LinkedIn Launches New Content material Advertising and marketing Growth Course


Seeking to up your content material expertise for digital advertising and marketing?

This may increasingly assist – LinkedIn has launched a brand new LinkedIn Advertising and marketing Labs certification course on “Content and Creative Design”, which is now accessible free of charge to all LinkedIn customers.

As you’ll be able to see right here, the course is made up of three items, with a particular deal with LinkedIn’s instruments, in an effort to assist customers study extra about content material and advertising and marketing fundamentals, and develop their expertise.

As defined by LinkedIn:

“This new certification is essential as a result of it comes at a time after we see an industry-wide curiosity within the matter of content material technique and artistic design. Actually, as HubSpot’s State of Advertising and marketing 2022 Report discovered, content material is continuous its sharp rise in significance even in comparison with final yr, with 66% of entrepreneurs anticipating to allocate extra of their budgets towards it in 2022 and 47% of B2B patrons viewing three to 5 items of content material earlier than participating with a gross sales rep.”

Certainly, the capability to write down participating, engaging content material is essential to maximizing your alternatives in digital advertising and marketing, and on LinkedIn particularly – and if you’re searching for methods to spice up your expertise, it could possibly be value having a look at this new LinkedIn course.

The total certification takes a few hours to finish, relying in your stage of information. And whenever you finally do full the total course and examination, you’ll get a digital certificates that you could add to your LinkedIn profile, or print out in case you select.

LinkedIn content certificate

It’s clearly LinkedIn-centric, and it doesn’t cowl each side of content material planning and growth. But it surely’s a stable overview of the important thing fundamentals, which might enable you to get your strategy heading in the right direction – particularly in case you’re simply beginning out and searching for some grounding.

And it’s free, so the worth is true. When you have a while accessible, it could be value a glance.

LinkedIn’s Advertising and marketing Labs programs can be found to all LinkedIn customers, in 5 totally different languages: English, German, Spanish, French, and Portuguese. You possibly can study extra concerning the programs here.



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