Model Pitch Information for Creators: Deck and Electronic mail Templates

In the event you’re an influencer, there are a variety of alternative ways you need to use your affect. Convincing people who Crocs are cool again, for example. One of many extra interesting methods to wield your energy, IMO? Making some dang cash via model partnerships by leveraging a very nice model pitch deck.

Let’s again up, although. In the event you’re new to the influencer sport, you is likely to be questioning: “How precisely do you get these model partnerships?” or “Can I please have one?

Positive you possibly can! All you need to do… is ask.

As a result of an engaged audience and a great grid are solely going to get you to date. The true key to touchdown the collab of your goals is to good the artwork of the model pitch.

Whereas influencers with bigger profiles are sometimes approached by corporations trying to companion up, partnerships occur the opposite manner ‘spherical, too, with influencers reaching out to manufacturers to pitch their companies.

The excellent news is, you don’t must have a six-digit following as a way to land a juicy collab. Micro influencers (accounts with between 10,000 and 50,000 followers) and nano influencers (between 5,000 and 10,000 followers) sometimes have extremely high engagement, which is usually what manufacturers are in search of.

And fortunate for you, we’ve obtained a brief playbook that can enable you to learn to pitch manufacturers as an influencer and a template that can assist you safe a candy, candy influencer marketing partnership of your personal.

We’ll educate you how you can pitch a model collaboration so you may make some chilly arduous money (or, at very least, earn your self a pair of free Crocs).

What is a brand pitch deck or email?

A brand pitch is a presentation or email intended to convince a brand to work with you.

More specifically: it means that you (an influencer) are reaching out to a company to ask if they would be interested in partnering on a social media campaign in exchange for either money or product.

Whether you’re making your ask in a well-written email or in a beautifully designed pitch presentation (more on both of those later!), you should clearly explain what you can offer and why you’re the right influencer for the job.

Think of brands as potential investors. They want to see a return on their investment in you, so present them with a business plan (aka your pitch) that shows how you can help them achieve their goals. It’s not exactly a job interview, but it’s not not one either, you know?

Too often, pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. If you’ve sent lots of pitches and haven’t seen results, it’s time to change your approach.

Your pitch should include:

  • A brief intro to who you are
  • Analytics and stats from your account
  • Details on any other experience you’ve had with brand partnerships in the past

Importantly, it should be short and sweet. Keep it simple and direct — save the flowery language for slam poetry night.

Yet one more key factor: attempt to discover the corporate’s most acceptable individual to handle your pitch to. Reaching the advertising specialist or the top of partnerships goes to be extra useful than throwing it into the imprecise “to whom it might concern” pile.

How you can pitch manufacturers as a micro influencer (or any kind of creator)

It doesn’t actually matter what you’re doing on social: the best way you attain out to manufacturers (as a micro influencer or a macro one) for partnership alternatives will comply with just about the identical construction. Whether or not you’re a vegan-junk-food influencer or a “funny dog groomer,” right here’s how your model ambassador pitch ought to break down.

1. Begin with a powerful topic line

A current Adobe survey discovered that 75% of all emails by no means get learn. (A separate research is required to seek out out what proportion of these unread emails are forwards out of your aunt.)

The purpose: Getting somebody’s consideration and convincing them to truly open and skim your e-mail is an accomplishment in and of itself. Your topic line is your first impression and your likelihood to pique the reader’s curiosity. Don’t rush it!

Your topic line ought to:

  • Be clear and concise
  • State the profit to the model
  • Be customized (no copying and pasting!)
  • Create a way of urgency

Principally, each single phrase of this pitch must be thoughtfully composed — from topic line to sign-off. Take your time and get it proper.

2. Showcase your social profile

Introduce your self (maintain it transient!) and direct their consideration to your profile to allow them to see what you do firsthand.

You’re reaching out to this model since you assume your social presence will do them some good — so ensure you’re sharing a hyperlink to your account proper off the bat.

the tiktokdealxo's account homepage

It’s the quickest solution to introduce your self and showcase your private model. In spite of everything, when you’re positioning your self as a social influencer, your account ought to align with all the pieces else that you simply’re saying in your pitch.

3. Share stats that show you’re the true deal

There are many horror tales on the market of manufacturers which were burned by influencers with fake followers. In the event you can’t present that you simply’re credible, no person will need to work with you. So current your personal proof of legitimacy earlier than they will blink twice.

To indicate you’re an actual influencer with actual, lively followers, it’s a good suggestion to incorporate these stats in your media package:

  • Engagement rate: The very best influencers aren’t at all times those with the largest followings; they’re those with probably the most engagement. Present that you’ve got a loyal, sustained following that enjoys your content material by sharing information round your likes, feedback, and shares.
  • Month-to-month views: Sharing common month-to-month views exhibits that you’ve got constant curiosity out of your followers. Are you able to additionally present year-over-year development? All the higher.
  • Follower growth: In the event you can present sturdy, constant follower development throughout the final yr, you’ll have the ability to provide a data-based prediction of the potential future attain of your content material. Manufacturers search for regular development—you’ll elevate eyebrows if there’s an enormous follower spike for no motive or in case your engagement/follower ratio is off.
  • Conversion charges: Manufacturers like to see metrics like conversion charges: it exhibits you can encourage motion. In the event you use the URL feature on your Instagram Stories or operate an Instagram Shop, make sure to embody conversion charges.

Pull brand pitch deck metrics from the Hootsuite Analytics dashboard

4. Contact on ‘the three Rs’ of affect

Simply sending a be aware that claims, “soooo a partnership? how ‘bout it?” will not be going to chop the mustard within the hyper-competitive influencer financial system. You should promote your self as the right collaborator by relating the three Rs: relevance, attain, and resonance.

Following this construction is a good way to just be sure you embody all of the essential biz particulars {that a} model is in search of.

  • Relevance: You’re sharing content material that’s related to the model you’re pitching, and your viewers demographics match their goal market. Positive, you’re going to construct model consciousness utilizing your 1000’s of followers — however are these followers going to have an interest within the particular model you’re pitching? That is additionally an opportunity to focus on what you like or admire a couple of model or product and description how your values align with theirs.
  • Attain: In the event you already haven’t made it crystal clear while you shared your analytics, define simply how many individuals you estimate you would attain. Base this quantity in actuality — over-promising and under-delivering will not be the best way to make mates on this enterprise.
  • Resonance: Clarify the way you count on your content material will resonate with the model’s desired viewers. What degree of engagement do you count on to get out of your partnership undertaking? Once more, base this prediction in actuality and keep away from wild hypothesis or agency guarantees. Guaranteeing 5,000 feedback and solely seeing 5 trickle in is a recipe for a nervous breakdown.

Use Hootsuite Analytics to build out your brand pitch deck

5. Share examples of any previous partnerships

Show you can ship on the products — and that you’ve got with previous companions.

It’s similar to making use of for a job: you fill your resume with related gigs to point out what you’re doing. (E.g., when you’re making use of for that huge cryptozoology gig, you’d higher point out your internship at Bigfoot Camp!)

Plus, sharing earlier model partnerships exhibits you’re skilled and proves that different manufacturers have trusted you previously.

In the event you’ve by no means labored with a model earlier than, is there some other related expertise you may have the ability to share? Possibly you helped a pal promote their music pageant with a submit or endorsed a glow-in-the-dark toothbrush in a submit that went gangbusters. Brag about it!

Format your partnership mentions like this:

  • Identify the model or product (or simply the trade when you don’t have permission)
  • Give a one-liner on the way you labored with them
  • Share success metrics, income accrued, or different outcomes

6. Define specifics on the way you need to work collectively

You don’t need to pitch a full-on marketing campaign at this level, however a model pitch ought to embody no less than a sentence or two outlining the way you’d wish to work collectively.

Present them that there’s a motive you’re reaching out and that you simply’ve achieved your homework.

For instance, if this cat meals model does an annual St. Patrick’s Day marketing campaign, and you’ll attain one among their goal demographics (cats that look good in inexperienced), then say that. It’s best to body your concept in a manner that clearly states the profit to the model.

example of a brand pitch deck: cat email st patrick's day campaign

This can be a good place to drop in a real praise about why you need to work collectively. (In addition to that candy, candy money, after all.)

7. Log out with subsequent steps

Right here it comes! The grand finale of your e-mail, the place you wrap up and share your pitch’s call-to-action: what are you hoping to get your reader to do subsequent?

Whether or not you’re cold-emailing otherwise you’ve been launched via another person, it’s best to intention to arrange a name or in-person meet-up. Be particular (however transient) about what you’d like to perform in that assembly.

Some influencers like to include compensation and rates proper within the pitch e-mail, nevertheless it’s OK to save lots of the pricing dialogue for when extra concerning the model’s targets and desires.

That’s it! Electronic mail over! You’ve achieved all you possibly can to point out that you simply’re a business-minded, results-driven influencer and elevated your odds of getting a response.

Resist the temptation to connect an animated gif or decide a “enjoyable font.” Simply give it an intensive proofread (perhaps even ask a pal to present it a once-over for good measure), cross your fingers, and hit that ship button.

Model pitch e-mail template

Discovering the appropriate phrases may be irritating — even for skilled content material creators. That’s why we made this template to get you began. It’s like Mad Libs however, , enterprise.

SUBJECT: Partnership Pitch: [influencer name] & [brand name] on [social network name]

Expensive [insert name of PR or social media manager contact],

My title is [insert name], and I’m [describe yourself in 5 words or less]. [Describe what you do in 2 sentences or less].

Previously [insert number of years], I’ve grown my following on [insert social network with link to your profile] to [insert number of followers]. My common engagement price is [insert %].

I’m reaching out as a result of I’m planning content material for [insert time period]. Particularly, [describe content in more detail].

Would [insert brand] be all in favour of partnering with me to create this content material? My viewers is very all in favour of [describe specific products or something about the brand that your followers connect to] and would like to learn the way [brand] can enhance their [insert benefit, e.g., wardrobe, shopping habits, bike safety, workout routine, etc.].

As effectively, your values of [specify] align with my very own. I’ve admired [brand] and [insert genuine compliment].

I’ve labored with [insert industry] manufacturers previously on comparable sorts of content material. Listed here are some examples with accompanying outcomes:

[Brand 1]

  • [Insert links to campaign content]
  • [Insert positive results]

[Brand 2, if available]

  • [Insert links to campaign content]
  • [Insert positive results]

In the event you’re open to working collectively, I’d like to arrange a time to speak additional over the cellphone [or in person, if you’re located in the same location].

Till then, thanks on your time, and have a fantastic day!

[influencer name]

Model pitch deck template

Typically, phrases simply don’t reduce it. A model partnership pitch deck — a multi-page, superbly designed PDF that covers all the identical factors that we mentioned above — is a visible solution to bundle your case.

When must you use a model pitch deck? In the event you’re reaching somebody who won’t be the ultimate determination maker, a deck could be a instrument on your contact to make use of in their pitch for your pitch. (Pitches on pitches on pitches!)

Your pitch deck’s branding may also make you look extra skilled or business-like, so when you’re reaching out to an enormous fancy group or luxurious model, a pitch deck is likely to be the best way to go.

Some key issues to remember while you’re designing your model pitch deck:

  • Preserve it brief. A model pitch deck must be now not than 10-15 pages. The reader ought to have the ability to get the gist of your pitch with out getting slowed down in time-consuming particulars. (Docusend experiences that readers spend a median of simply 2 minutes and 45 seconds studying a pitch deck!)
  • Preserve it snappy. Textual content must be brief and to the purpose — select bullet factors over paragraphs, infographics and chunky numbers over detailed graphs or charts.
  • Preserve it on-brand. Align the graphic design together with your visible id. In case your Instagram account is all a couple of dreamy pastel way of life, your deck must be designed with the identical palette and vibe.

We’ve created a template so that you can use on your model pitch deck (yeah, we’re sweethearts, cope with it!) — simply click on the hyperlink beneath to snag your personal copy:

If you’d rather start from scratch, here’s a suggested outline to guide you:

Page 1: Title
A captivating image and title like [Your Name] x [Brand Name]

Page 2: About You

Bullet-point intro to you and your accounts, with your most impressive stats included. A screenshot of your social profile here might be a nice touch!

Page 3-4: Analytics

Share your most impressive numbers: follower count and growth rate, engagement rate, monthly visits, conversion rate, etc.

Page 5: About Your Audience

Bullet-point intro to your audience: share relevant demographic details.

Page 6: Why This Partnership?

A bullet-point explanation of how and why you think this would be a valuable collaboration.

Page 7-8: Past Collaborations

A quick summary of 2-3 similar partnerships you’ve done in the past, ideally with some photos or screenshots. Be as specific as you can about the KPIs and metrics!

Page 9: Rates and/or Next Steps

Any details about how to move forward with next steps, including rates if you wish to share at this stage.

It’s scary to place your self on the market, however we consider in you! And if you wish to degree up your social sport whilst you wait to listen to again out of your future model companions, we’ve obtained loads of assets and weblog posts to assist. Take a look at our information to editing Instagram photos like a pro, clean up your content plan, or discover how a scheduling tool can help you post at the best time and optimize your attain.

Influencer advertising is less complicated with Hootsuite. Schedule posts, have interaction together with your followers, and measure the success of your efforts. Strive it free right this moment. 

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