Find out how to Schedule Reels: A Step-by-Step Information

Instagram Reels have taken over because the fastest-growing feature on the IG app. In actual fact, the common Instagram consumer spends 30 minutes per day watching Reels.

And whereas Reels are a good way to share a fast video replace along with your followers, it may be tough to report and edit a brand new video every single day.

For those who’re searching for a method to schedule your Reels–so you possibly can proceed to put up recent content material with out feeling such as you’re chained to your cellphone–we’ve bought excellent news.

Whereas Instagram’s API limits the methods you possibly can schedule Reels, we’ve created a few inventive workarounds that may assist you get the job executed.

On this weblog, we’ll stroll you thru the perfect methods to schedule Instagram Reels utilizing Hootsuite, plus some ideas and methods for getting essentially the most out of your Reels content material technique.

Is there an app to schedule Instagram Reels?

Currently, there is no app to schedule Instagram Reels automatically. Direct publishing for Reels is not possible due to an API limitation within the Instagram app.

However, there are a few workarounds you can use in order to get your Reels content ready in advance and remind you when it comes time to publish. Even better, you can do all of this in the same place you schedule all your social media content—Hootsuite.

Keep reading to learn how to schedule Reels through your Hootsuite dashboard.

Can you schedule Reels on Creator Studio?

Unfortunately, no. While Instagram’s API does allow you to schedule Instagram feed videos and photos, you can’t schedule Story or Reels content on the Meta Creator Studio app or website.

How to schedule Reels

If you have a Hootsuite Business profile, you can schedule Reels within the Hootsuite app and Dashboard, using the same process you’d use to schedule an Instagram Story.

Please observe, this course of will solely help you create your content material and schedule a time for it to put up, it should not put up routinely. A push notification will probably be despatched to your cellphone on the scheduled time, reminding you to put up manually.

To schedule an Instagram Reel in Hootsuite:

Open up the Hootsuite Composer and choose Instagram Story.

Click on Choose a social account, and select your Instagram profile.

choose social profile to schedule reels

Subsequent, add your video and add any desired copy.

Underneath Notes for the writer, add “Put up to Reels”.

adding note for publisher to schedule reel in hootsuite

Select the date and time you’d wish to publish your Reel, and also you’ll obtain a push notification in your cellphone when it’s time to put up!

See this course of in motion beneath. Blissful scheduling!


We simply made your life simpler 😌

♬ Phineas and Ferb QUIRKY WORKY SONG – Jason Gomez ✝️ 🇺🇸

Advantages of scheduling Instagram Reels

Now that you know the way to schedule Reels in Hootsuite, listed here are just a few explanation why you must.

Save time by planning forward

Planning and scheduling your Reels forward of time may help you save time in the long term. By having a content calendar and schedule, you possibly can batch movie and edit your movies, so that you’re not scrambling to place one thing collectively final minute.

This additionally lets you be extra strategic with the content material you put up and ensure it aligns along with your general advertising targets. Properly-thought-out content material can improve engagement charges in your Reels and different Instagram content material, which may result in extra followers and prospects down the road.

Domesticate a constant feel and appear

Cohesive content material performs higher on social media, so it’s necessary to contemplate the general feel and appear of your Reels if you’re planning them out. This implies serious about the colours, filters, and branding you utilize in your movies.

Whereas it’s necessary to be constant with the aesthetic of your Reels, you additionally don’t need your content material to look too uniform. Mixing up the kinds of movies you put up will hold your Reels attention-grabbing and interesting. Planning your Reels upfront can even assist you strike this steadiness.

Use these free Instagram Story templates to encourage your course of.

Add Instagram Reels out of your desktop or laptop computer

Whereas Instagram Reels need to be shot in your cellphone, scheduling them upfront permits you to add them out of your desktop or laptop computer. This generally is a large time-saver, particularly when you have a number of movies to schedule.

As effectively, importing Reels out of your desktop offers you extra management over the standard of your movies. You’ll be able to select to add a video in greater definition, which can make your Reels look much more polished {and professional}.

Encourage engagement

Recent Hootsuite research discovered that within the days after a Reel is posted, there’s a vital spike in engagement. That is doubtless as a result of individuals are extra inclined to look at Reels once they see them of their feed—and in the event that they’re entertained, they’re extra more likely to have interaction. As effectively, Reels are sometimes promoted within the Discover tab, which may additionally result in extra views and engagement.

And whereas our experiment didn’t present any enormous modifications in our comply with or unfollow price, we did see the common variety of likes and feedback improve per put up.

graph showing engagement increase in month of february after posting reels

Supply: Hootsuite’s Instagram Insights

So, what does this imply for you?

If you wish to improve your possibilities of being seen and getting engagement in your Reels, schedule them for when you already know your viewers is most energetic on Instagram. That method, you could be certain your Reels are being seen by people who find themselves fascinated with partaking along with your content material. Discover the best times to post on Instagram here.

graph showing optimal times to post on instagram based on audience activity

Supply: Hootsuite’s Social Staff

Faucet into video

88% of individuals say they’ve purchased a product after watching a brand’s video. To not point out, individuals are twice as doubtless to share video content material with their networks than another kind of content material. This makes video content material important for driving consciousness and gross sales for your online business on Instagram.

Reels are the proper method to showcase your model’s persona and merchandise in a inventive, partaking method. Not solely do Reels offer you an opportunity to indicate off your merchandise in motion, however in addition they help you get inventive along with your advertising. You’ll be able to create behind-the-scenes content material, how-to movies, and even simply humorous clips that showcase your model’s persona.

Scheduling your Reels upfront may help you streamline your video marketing strategy and ensure your content material Reels are getting in entrance of your target market on the proper time.

Enhance workforce collaboration

Scheduling Reels may also be useful in the event you’re working with a workforce and have to coordinate who’s posting what and when. This may help you keep away from having too many Reels going dwell directly and overwhelming your followers.

Scheduling additionally takes the stress off of getting to put up in real-time, which could be useful in the event you’re attempting to steadiness posting Reels with different duties.

Simply handle your Instagram web page alongside your different social channels utilizing Hootsuite. Schedule and share content material (together with video!), have interaction your community, and increase top-performing content material — all from a single dashboard.

Get Started

Simply create, analyze, and schedule Instagram posts and Tales with Hootsuite. Save time and get outcomes.

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