How you can Write a Good Twitter Bio: Ideas, Concepts, and Examples
The most effective Twitter bios have one factor in frequent: They’re authentic. That being stated, writing a inventive Twitter bio is less complicated stated than executed.
Twitter bios are the place your model will get to introduce itself, supply an elevator pitch, and set the temper—all in 160 characters or much less.
Some manufacturers can do that with a single emoji. Others push it to the character restrict. However the worst appear to be all the remaining.
Having a superb Twitter bio issues. The phrases (or emojis) you select, and the order you set them in, communicates volumes about your model. Simply ask Hillary Clinton who made headlines for beginning hers with the phrase “wife.” She’s since switched it up a little.
To be sure you use the perfect phrases in the perfect order, we’ve rounded up ideas, methods, and examples, to fill you with sufficient Twitter bio concepts to encourage your individual.
Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.
How to write a good Twitter bio
Follow these tips to write clever and creative Twitter bios for yourself and for your brand.
Say hello to prospective followers by telling them what you do. You may choose to add a brief description of your products or services, share important qualities about your brand, or tell people what to expect when they follow you.
Take your space
With a maximum of 160 characters, Twitter bios are brief. So, take all the space you need to convey essential information. Plus, a recent study discovered extra characters in your bio equals extra followers.
Depart disclaimers to the tip
In the event you should embrace legalese or disclaimers like “Retweets ≠ endorsements,” don’t begin with them. Use a catchy phrase, humour, and even an emoji to reel individuals in: hook, line, and follower.
Present some persona
Be humorous, be critical, be variety. No matter your model persona is, make sure you present it in your Twitter bio. Give individuals a style of the flavour of your content material.
Embody the proper key phrases
Twitter bios are searchable. In different phrases, Twitter bios are listed by search engines like google and yahoo akin to Google and Bing. So put your SEO skills to work and optimize by together with related key phrases.
Toot your horn, tactfully
Twitter bios are an area for mastering the standard brag. Awards, rankings, or recognition can act as necessary social proof, particularly when you’re model isn’t well-known. Simply don’t overdo it. Take it from “award-winning & -losing freelance journalist” Lauren Duca, who humble flexes among the many greatest.
Name followers to motion
Need followers to tweet with a sure hashtag, go to a selected web site, or join a specific e-newsletter? Then make sure you embrace a call-to-action in your Twitter bio.
Hyperlink different accounts
In case your model has a number of Twitter accounts, it could be worthwhile to incorporate one thing like a listing in order that they know the place to seek out them. That could be very true if customer support is a core pillar of your model’s presence on Twitter. However this technique can be helpful for firms who run accounts in multiple languages.
Throw in an emoji
How does the saying go? An emoji is price a thousand phrases? Okay, not precisely. However emojis can assist convey extra throughout the bio’s restricted character house. They usually can add a splash of color and character to your bio.
A recent study discovered that on the subject of Twitter bios, the variety of followers decreases because the variety of hashtags enhance. Hashtagging key phrases tends to look spammy, so persist with a model or marketing campaign hashtag. Bonus factors if you need to use it in a sentence. Honey, look how seamlessly the Fab Five does it: “#QueerEye is again & wanting higher than ever.” Are you able to imagine?
When all else fails, there’s all the time the Twitter Bio Generator. Whereas it’s all the time higher that you just write your bio, this bot could assist get began with contemporary concepts.
30 Twitter bio concepts to encourage your individual
Humorous Twitter bios are inclined to curry probably the most favor, however these model accounts get inventive in additional methods than one.
Take these Twitter bio concepts and run with them.
This London-based juice maker doesn’t skip the introductions. In lower than 15 phrases, the model presents greeting, explains what they do, and shares that they provide again. Whereas brief and to the purpose, this Twitter bio speaks volumes.
With a plant emoji to strengthen its plant-based ethos, a breakdown of product elements, and a real-talk description of who makes it for who, Honey Pot leaves few questions unanswered. Additionally notice the refined humble brag.
3. Red Lobster
With no use for introductions, the header picture says all of it. Purple Lobster is ready to maintain its Twitter bio brief and candy. Some contemporary wordplay permits the meals chain to let you know what to anticipate from their meals and Twitter content material unexpectedly. And the hashtag squared away on the finish of the copy seals the deal.
Calm hooks individuals into their Zen vibe with its calming “Take a deep breath” reminder. A descriptive introduction, aided by some #1 swagger, deftly delivers the small print followers could have to know. And the bio doubles down with two emojis that assist set a constructive and relaxed tone.
Android’s Twitter bio succinctly tells guests what to anticipate, and who to count on it from. It’s might be useful to let followers know who the tweets are coming from, particularly while you’re backed by a model as huge as Google.
Merriam-Webster’s Twitter bio is one other good instance of share an summary of themes and introduce the individuals behind the tweets. Logophiles who select to observe the account know what’s on the docket, and that its being served by a workforce of specialists.
To not toot our personal horn, however Hootsuite’s Twitter bio checks a variety of containers. An informative introduction, good key phrase density, refined social proof, a call-to-action, and a hyperlink to the help account are neatly packed into 152 characters.
Professional tip: In the event you plan to incorporate a hyperlink in your bio, be certain that to avoid wasting house with a URL shortener.
RuPaul’s Drag Race presents a grasp class on Twitter bios, with a greeting, preening, deal with linkage, and hashtag all within the first sentence. The second sentence, “All people say love!” ties in one of many present’s catchphrases whereas additionally setting tone and casual neighborhood pointers.
Slightly double-entendre goes a good distance on Twitter. On this case, JetBlue hooks individuals in with a pleasant greeting. Airways are recognized to take warmth on Twitter, and JetBlue anticipates this by directing tweeters to name or e-mail. The airline presents additional help by placing their assist line quantity within the tackle subject.
10. Frank’s Red Hot
This sizzling sauce account heats issues up with a spicy grawlix and a touch of humour. The decision to motion let’s followers know each what to do, and what they’ll see: Frank’s Purple Sizzling being placed on all the things.
Etsy’s artful and artistic Twitter bio is informative, inclusive, and useful. To maintain issues tidy, Etsy makes use of an on-brand hyperlink shrinker to direct individuals to an inventory of its different accounts referred to as Etsy Elsewhere. The primary Etsy account, on the otherhand, is situated In all places.
12. Twitter Fashion
Twitter accounts want little introduction, however its fashion-focused account makes a reasonably grand entrance with a meme straight off the runway. This Twitter bio is aware of work it.
Postmates stands out as the Postest with the Mostest on the subject of Twitter bios. If one among your clients places it higher than you ever might, why not give them a shout out? In doing so, Postmates turns a testimonial right into a bio line, and exhibits its followers that it listens.
14. Tim Cook
Apple’s CEO Tim Prepare dinner had a bit of enjoyable along with his Twitter show title after Donald Trump mistakenly referred to as him Tim Apple. Prepare dinner reminds us that Twitter names generally is a house to play, too. On this occasion, Prepare dinner earned social cred and scored further kudos for utilizing a brand that solely renders on Apple gadgets.
Places could not technically be part of a bio, however they can be utilized to assist inform a model story. Popsicle presents a tongue-in-cheek play on location. If place is core to your model id, positively embrace it. Or you probably have a single storefront, add the tackle so individuals know the place to seek out you IRL.
16. Hot Pockets
As a result of generally the emojis say all of it.
And generally just one emoji says all of it.
18. The Toronto Zoo
We stan cute content material disclaimers.
When you have got the model recognition Nike does, you solely want three phrases. A model slogan, call-to-action, and daring stance, in a single fell swoop.
Solely @Buzzfeed can pull of this feat of Web inception.
21. Shaw Fire Log
Shaw Fireplace Log’s bio sparks pleasure, one smoking pun at a time.
22. NHL GIFs
NHL GIFs, simply utilizing the Twitter bio house to inform it like it’s.
Nothing fishy right here. Just a few under-the-sea humour from Toronto’s big aquarium.
Lol, YouTube. We see what you probably did there. This one’s virtually pretty much as good as a former YouTube bio, which learn: “lol watch this.”
No dekes in NBA’s Twitter bio. Simply straight-up hyperlinks to NBA’s full Twitter roster.
You inform us, Twitter. Okay, we’ll let you know.
Even you may admire MoonPie’s cheeky Twitter bio.
28. Parks and Rec
An A+ Twitter bio from everybody’s favorite dysfunctional division. Their, they’re, grammar sticklers.
29. Old Spice
Come for the coupons, keep for the lazers.
As a result of haters gonna hate, and gloaters gonna gloat.
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