Reddit Launches New ‘Meet Your Maker’ Advertising and marketing Case Research Collection


Have you ever thought of Reddit on your advertising and marketing efforts?

You probably have, you’ve additionally seemingly thought of the how, with Reddit, in occasions previous a minimum of, not being the obvious promotional possibility for manufacturers, whereas its steadily increasing vary of advert choices additionally raises extra questions as to the very best method for every enterprise.

This may assist – at the moment, Reddit has introduced a new video series that can spotlight how numerous manufacturers have efficiently used the platform to spice up their model consciousness and gross sales.

The brand new sequence, titled ‘Meet Your Maker’, takes an interview-based method, offering direct perception from the advertising and marketing leaders at every model.

As defined by Reddit:

“Hosted on the Reddit for Enterprise microsite, and accompanied by downloadable expanded case research, Meet Your Maker provides entrepreneurs a glimpse into the technique and considering behind finest in school campaigns on Reddit. As an ongoing sequence, Meet Your Maker’s homepage shall be up to date often with new episodes and case research spotlighting how manufacturers are utilizing Reddit in progressive and inventive methods.”

Reddit 'Meet Your Maker'

It might be simply the factor it is advisable to get your head round Reddit advertisements, and the potential that they provide – and with over 50 million daily active users, in additional than 100,000 energetic, engaged communities, there’s undoubtedly potential for viewers analysis and connection, in a variety of the way.

Although it does appear that Reddit has taken a slight backwards step of late, when it comes to utilization.

On the finish of 2019, Reddit reported having 430 million monthly active users, which it altered in 2020, as a substitute reporting 52 million daily actives. There’s no definitive correlation between day by day and month-to-month utilization, so solely Reddit would know for certain, however that seemingly factors to a decline in customers – until solely round 12% of its month-to-month customers are logging in each day.

However much more not too long ago, on Reddit Press site, it’s now reporting 50 million customers.

Reddit usage stats

Might or not it’s that Reddit, like each different platform, has misplaced some floor to TikTok?

That will make sense. Reddit is a key supply of memes and tendencies, which can be now TikTok’s bread and butter, and possibly that signifies that a number of much less individuals at the moment are logging onto Reddit every day in consequence.

Both approach, scale isn’t probably the most related viewers stat for many manufacturers, and in case you’re seeking to get your promotions in entrance of a extremely engaged, viewers, there might be worth in subreddit focusing on – and these new case research notes may present the ideas it is advisable to benefit from your efforts.

You’ll be able to take a look at Reddit’s ‘Meet Your Maker’ sequence here, which shall be often up to date with new episodes as they change into out there.



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