Reddit Publishes 2022 Vacation Advertising and marketing Information to Help in Marketing campaign Planning


With the vacation season quick approaching, Reddit has published a new guide to assist advertisers make the most of Reddit adverts of their methods, which additionally gives some fascinating notes on how Redditors use the platform to analysis merchandise.

As defined by Reddit:

“90% of customers belief Reddit as a spot to find out about new merchandise and types. Through the holidays, folks come to the platform in droves for suggestions about which presents to purchase, recipes to make, and traditions to start out.”

The 9-page guide covers all the important thing parts of Reddit’s attain, together with product and model engagement:

The report additionally seems to be at what customers like about Reddit as a discovery platform:

Reddit Holiday Guide

Together with the highest product classes within the app:

Reddit Holiday Guide

There are additionally insights into key developments, and extra:

Reddit Holiday Guide

The information additionally consists of important advert suggestions, which additionally present some fascinating tips on learn how to use the platform as a analysis software.

Reddit Holiday Guide

Which might be Reddit’s key worth proposition – past direct promoting, Reddit additionally gives a wealth of perception into key developments, together with rising merchandise, with the remark sections additionally giving entry to invaluable notes on what customers are in search of in sure objects.

Reddit continues to develop its advert instruments, and has turn into a extra invaluable useful resource for connecting with engaged communities – although questions have additionally been raised in relation to the way it applies its ad policies to different subreddits.

Nonetheless, at 50m+ active users, in over 100k area of interest communities, there might be vital alternative there that will help you join with the correct audiences on your choices.

You may obtain Reddit’s 2022 Vacation Advertising and marketing Information here.



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