Straightforward Methods to Handle A number of Fb Pages (With out Crying)
In case you’re right here, which means you’re managing a number of Fb Pages. Or making an attempt to, at the least.
Content material creators, enterprise homeowners, and social media entrepreneurs — you’re in the proper place. Even in the event you simply love studying about social media advertising and marketing, welcome!
Managing a number of Fb enterprise Pages has by no means been simpler with the proper instruments, suggestions, and methods.
We’ll stroll you thru find out how to handle your Pages utilizing both Fb Enterprise Suite or Hootsuite. Plus, we’ve obtained tricks to preserve your head on straight and recommendation on whether or not a number of Pages are proper for your enterprise.
How to manage multiple Facebook pages
The good news is Facebook allows anyone with a Facebook user account to manage as many pages as they want.
The bad news is, if you manage multiple Facebook accounts, it can get out of hand fast — especially if you’ve got several brands to juggle.
If you’ve ever shared a photo of a bacon cheeseburger for your diner client, only to panic and wonder if you accidentally posted it to a vegan grocer’s feed instead, you know what we mean.
If you want to eliminate the confusion, there are two great systems to help manage your Pages:
- Hootsuite, our social media management platform. Not to brag, but over 18 million marketers and social media managers use it. (Okay, maybe to brag a little.)
- Facebook’s Business Suite (aka Meta Business Suite). Business Suite lets you manage all of your pages across Facebook in one place.
Let’s take a look at how they work.
Method 1: How to manage multiple Facebook pages with Hootsuite
Hootsuite offers an easy way to manage multiple Facebook Pages.
Before you start, you need two things:
- A Hootsuite account to access the dashboard. Create an account here. The free model will be just right for you in the event you solely handle two manufacturers. When you’ve got greater than two purchasers, you’ll wish to improve to an expert account.
- A number of Fb pages you wish to handle. Learn how to create Facebook business pages here.
Now, let’s get began.
Step 1: Add social networks
After creating an account, get to your Hootsuite dashboard. It ought to appear like this:
Click on on the yellow Get Began button within the heart. Subsequent, you’ll be prompted to attach your social media networks.
Click on on Join with Fb for now. You may at all times add extra networks later. Hit Add Fb Web page, then Choose Vacation spot and beneath that, Fb.
Subsequent, you’ll join the Fb account you need linked along with your Hootsuite dashboard. Log in to Hootsuite with Fb.
Observe: you employ your private Fb account to create and handle enterprise or model Pages. Don’t fear, you’re not going to by chance put up by yourself feed!
Step 2: Join a Fb Web page
Now, you may select which Fb Pages you wish to add to Hootsuite.
Choose the Fb pages you’d like to seem in your dashboard.
Presently, you may add a limiteless variety of Fb Pages to your dashboard with a Hootsuite Enterprise account. For other plans, select the increment that’s best for you. You may at all times improve later as your consumer base grows.
Observe: You’ll solely be capable of add Fb Pages of which you’re the Web page Admin or Editor. When you try this, you’ll be capable of add the Fb pages to completely different tabs and Streams—which brings us to Boards!
Step 3: Add a Board
On the left, beneath the Streams column, you’ll have the choice so as to add a New Board. Streams show no matter content material you select out of your linked social accounts. Boards are basically buckets that maintain your Streams.
You may add as much as 20 boards, and every board can maintain as much as 10 streams.
Hit that plus signal icon and let’s add your first Board.
Let’s preserve it easy for the primary one and choose Monitor my very own content material.
Then, select Fb and add one in every of your Pages. Hit Add to Dashboard to complete it off.
Rename your board on the left-hand column in order for you, and growth! You’re performed with step 1.
Step 4: Add a Stream
Now, you will have the choice so as to add Streams to your board. Hootsuite prompts you on the proper to decide on new Streams so as to add, or you may at all times hit the Add stream button on the navigation bar.
For the navigation bar Stream button, select Fb from the menu on the left and choose the account you wish to show beneath “Choose an account.” Lastly, choose the kind of stream you need in your dashboard from the drop-down checklist.
Now, your stream will present up in your board.
You may add Streams from completely different pages onto a single Board. For instance, you may create a Board containing all of the messages to your Fb pages, making neighborhood administration a breeze.
Or you may create a number of completely different Boards devoted to your particular person Fb pages. In case you handle completely different manufacturers, you would possibly wish to preserve all their web page content material on separate Boards.
Congratulations! When you’ve created the Boards and Streams you need, you’re performed! You simply realized find out how to handle a number of Fb pages through Hootsuite.
Out of your Hootsuite dashboard, now you can schedule Facebook posts in advance. You may write and reply to feedback, like posts, and increase posts to succeed in extra folks.
Technique 2: The way to handle a number of Fb Pages with Fb Enterprise Suite
Facebook Business Suite (the platform’s substitute for Fb Enterprise Supervisor) is a free Fb Web page administration device that permits you and your group to handle a number of Fb Pages. In case you’re on the lookout for one place to handle all your Fb-related advertising and marketing initiatives, Enterprise Suite is it.
With Enterprise Suite, you’ll additionally be capable of give a number of customers entry to issues like your enterprise’s Instagram account and product catalogs (through Commerce Manager). Consider it because the one-stop store to your Facebook marketing and advertising wants.
In case you like extra in-depth entry to Fb analytics and extra management over your Fb adverts, Fb Enterprise Suite is an effective alternative.
If you wish to simply put up in your pages, reply to followers, and preserve all of your social media accounts (not simply Fb) in a single dashboard, although? A social media administration platform like Hootsuite is your finest guess.
You can too attempt Fb’s Creator Studio. Creator Studio permits you to create and schedule posts, adverts and Tales throughout a number of platforms. It’s fairly just like Fb Enterprise Suite and has a number of overlapping options.
Enterprise Suite is primarily designed for small companies, particularly ones with lively advert accounts. Creator Studio, alternatively, is best fitted to content material creators considering monetization.
Learn this in-depth comparison of Facebook Business Suite and Facebook Creator Studio for extra.
Step 1: Entry your Fb Enterprise Suite
To entry your Fb Enterprise Suite, you merely must log in to the Fb account related to your enterprise Web page. In case you don’t have a enterprise Web page, you’ll want to create one. You’ll then be routinely redirected to Enterprise Suite if you go to business.facebook.com in your desktop.
Step 2: Entry your Fb Pages
Your Fb Pages will seem on the left-hand sidebar. Select which Web page you wish to handle from the drop-down menu.
You may simply toggle in between Pages to handle your completely different manufacturers. From right here, you may create a put up, reply to messages, schedule your posts, or take a look at your analytics.
Can’t discover the Fb Web page you want?
In case you can’t discover a Web page you’re on the lookout for, you’ll must get the Web page admin to present you entry to the Web page or enterprise asset group. Or alternatively, in the event you’re making an attempt to present somebody entry to your enterprise Web page, comply with these steps:
- Go to Business Settings.
- Click on Individuals, then Add.
- Enter their electronic mail tackle.
- Choose their position, both Worker entry or Admin entry. Present Superior Choices will allow you to select a Finance analyst or Finance editor.
- Click on Subsequent.
- Choose the asset and the duty entry you wish to assign the individual.
- Click on Invite.
Ought to you will have a number of Fb Pages for your enterprise?
If your enterprise has a number of audiences, it might be value having a number of pages. This manner, you may goal content material to particular viewers segments.
Take Buzzfeed, for instance. With over 90 Pages on Fb, Buzzfeed serves not solely completely different demographics like Buzzfeed Dad and mom but additionally completely different viewers needs, like Buzzfeed Information. They’ve divisions inside Pages, too — Tasty is Buzzfeed’s recipe Web page, and, as an off-shoot of that, in addition they have Tasty Vegetarian.
Your following won’t be giant sufficient to assist 90 completely different Pages. However, when you have content material that solely a few of your viewers needs to see, it may be value making a second Fb Web page to serve them.
Are a number of Pages not proper for your enterprise, however you continue to wish to assist the completely different communities that comply with your model? Then attempt creating separate Teams.
Whereas Tasty doesn’t have a Tasty Baking Web page, they do have a Tasty Bake Store Group. Baking content material is rolled into the Tasty Web page as a result of their followers love baking recipes, however The Tasty Bake Store acts as a baker’s neighborhood hub.
Supply: Buzzfeed Tasty on Facebook
Three lifesaving suggestions for managing a number of Fb pages
Now you may handle your a number of Fb Pages with out crying. However we predict that bar is fairly low, so we’ve pulled collectively three ways in which’ll make managing Pages bearable and even — dare we are saying — enjoyable!
1. Social media content material calendars are your new finest good friend
Oh, how we love a properly organized social media content material calendar! As a digital marketer, content material calendars are your new finest good friend.
A content material calendar has two huge advantages:
- It takes the guesswork out of your on daily basis. Sit down and spend someday targeted on planning your content material prematurely. You are able to do this bi-weekly or month-to-month (or at no matter cadence you favor). This manner, you don’t have to think about new content material on daily basis.
- It stops you from over-promoting sure content material pillars. If you put collectively a content material calendar, you will have a high-level view of the content material sort and frequency your Web page will probably be posting. In any case, social media is a dialog — generally, it’s important to put down the bullhorn.Although your preferrred content material combine is restricted to your model, the rule of thirds will help you get began:
- ⅓ of your content material promotes your enterprise
- ⅓ of your content material comes from sources associated to your trade
- ⅓ of your content material engages your followers (e.g., responding to feedback, liking their feedback)
For extra on this, take a look at our article on find out how to create a social media content calendar.
2. Automate every little thing you may!
You don’t have time to publish every put up individually or pull analytics each time you’ve obtained a debrief! And even in the event you do have the time, you need to spend it doing one thing else — like creating evergreen content material (see under). Hootsuite or one other social administration platform can do the be just right for you.
When you’ve obtained your content material calendar in place, the next move is to schedule your posts, so that they publish routinely. Work out the best time of day to post on Facebook, and plan accordingly.
To your studies, arrange Hootsuite Analytics to routinely pull your studies every month. Now, mud your shoulders off and go exterior! You’ve earned it.
3. A financial institution of evergreen content material is value its weight in gold
By no means run out of content material concepts once more.
Okay, that may be an over-promise. However there’s nothing worse than gazing a pc display along with your thoughts completely clean. Or frantically looking for a kind of social media holidays and questioning if Nationwide Hat Day is sensible to your consumer.
With a strong financial institution of evergreen content, you’ll by no means have to fret about scrambling to create a put up once more. Evergreen content material refers to subjects and content material you may share at any time of the yr. As an alternative of trending information, seasonal-specific content material, and holiday-specific posts, assume timeless .
In case you’re like Tasty, you may share recipes folks eat year-round.
Supply: Buzzfeed Tasty on Facebook
Brainstorm subjects in your trade which can be at all times well-liked, then create a financial institution of content material to make use of later. For extra on this, take a look at our article on how to repurpose content. It’ll present you find out how to take articles you’ve already printed and get essentially the most out of them on social media.
We hope this text taught you find out how to handle a number of Fb enterprise Pages with out crying.
Handle a number of Fb pages alongside your different social channels and save time utilizing Hootsuite. Schedule posts, share video, interact with followers, and measure the impression of your efforts. Attempt it free right this moment.
Take the guesswork out of when to put up on social media utilizing Hootsuite’s Finest Time to Publish characteristic.