New Report Highlights TikTok’s Rising Worth as a Promotional Choice for SMBs


Fb stays the principle social media platform of focus for SMB promotions, however TikTok is on the rise, as extra companies look to the short-form video app to increase their alternatives.

That’s in line with a new study by SMB assist service Hello Alice, which surveyed over 7,000 small enterprise homeowners to glean extra perception into how they’re approaching their advertising and marketing in 2022.

You possibly can learn Hey Alice’s full examine here, however on this put up, we’ll check out a number of the highlights.

First off, as famous, the survey checked out which social platforms companies are utilizing for advertising and marketing and outreach proper now, which appears to be like just about as you’d count on.

Fb and Instagram stay the important thing platforms, with TikTok and Snapchat decrease down the record. Twitter isn’t listed, but it surely appears to be like like Twitter wasn’t talked about within the survey query, so it’s solely relative to the 5 platforms displayed.

The examine additionally checked out how SMBs are gaining traction in every app, with Instagram popping out on high as the best choice for natural promotion.

Hello Alice SMB report

Particular person outcomes will fluctuate, however the attain and engagement potential of IG nonetheless provides a number of worth, even when it has gotten extra cluttered of late.

However TikTok is clearly on the rise, and in one other factor, respondents indicated that TikTok is definitely one of the best app for inventive expression and storytelling.

Hello Alice SMB report

Phrase can be getting round, with extra SMBs now contemplating TikTok, based mostly on different model experiences.

Hello Alice SMB report

Certainly, amongst these which were utilizing TikTok for advertising and marketing, 58% indicated that the platform has positively affected their companies, whereas 78% plan to extend their TikTok advertising and marketing funding. 

TikTok can be driving new inventive makes use of of social media, which is one other key consideration.

Hello Alice SMB report

There are some fascinating notes right here – nothing overly stunning, however it’s fascinating to see how TikTok is altering advertising and marketing approaches, not simply as a rising, common platform, but in addition by way of creativity, and altering the way in which manufacturers think about their efforts.

And with projections that the app will surpass 1.5 billion users this year, and user behaviors changing on account of TikTok engagement, all manufacturers ought to, at least, be contemplating short-form content material, and the way TikTok might assist them join with their goal market.

You possibly can learn Hey Alice’s full SMB digital advertising and marketing report here.



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