Ought to My Enterprise Be on TikTok? Your Burning Questions Answered

There’s one query we get requested ALL the time: Ought to my enterprise be on TikTok?

The brief reply to this query is “sure.” This weblog publish wouldn’t be very useful if we left it at that although, wouldn’t it?

Learn on for a extra nuanced reply, the place we offer you a framework for evaluating whether or not TikTok is best for you and supply examples of organizations—from the monetary providers trade to native authorities—who’ve discovered devoted audiences on this distinctive platform.

Inquiries to ask your self earlier than becoming a member of TikTok

You’re most likely already managing a number of social media platforms on your model. New ones crop up on a regular basis, so what’s so particular about TikTok? Rather a lot really, however we’ll get to that later.

First up, check out the questions we put collectively that will help you consider TikTok and determine whether or not it’s best to give it a strive or give it a cross.

1. Is my viewers on the platform?

Do your analysis by signing up for a private TikTok account and lurking round to see who’s utilizing the platform and the way.

Take note of who’s lively in your trade or verticals and verify to see in case your rivals are there. Simply because they’re doesn’t imply try to be, in fact, however it might be an indication that it’s value testing.

You may as well discover a ton of knowledge about TikTok customers in Hootsuite’s Digital Report series.

2. Can I present worth to my viewers on TikTok?

When you’ve decided your viewers is on the platform, that you must work out should you may give them one thing they need or want.

TikTok isn’t like different platforms—you received’t succeed by being overtly sales-forward or corporate-sounding. Take into consideration the content material that works finest on TikTok, then take into account whether or not it’s one thing you and your staff can ship.

3. Is the time and useful resource funding value it?

It doesn’t matter what you’re posting or who’s answerable for posting it, there’s a price by way of time, cash, and different sources.

Whereas TikTok customers favor genuine, low-production content material, there’s nonetheless an funding concerned in executing intelligent and fascinating movies.

Contemplate what sources you’d want to take a position on this new channel and in case you have the expertise in-house to dedicate to it.

4. Can I do issues on TikTok that I can’t do on my current channels?

TikTok supplies a chance to do one thing new that would delight your viewers. It has popularized short-form vertical movies with a really completely different tone than different platforms.

Is there a chance so that you can do one thing completely different together with your model voice or type? Undoubtedly. But additionally ask your self if one thing new could be helpful for your enterprise.

5. Does TikTok and the alternatives it supplies align with my social media objectives?

Your objectives are the center of your social media technique and your social community selections must be in service of them.

You’ll have heard that TikTok is superb for its natural attain. However that’s not all. It’s additionally a fantastic channel to help the consideration stage of the client journey, drive conversions, and construct buyer loyalty. Be taught extra in a blog post in regards to the TikTok alternative—we’ve laid all of it out for you there.

Do TikTok’s best strengths line up with what you’re attempting to realize together with your social media technique?

The TikTok alternative

For social entrepreneurs, TikTok is turning into more and more exhausting to disregard. It was the most downloaded app of 2021 with 656 million downloads (over 100 million greater than its closest rival, Instagram), bringing the overall to over 2 billion downloads globally.

Opposite to widespread perception, TikTok is not only for Gen Z, which means entrepreneurs can attain different age teams on this platform. Living proof: American TikTok customers aged 35 to 54 have more than tripled 12 months over 12 months.

Another common misconception is that brands don’t belong on TikTok. There’s a huge opportunity for brands and organizations of all shapes and sizes on TikTok. With the launch of in-app shopping, it’s become even more essential to brands looking to connect directly with customers—70% of TikTokers say they’ve found new merchandise and types on the platform that match their existence and nearly half of TikTok users say they purchased one thing they noticed within the app.

TikTok isn’t only for shopper manufacturers, both: 13.9% of B2B decision makers who use social for work analysis say that TikTok influences their buy choices. Whereas it might not be the obvious platform for direct B2B gross sales conversions, TikTok supplies a fantastic house to construct model belief and loyalty:

graphic of white and hot pink text on a black background reading "There's a home for every type of business on TikTok"

Surprising organizations which are smashing it on TikTok

To exhibit that manufacturers and organizations of all types can discover a dwelling on TikTok, we’ve compiled a listing of TikTok accounts making waves in seemingly sudden locations.

Native authorities

Native government-run organizations like libraries, faculties, fireplace departments, parks, and transit suppliers might doubt that TikTok is a platform the place they’ll have an effect, however there are a lot of examples of native authorities organizations doing simply that.

Fowlerville District Library, positioned in Livingston County, Michigan, joined TikTok in Could 2021 and has constructed a strong following of 96.6K. That is notable for the reason that village has a inhabitants of solely 2,886 individuals!

The library’s account options movies of its affable workers reviewing books, having enjoyable with TikTok developments, and selling inclusion and social justice by their love of books.

@fowlervillelibrary Reply to @ktempestbradford Right here’s a listing of queer books with BIPOC characters! 😁 #library #librarytiktok #booktok #lgbt ♬ Life Goes On – Oliver Tree

Sioux Falls Fire Rescue positioned in South Dakota joined TikTok in February 2020 and has gained an unbelievable following of 178.7K with its humorous, genuine movies that function its workers, mascots, and trending audio tracks.

This video alone had 3.4 million views and over 8,000 feedback.

@siouxfallsfirerescueReposting this video however it didn’t get the hype it deserved🤷🏽‍♀️♬ original sound – Sioux Falls Fire Rescue

Monetary providers

TikTok movies utilizing the #Finance hashtag have 6.6 billion views so there’s a large viewers for monetary providers on the platform.

Revolut, the digital financial institution that has taken the UK and Europe by storm, has over 6,000 TikTok followers. It responds rapidly to TikTok developments and will get tons of engagement. A few of its movies have gained thousands and thousands of views—the one below was watched 3.9 million occasions!

@revolutapp My cash don’t jiggle jiggle, it folds. 💶 #Revolut #FYP #mymoneydontjiggle #jigglejiggle ♬ Jiggle Jiggle – Duke & Jones & Louis Theroux

However it’s not simply digital banks and fintech firms that discover success on TikTok. Conventional banks are additionally connecting with completely different audiences by a variety of various methods.

The Royal Bank of Scotland companions with TikTok influencers to create user-generated content material (UGC) on a variety of money-related matters together with money-saving ideas for college students, recommendation for getting your first dwelling, and methods to keep away from monetary scams.

The financial institution’s content material technique performs very well, with some movies gaining over 2 million views.

@royal_bank On The Cash | Saving up for a deposit. #onthemoney #firsthome ♬ original sound – Royal Bank of Scotland

Insurance coverage

State Farm supplies all of the proof you want that insurance coverage manufacturers belong on TikTok. The model revived a beloved character—Jake from State Farm—from a well-known 2011 TV advertisement and constructed a house for him on TikTok.

Jake is fast to leap on all the newest TikTok developments and is constant in referring again to the unique advert that made him well-known. (e.g., his response when requested what he was carrying, “Uh, khakis”?)

The reimagined character’s 424.5K TikTok followers and unbelievable engagement stats exhibit how even manufacturers from conservative industries like insurance coverage can discover large success on the platform.

@jakefromstatefarm With the title Jake from State Farm, I gotta be the primary character ☺️ Plead your case within the feedback @Boban Marjanovic @TheTraeYoung @Karl-Anthony Cities #NBA #NBAEdits ♬ original sound – Jake from State Farm


Intuit Quickbooks joined TikTok in November 2021 and has already earned 21.8K followers by its intelligent technique that includes content material from the small enterprise house owners who depend on Quickbooks to run their firms.

@quickbooks Operating a small enterprise IRL isn’t all iced lattes and lip balm, however the exhausting work pays off. 💪@gabrielfeitosagrooming #newbiznoproblem #smallbusinessowner ♬ original sound – QuickBooks


Sure, even dentists belong on TikTok. The Singing Dentist brings unbelievable humor to his subject and has gained 217.9K followers in consequence.

Together with his dental puns, humorous songs, and dance strikes, the Singing Dentist’s movies repeatedly go viral and produce smiles to tons of of 1000’s of individuals on TikTok.

@dentistsinging Some Dental Dance strikes for you,,, you’re welcome!! #dance #dental #foryou #fyp ♬ Believe Me – Navos

Learn how to get began on TikTok

Hopefully we’ve satisfied you of the worth TikTok can carry to your enterprise’s social media technique. Regardless should you’re the most well liked new retail model or an area library in a small city, yow will discover a house on TikTok.

Right here’s how one can get began:

1. Obtain the app and snag your deal with

In the event you haven’t already, obtain the TikTok app and safe your model’s deal with. Get ideas from our TikTok for business blog about including extra data to your profile and accessing metrics and viewers insights.

2. Write your bio

Write a intelligent bio (try your friends’ bios for inspiration) and add a hyperlink to your web site. Make sure you add a UTM to your link if you wish to monitor the visitors TikTok’s sending your means.

3. Get tips about TikTok etiquette

For assist understanding the right way to navigate TikTok’s difficult-to-define components, get your arms on Hootsuite’s TikTok Culture Guide. Studying it’s like sitting subsequent to a good friend who’ll clarify all the things in plain language. We promise it’ll carry you on top of things very quickly.

4. Watch, pay attention, be taught

Comply with your pursuits on the platform and watch some content material out of your rivals, adjoining trade gamers, and creators to see what they publish and the way they have interaction with their audiences.

5. Touch upon different manufacturers’ movies

The feedback part of TikTok movies is a superb place to learn to communicate TikTok. Once we launched our model on the platform, we found that proactively commenting on different manufacturers’ posts introduced tons of visitors to our account. Be taught how Hootsuite grew our following to 11.5k in 10 months.

6. Strive making a fast video

Consider a humorous sketch about your trade, strive a dance transfer, or share a life hack. The movies don’t must be high-quality—65% of TikTok customers agree that professional-looking movies from manufacturers really feel misplaced or odd on TikTok (Advertising and marketing Science World Group and Self-expression Examine 2021).

You’ll see from the examples above that the content material works higher if it’s genuine. Take a look at tips and tricks on our weblog to get began.

7. Join it to your favourite social media administration platform (Hootsuite, in fact!)

That’s proper: TikTok is now on Hootsuite! Get connected and manage TikTok alongside all of your different social media content material.

Schedule your TikToks, get advisable publish occasions, have interaction together with your followers, and measure your outcomes—all from one central dashboard.

Try Hootsuite’s TikTok Tools Free

Develop on TikTok sooner with Hootsuite

Schedule posts, be taught from analytics, and reply to feedback multi functional place.

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