How A lot Do Influencers Make in 2022?

Getting paid to put up on social media is nothing to scoff at. However if you wish to reside the great life, you first need to ask, how a lot do influencers make?

Are you seeking to monetize your social media presence? Or combine influencer advertising and marketing into your technique? Then one of the crucial vital first steps is to learn the way a lot it’s going to be.

This text sheds mild on how a lot influencers make. And it reveals you the best way to become profitable on platforms like TikTok, Instagram, and Twitter. On the finish, we’ve included influencer-related assets for advertising and marketing managers or enterprise homeowners.

How do Influencers make money?

Social media influencers make money with sponsored posts, affiliate marketing, brand partnerships, merchandising, and direct donation (tipping, subscriptions, etc.).

If you have ever daydreamed about lying on a sunny yacht, peacefully floating over the Mediterranean, and paying for it all with a single social media post, that is how it’s done.

Read on to solve the mystery of how much social media influencers make and how they do it!

Sponsored posts

Sponsored posts are one of the most popular ways for influencers to make money. A sponsored post is when an influencer gets paid to post about a product or service on their page. When an influencer vouches for a brand, their followers are more inclined to trust that brand.

You’ll see the ‘Paid Partnership’ tag below the influencer’s name for sponsored posts on Instagram.

Often, influencers with a larger reach can charge more for sponsored content. What you can make off of sponsored posts typically depends on:

  • your following size
  • the industry you’re in
  • how well you market your services

Here are two general rules to measure your rates:

  • Engagement rate per post + extras for type of post (x #of posts) + extra factors = total rate
  • The unspoken industry standard is $100 per 10,000 followers + extras for type of post (x # of posts) + additional factors = total rate

At Hootsuite, we organize influencer types by the following sizes:

  • 1,000–10,000 followers = Nano-influencer
  • 10,000–50,000 followers = Micro-influencer
  • 50,000–500,000 followers = Mid-tier influencer
  • 500,000–1,000,000 followers = Macro-influencer
  • 1,000,000+ followers = Mega-influencers

It’s generally true that influencers with larger followings make more money. But don’t stress if you’re in the nano- or micro-influencer categories.

In fact, many smaller brands are looking to partner with nano- and micro-influencers. On Instagram, there is a clear preference for micro-influencers.

Right here’s the best way to make it as a new nano-influencer.

Manufacturers in search of smaller or newer influencers might need a smaller finances. However they’re much less prone to fear should you’re partnering with different manufacturers too.

Keep in mind, long-term relationships are sometimes profitable over time, far more than one-off posts.

Should you’re smaller, work on constructing your area of interest or specialty. And fostering relationships together with your purchasers.

Model Ambassador

A model ambassador partnership is an settlement between an influencer and an organization. The influencer sometimes agrees to advertise the corporate’s services or products, typically solely. Or usually, be affiliated with the model.

In change for his or her endorsement, the corporate supplies the influencer with compensation. This could take the type of money, free merchandise, or different perks.

As an influencer, you can also make cash off these partnerships. You possibly can cost a per-post payment, obtain a share of gross sales, or also have a wage. The amount of cash an influencer could make varies relying on their following and engagement charges.

Affiliate Advertising

Internet affiliate marketing is a sort of performance-based advertising and marketing. A enterprise rewards associates for every buyer introduced by the affiliate’s advertising and marketing efforts. On this case, the affiliate is you, the influencer.

You possibly can count on to usually make 5-30% commission in affiliate marketing contracts. Typically, greater influencers are on the 8-12% vary.

Have you ever seen influencers who promote a reduction on a services or products with a personalised code or URL? These persons are probably affiliate entrepreneurs.

They need to incentivize gross sales and observe clients, to allow them to receives a commission a specific amount per sale.

You can also make a big amount of cash by online marketing. How a lot you make will depend upon:

  • the affiliate contract you’ve labored out
  • the variety of followers you’ve gotten
  • the variety of manufacturers you’re working with

#greenscreen Fancy assembly you right here @knixwear #periodunderwear

♬ Pennies from Heaven – Louis Prima

Off-site web site promoting

Off-site web site promoting is one other kind of on-line advertising and marketing. It entails selling a model or product on an internet site or platform that’s not the product’s residence web page.

For instance, let’s say I promote buttons and attain out to you, an influencer, to put in writing a weblog put up reviewing my product. I pay you a predetermined quantity for each lead I get out of your put up.

Many of those techniques can share titles. The above assessment is an instance of off-site promoting, online marketing, and a sponsored put up.

Off-site web site promoting can also be achieved by:

  • banner advertisements
  • sponsored posts
  • hyperlinks within the sidebar of a weblog

Influencers can become profitable off of this kind of promoting by charging for advertisements positioned on their web site. Or by incomes a fee on gross sales generated from clicks on the advert.

Some influencers additionally provide consulting providers. These can assist manufacturers maximize their attain and effectiveness with off-site web site promoting.


Merchandising is a time period utilized in advertising and marketing and retail. It refers back to the vary of actions that promote the sale of merchandise to clients. Once we speak about influencers merchandising, we’re speaking about influencers producing merchandise for his or her model.

This may be something from Kylie Jenner’s lip kits to a pictures influencer promoting prints.

Merchandising could be a very profitable income stream. Particularly for influencers with a devoted following.


Direct donation, tipping, subscriptions

Let’s face it; free stuff is one of the best stuff. Subscriptions, suggestions, and donations are just some of the methods that you would be able to make a passive earnings.

However what precisely are these items? And the way can an influencer become profitable off of them?

Subscriptions are in all probability probably the most well-known of the three. By subscribing to somebody, you’re primarily paying them a month-to-month payment in change for entry to their content material.

This may be something. Assume, unique movies and images to behind-the-scenes seems at their life and work. Influencers can incentivize subscriptions by providing reductions or freebies to those that join. For instance, they might provide a free month of content material for each six months that you simply subscribe.

Patreon is a well-liked subscription-based platform. Influencers can provide tiered ranges to subscribers. Every tier can have totally different, unique, and fascinating content material.

Supply: Patreon

Tipping is just like a subscription in that it’s a manner of displaying assist for somebody’s work. Nevertheless, as an alternative of paying a month-to-month payment, one merely makes a one-time donation.

Many influencers embody their PayPal or Venmo tipping data when doing Dwell Streams. They could connect it to their bios or web sites and even simply ask in a put up.

Tipping is usually reserved for content material creators who produce high-quality work. So it’s extra like a bonus than a necessity, as you’ll be creating the work regardless. Nonetheless, your followers realize it’s at all times appreciated!


#greenscreen I DO NOT KNOW WHY I WAITED THIS LONG TO ADD VENMO TO MY ACCOUNT. #venmo #tiktok #bio #wtf #bestdecisionever @papaterence

♬ original sound – Ashley

Lastly, we have now donations. These are often made to a charity or GoFundMe-type campaigns. However followers can even give them on to an influencer.

Donations are utterly voluntary, and there’s no expectation of something in return. Many influencers could provide perks like shoutouts or signed merchandise as a thanks.

How a lot do influencers make per put up?

To find out how a lot cash influencers make per put up, you’ve received to think about just a few issues:

  • What sort of put up or content material is being created?
  • What’s the business common?
  • What sort of attain or follower dimension does the influencer have?
  • Have they got spectacular engagement charges from a earlier marketing campaign they’ll leverage?
  • What does your media kit appear like?

To attempt to get a gauge by yourself pricing. Have a look at what others in your business and of your dimension are charging for explicit items of content material. If in case you have engagement charges and information from profitable previous campaigns, use them!

All of this will affect the quantity you may cost per put up. As a result of there are such a lot of components to think about, it could make getting averages troublesome.

We shall be referencing the influencer dimension tiers talked about above within the subsequent part. And we shall be discussing normal averages for potential earnings inside these tiers. So take ’em with a grain of salt.

How a lot do Instagram influencers make?

Instagram advertising and marketing has the best share of influencer advertising and marketing {dollars}, based on eMarketer. It’s at present beating out Fb, TikTok, Twitter, and YouTube.

Psst: Right here’s the best way to make money off your YouTube channel, your Instagram account, and your TikTok strategy!

According to Statista, the world common minimal value per put up for an Instagram macro-influencer was $165. The common most was $1,804.

That being mentioned, there are exceptions to the rule. Celebrities like Cristiano Ronaldo allegedly make one million plus per put up. Micro-influencer Obebe claimed $1,000 for one Instagram carousel put up with two images.

Take into account that averages are calculated with a variety of knowledge. This contains influencers from all walks of life and industries and with various capabilities.

Normal averages, based on Statista:

  • A nano-influencer could make $195 per put up on Instagram
  • A mid-tier influencer could make $1,221 per put up on Instagram
  • A macro-influencer could make $1,804 per put up on Instagram

In line with, micro-influencers are taking a look at $208 per put up. In distinction, mega-influencers can count on $1,628 per put up on Instagram.

Instagram influencers are sometimes posting sponsored feed posts or Tales. In addition they go Dwell to debate product endorsements.

With the rise of Instagram Purchasing, you’ll additionally see influencers with affiliate hyperlinks or tagged merchandise of their feed.

Instagram’s Reels Bonus program can also be a well-liked approach to monetize your Instagram account. It compensates creators based mostly on video views. Alex Ojeda, for instance, reported incomes $8,500 in a single month.

How a lot do TikTok influencers make?

TikTok influencers will overtake Fb in 2022 and YouTube in 2024 in recognition. So, it could be a good suggestion to start out constructing your following on TikTok now. The app’s solely rising stronger! And which means the reply to ‘how a lot do TikTok influencers make?’ is barely going to get bigger with time.

US influencer marketing spending share, by platform, 2019-2024

Supply: eMarketer

In line with this Statista report and this report:

  • Nano-influencers could make $181 per TikTok video
  • Macro-influencers could make $531 per TikTok video
  • Mega-influencers could make between $1,631 and $4,370 per TikTok video

Influencers on TikTok will typically create sponsored video content material to advertise a model. Manufacturers can host ‘Takeovers’, giving an influencer management of their account for a set period of time. Or, they’ll monetize their very own account with Items.

TikTok Sleepfluencer (sure, that’s a factor!) Jakey Boehm has gamified Livestream Items. He livestreams himself sleeping and has coded a script that reads the chat out loud.

The reside chat sounds set off totally different prompts. The sound of items will activate music, activate machines, or mild up his room as he sleeps.

Plus, the bigger the present you purchase, the better the interruption.

Followers pay large cash to wake Jakey up, and so they find it irresistible. He reported making $34,000 in a single month from TikTok Dwell. At 819.9K Followers, Jakey’s a macro-influencer making above-average for his movies. So, after we reply ‘how a lot do influencers make on TikTok’ with averages, maintain creators like Jakey in thoughts.


Be a part of the reside everyone seems to be speaking about! The ORIGINAL TikTok Interactive Sleep Stream. Management my room

♬ original sound – jakeyboehm – Interactive Sleep

How a lot do influencers make on Twitter?

Twitter seems to be the least profitable platform for influencers. It might have one thing to do with different apps having eCommerce integration. Or it might need one thing to do with engagement ranges.

However, many influencers will provide bundle offers. A sponsored Tweet can be utilized as a bit of content material that sweetens the deal.

Listed below are Twitter influencers’ general earnings per put up based on Statista:

  • Nano-influencer could make $65
  • Micro-influencers and above could make $125

Influencer content material on Twitter will typically be sponsored posts or use brand-specific hashtags. Twitter Takeovers are additionally a possible income stream.

Within the instance under, Chrissy Tiegen may simply actually like Outdated Dutch Dill Pickle chips. Or, she could possibly be a Twitter chip influencer who’s very good at pure model endorsements.

How a lot do Fb influencers make?

Fb could be trending out of favor with a youthful demographic. However Facebook is still a social media giant, the largest by many metrics. Fb influencers are nonetheless pulling in cash from issues like:

  • sponsored posts
  • model ambassador contracts
  • online marketing
  • merchandising
  • Dwell movies selling services or products

Listed below are Facebook influencers’ general earnings per put up based on Statista:

  • Nano-influencer could make $170 per put up
  • Micro-influencer could make $266 on Fb

Easy methods to rent a social media influencer

Should you’re a advertising and marketing supervisor or enterprise proprietor, influencer advertising and marketing is a great tactic. However, there are loads of transferring elements to cope with.

It is advisable to discover the proper influencer that matches your model and finances. Plus, it is best to understand how they set their rates.

Then, it’s essential work out how they match into your advertising and marketing technique. And, after all, measure your results following your campaign.

Hootsuite’s consultants have provide you with an Influencer marketing guide. And, nice information, it’s designed particularly for people such as you.

It covers all the things, from influencer etiquette to influencer advertising and marketing instruments. And it features a checklist of potential influencers you may attain out to.

Make influencer advertising and marketing simpler with Hootsuite. Schedule posts, analysis and have interaction with influencers in your business, and measure the success of your campaigns. Attempt it free in the present day.

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