How To Run a Nice Twitter Contest [Ideas + Examples]


Twitter contests and giveaways are a enjoyable and straightforward solution to drive engagement. They’re fast to arrange, easy to run, and can assist you collect helpful details about your viewers.

Better of all, working a Twitter contest doesn’t must be difficult or time-consuming. In reality, the less complicated, the higher!

Preserve studying for a straightforward information to working contests on Twitter, together with 9 nice contest concepts to jumpstart your subsequent promotion.

Why run a Twitter contest?

You can use Twitter contests or giveaways to achieve a variety of different goals. Before you get started, think about what you want to accomplish with your contest.

For example, your goals could include the following:

Growing your follower base

Twitter giveaways can help boost your follower count. If your goal is to grow your audience, include a “tag a friend” or “retweet” component in your contest. Before launching, decide how many new followers you’re hoping to gain. (Remember, your goals should always be SMARTspecific, measurable, attainable, relevant, and time-bound)

Constructing model consciousness

Twitter contests are a good way to construct model consciousness. As of mid-2022, Twitter has 206 million daily active users worldwide. Which means your contest has the chance to succeed in an enormous variety of customers. If you wish to construct buzz, embody a transparent and easy model message.

Selling a brand new product

Use a Twitter contest or giveaway to construct hype across the launch of a brand new product. Any such contest depends closely on imagery, so maintain this in thoughts, as it could incur a price. Ensure you have nice pictures of your product or giveaway bundle so your social posts pop.

The right way to arrange a Twitter contest

Organising a Twitter contest or giveaway is straightforward. It simply requires a little bit of planning in your half.

1. Set an goal to your Twitter contest

Begin by defining a transparent objective to your Twitter contest. Embody measurable targets akin to elevated follower rely or impressions. This may enable you gauge your success after the competition closes. Stable numbers can assist you resolve whether or not to run contests once more sooner or later.

2. Plan your contest

Type out the logistics to your contest, together with:

  • What kind of contest or giveaway is it?
  • When will your contest or giveaway begin?
  • How lengthy will it run?
  • What’s the cut-off date? Be particular right here to keep away from disappointment, ex. September thirtieth, 2022, at 11:59 PM ET

3. Choose a prize

Subsequent, choose a prize to your contest or giveaway. This can be a digital prize or a bodily merchandise that have to be shipped or picked up by the winner.

Digital prize concepts:

  • Credit score to your on-line store
  • Digital tickets to an unique occasion or particular efficiency
  • Digital experiences akin to Zoom meet-and-greets

Bodily prize concepts:

  • Finest-selling merchandise in an unique colorway
  • Particular prize pack or bundle
  • In-person experiences akin to a celebration for the winner and a bunch of mates

In case your prize consists of an merchandise or giveaway bundle, be sure that to point out off your prize with an attention grabbing put up. This may encourage customers to share your posts and assist your contest achieve traction on-line.

4. Develop your contest pointers

What would you like customers to do in an effort to win? Possibly they’ll must comply with your account, retweet your put up, or submit particular content material. Make your contest necessities and deadlines clear, so there’s no confusion.

Don’t overlook to evaluation Twitter’s guidelines for promotions earlier than launching your contest. We advocate setting clear Twitter contest guidelines to discourage spam. These embody barring customers from making a number of entries in a single day or getting into utilizing a number of accounts.

5. Promote your contest

Now it’s time to launch your contest! However the work isn’t over but.

Schedule common posts to advertise your contest. Regulate entries, too. Have interaction with customers who’ve entered by liking their posts or responding to their questions.

Select a novel hashtag so that you’re not sifting via unrelated tweets to seek out contest entries. Strive one thing like #YourBrandNameGiveaway or #ItemNameGiveaway22.

In case your model is energetic on one other platform, strive cross-promoting your contest. Strive posting a direct hyperlink in your Instagram Tales to deliver a few of these followers over to Twitter.

6. Monitor your contest entries with a social media administration instrument

A sturdy instrument can assist you monitor contest entries and monitor engagement in real-time.

Hootsuite Streams is a superb instrument to trace the exercise in your social channels. You possibly can control put up engagement, conversations, mentions, key phrases, and hashtags – multi function place!

7. Choose a winner and ship the prize

Selecting a winner can appear daunting, however don’t fear. You don’t want to shut your eyes and level to a random tweet!

Many on-line instruments can automate this course of. They will additionally be certain that your winner has happy all the competition necessities. (Preserve scrolling for extra on these instruments)

8. Evaluation your contest

After your contest closes, evaluation your authentic targets. Was your contest successful? Did you enhance your follower rely or enhance your model impressions?

An analytics platform like Hootsuite can assist you evaluation the numbers. You possibly can even create customized experiences to point out the affect in your model and backside line. This information can assist you design your subsequent profitable Twitter contest or giveaway.

9 simple Twitter contest concepts

Unsure tips on how to construction your Twitter contest? We’ve outlined 9 several types of Twitter contests to assist encourage your subsequent giveaway.

Select one of many choices under or combine and match to create your personal distinctive promotion.

Retweet to enter

Asking customers to retweet your put up to enter is the best solution to run a Twitter giveaway. It requires little or no effort on the person’s half, in order that they’re extra prone to hit the retweet button. In case your objective is to construct model consciousness, this contest choice is for you.

Like, comply with, and retweet to enter

This variation on the “retweet to enter” giveaway requires a bit extra work for customers. However it delivers a greater payoff from a model standpoint. Likes and retweets assist construct model consciousness whereas asking customers to comply with to enter is a surefire solution to enhance your follower rely.

Reply to win

Enhance model consciousness and enhance engagement with a reply-to-win Twitter contest. Asking customers to answer can assist enhance your put up within the algorithm rankings, so get inventive! For instance, ask customers to drop an emoji within the feedback or have them reply a easy immediate, like “Inform us why you wish to win….”

Tag a pal to enter

If you wish to enhance your follower rely, embody “comply with and tag a pal” in your contest necessities. Tags permit you to attain a broader viewers with out requiring an excessive amount of effort from customers to enter.

Accomplice with a model or influencer

Attain a brand new viewers by becoming a member of forces with one other model or a social media influencer. Choose a contest kind that addresses your mutual targets, and ask customers to comply with each accounts to be eligible to win.

Use a hashtag to enter

Don’t overlook to create a novel hashtag to your Twitter contest. Nobody needs to spend hours sifting via unrelated tweets to seek out contest entries. Hashtag contests are a good way to extend model consciousness.

Share a photograph to enter

A photograph contest makes it simple to assemble user-generated content (UGC). UGC is authentic, brand-specific content material created by clients. UGC will be pictures or pictures, movies, opinions, testimonials, and extra.

Have interaction on one other platform to enter

If you wish to construct your following on one other platform, strive working a Twitter contest that drives visitors elsewhere. For instance, you’ll be able to ship followers to your model’s Instagram account or customized app:

9. Bonus: Mix parts to create a novel promotion

Right here’s an incredible contest instance that mixes a number of Twitter contest sorts to create a novel promotion with a social twist.

The Late Show with Stephen Colbert has partnered with HeadCount and Ben & Jerry’s to get individuals registered to vote. Their marketing campaign incorporates the next parts:

  • A singular hashtag
  • Model partnership with Ben & Jerry’s
  • Influencer/movie star partnership with Stephen Colbert
  • Participating elsewhere to enter by directing visitors to HeadCount.org

The right way to choose a Twitter winner

Selecting a Twitter giveaway winner can appear intimidating. What in case your contest receives hundreds of entries? How do you select a random winner who has adopted your contest’s guidelines?

Fortunately, many on-line Twitter contest instruments can automate this course of. These websites can assist you choose winners from retweets, likes, or your present Twitter following.

Irrespective of which on-line instrument you select, evaluation their choice insurance policies fastidiously. Some instruments can solely choose a winner from the newest 100 retweets, which can not embody all contest contributors. Search for a instrument that may choose from all of your contest entries, not simply the newest ones.

Don’t overlook about Twitter’s pointers for promotions

We all know you’re excited to launch your Twitter contest! However to keep away from working into any points, evaluation Twitter’s Guidelines for Promotions first.

Twitter’s pointers are primarily designed to discourage spam. Contest guidelines ought to discourage customers from creating a number of accounts to enter. Don’t overlook that Twitter’s guidelines concerning security, privateness, and authenticity apply always.

Be sure that to cowl your bases in the case of native and federal legal guidelines. As an example, giveaways that embody alcohol have to be age-restricted to guard minors. When you’ve chosen your giveaway format and prize, perform some research to ensure that your contest isn’t violating any legal guidelines.

Save time by utilizing Hootsuite to handle your Twitter presence alongside your different social channels. You possibly can run contests, share movies, schedule posts, and monitor your efforts — all from one handy dashboard! Strive it totally free immediately.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.





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