accounts throughout social networks. Do all of it and measure all of it with Hootsuite’s highly effective planning and analytics instruments. Strive it free in the present day.

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