Suggestions + Examples for Your Subsequent Occasion


Twitter is usually a highly effective instrument for selling occasions. However most promotions solely cowl the build-up to an occasion. If you dwell tweet an occasion, you’ll be able to appeal to consideration at crucial time — whereas all the things is occurring.

Plus, real-time protection of occasions permits your on-line viewers an opportunity to have interaction with an occasion they could have actually wished to attend.

On this article, we’ll clarify what dwell tweeting is and do it properly, together with examples and greatest practices.

What is live tweeting?

Live tweeting is posting about an event on Twitter as that event unfolds.

Don’t confuse it with live streaming, which is real-time broadcasting via video. Live tweeting strictly refers to writing tweets. That means publishing tweets, sharing images or videos, and responding to your followers.

While you can live stream on other platforms, like Facebook, dwell tweeting is just performed on Twitter.

Why dwell tweet?

In some methods, dwell tweeting is our supply for breaking information. That’s as a result of of us flip to Twitter today to seek out out what’s taking place on the planet.

If you dwell tweet an occasion, you appeal to engagement from individuals who care about the identical stuff you do. Consequently, you’re more likely to hear out of your current followers and join with new audiences.

Reside tweeting can enhance your model consciousness and place you as an trade thought chief. We’d name {that a} win-win.

8 suggestions for efficiently dwell tweeting an occasion

Reside tweeting could look easy, however don’t let appearances deceive you. These tweets require simply as a lot thought and technique as the remainder of your social content material calendar.

Reside occasions are considerably unpredictable — and that’s half the enjoyable. However with a plan in place, you’ll be able to lean into any surprises with out getting caught off-guard.

Listed below are our prime 8 suggestions that will help you prep for a profitable dwell tweet.

1. Do your analysis

Something can occur at a dwell occasion, however there’ll all the time be just a few recognized portions. Get your analysis performed forward of time to keep away from a last-minute scramble.

Is there an agenda? If the occasion you’re selling has a schedule, use it to plan the content material and move of your dwell tweets upfront.

Double-check names and handles. You’ll need names and Twitter handles for everybody concerned earlier than the occasion begins. Then, be sure to tag them each time you point out them. This may enhance your attain and probabilities of a retweet.

Have hyperlinks helpful. Perform a little analysis on the occasion attendees, headliners or keynote audio system so you’ll be able to add context to your dwell tweets. For instance, when posting a few speaker, it’s a good suggestion to incorporate a hyperlink to their bio web page or web site.

2. Arrange your streams

Keep on prime of the dwell stream dialog utilizing streams. (In the event you already use a social media administration instrument like Hootsuite to schedule your tweets, this half is straightforward!)

Streams make it easier to observe exercise in your social accounts and particular subjects, tendencies or profiles.

We’d suggest establishing two streams. Use one to observe content material that makes use of the official occasion hashtag. Arrange one other with a curated Twitter listing of individuals concerned within the occasion.

This fashion, you don’t miss a single tweet from crucial folks on the occasion — or the chance to retweet them.

3. Create picture templates for simple use

If you wish to embrace photos in your tweets, plan forward by creating high-quality templates you should use to generate content material on the fly.

Make sure that your templates are appropriately sized for Twitter (here’s our up-to-date image size cheatsheet). Plan to incorporate the occasion hashtag, your emblem, and different related information.

You would possibly wish to have just a few completely different templates readily available, relying on the content material you wish to create. These can embrace quotes from the occasion, unforgettable dwell pictures, and extra.

Then use them as a place to begin when creating social media posts for minimal effort.

4. Get your GIFs in a row

Pull collectively a clutch of content material you’ll be able to simply entry throughout your occasion. In the event you’ve bought GIFs and memes on deck, you gained’t be scrambling for them on the day.

In the event you need assistance getting began, attempt placing collectively a listing of feelings you and your followers will really feel. Are you reside tweeting an awards present or a efficiency? You is perhaps shocked, stunned or impressed. (Or possibly less-than-impressed)

Seize just a few GIFs or memes that mirror these emotions so that you will be the primary to react.

5. Be prepped with hashtags

In the event you or your group is answerable for the occasion you’re dwell tweeting, be sure to or your staff has created an occasion hashtag.

In the event you’re dwell tweeting an occasion that you simply haven’t had a hand in organizing, simply be sure to know what the hashtag is.

Professional tip: Arrange a stream in Hootsuite to trace the occasion hashtag, and make sure you use it in each tweet you ship. Maintain an eye fixed out for any hashtags that begin gaining recognition in the course of the occasion! You would possibly wish to incorporate them into your individual tweets.

6. Differ your content material

Anybody with a Twitter account and two thumbs can dwell tweet an occasion. To actually draw an viewers, you’ll wish to have interaction and entertain them with several types of content material.

Attempt mixing it up by incorporating these concepts:

  • Questions or polls a few matter associated to the occasion
  • Inspirational quotes from occasion audio system (use your picture templates for these!)
  • Movies, movies, movies! Attempt behind-the-scenes footage, updates, or highly effective crowd reactions
  • Retweets of official occasion audio system or insightful feedback concerning the occasion from different Twitter customers
  • Solutions to questions folks may need utilizing your occasion hashtag

Be aware: In the event you plan to publish pictures or movies from the occasion, be sure to have the right consent and authorization.

In the event you need assistance arising with tweets, take a look at our content idea cheat sheet for inspiration.

7. Tweet with function

Keep in mind, you all the time wish to give your followers worth together with your tweets. You possibly can both entertain them, introduce related info, or add fascinating context.

The official account of the Golden State Warriors does double-duty on this tweet. They have a good time one other basket and supply a bit of sports activities trivia:

8. Wrap it up and repurpose it

One of many nice issues about dwell tweeting is the wealth of content material it might offer you after the occasion. The effort and time you place into dwell tweeting can repay properly into the long run.

Attempt turning your hottest tweets right into a weblog. Write a full narrative of how issues went down, together with any challenges you confronted or errors that didn’t make it onto your feed. Folks all the time love a peek behind the scenes.

You can even repost your spiciest tweets to your Instagram Tales or share any movies you took on YouTube or Fb.

Your post-live-tweet guidelines

Congratulations! By now, you ought to be a dwell tweeting professional.

As soon as the adrenaline of dwell tweeting your occasion wears off, right here are some things you are able to do to complete robust:

  • Reply to any tweets you didn’t have time for on the day of
  • Ship out a congratulatory tweet to the occasion audio system
  • Tweet a recap of probably the most thrilling or related components of the occasion
  • Share a hyperlink for extra details about the occasion, particularly for those who’ve taken the time to embed tweets in a weblog publish
  • Take a peek at your Twitter analytics — which dwell tweets labored greatest and why? Which flopped? The extra you recognize, the higher your subsequent dwell tweeting session can be

Use Hootsuite to handle your Twitter presence alongside all of your different social media channels. Monitor conversations and lists, develop your viewers, schedule tweets, and way more — all from a single dashboard. Attempt it free at present.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.





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