Elon Musk’s Textual content Messages Present Perception into How his Twitter Takeover Plan Took Form


Significantly, not every week goes by and not using a little extra drama sprinkled into the Twitter/Elon Musk takeover battle.

With the court docket trial now set for October seventeenth, we’re at the moment within the ‘discovery’ part, which is the interval wherein each authorized groups present their gadgets of proof for reference within the listening to.

And fortunate for us, on this occasion, it’s all public, which has this week given us entry to a raft of new text message exchanges between some of the key players, together with Musk himself, former Twitter CEO Jack Dorsey, Twitter board members, politicians, outstanding businessmen, Gayle King (?) and extra.

And what have we came upon?

As market analyst Ranjan Roy put it:

You see that these multi-billion greenback offers should not probably the most intellectually rigorous”

Which is a really well mannered abstract – right here’s a have a look at a number of the key notes detailed within the 40 pages of Musk’s messages which have been submitted to the listening to.

First off, the entire Twitter/Musk saga was apparently sparked by former CEO Jack Dorsey, who had initially sought to get Musk onto the board of the corporate, earlier than Musk ultimately launched his takeover bid.

Dorsey’s view/hope was that Musk would possibly be capable of assist him change Twitter into an ‘open supply protocol’

“I imagine [Twitter] should be an open supply protocol, funded by a basis, or types, that doesn’t personal the protocol, solely advances it. A bit like what Sign has accomplished.”

Messaging platform Signal is basically a non-profit group, which depends on grants and donations to keep up and develop the platform, versus advert {dollars}. Which Dorsey is a eager supporter of – his face even seems on the entrance web page of the app’s web site.

Dorsey sees Twitter as a equally ‘crucial’ service, and Sign’s back-end course of has seemingly offered him with a imaginative and prescient of readability as to how Twitter could possibly be higher – although it is usually essential to notice that Dorsey has made tons of of hundreds of thousands of {dollars} by selling Twitter stock.

It’s pretty handy, on this sense, that Dorsey has had a change of coronary heart on taking in advert {dollars}, and capitalism extra broadly. However this, seemingly, was the seed that acquired Musk extra intrigued. 

“It will probably’t have an promoting mannequin. In any other case you’ve gotten floor space that governments and advertisers will attempt to affect and management. If it has a centralized entity behind it, it will likely be attacked. This isn’t sophisticated work, it simply needs to be accomplished proper.”

All through the method, Musk has riffed additional on this concept, outlining his personal plan to reconstruct Twitter on a blockchain-based system, which customers would then pay to entry.

“My Plan B is a blockchain-based model of twitter, the place the ‘tweets’ are embedded within the transaction of feedback. So that you’d need to pay perhaps 0.1 Doge per remark or repost of that remark.”

Musk’s thought is that by implementing a fee per tweet mannequin, at a comparatively tiny value, that might largely remove spammers and pretend profile peddlers, as it will then grow to be cost-prohibitive to run such applications. This system would additionally, theoretically allow Musk to additional promote Dogecoin, his favourite cryptocurrency (although the reference may be illustrative within the above instance).

This was the bottom plan, from which Musk’s curiosity grew. Primarily based on conversations with Jack, Musk would look to assist take Twitter non-public, and re-build it as an open-source, user-controlled social media community, which might then imply that customers would dictate their very own guidelines round free speech and different issues within the app.

So as to take issues to the subsequent stage, Dorsey then tried to get Musk onto the Twitter board. Which didn’t go effectively.

In a DM despatched on March twenty sixth – three weeks earlier than Musk launched his takeover bid – Dorsey knowledgeable Musk that the Twitter board had voted to not give Musk a seat on the desk, as a result of, in Dorsey’s phrases, ‘they’re simply tremendous danger averse and noticed including you as extra danger’.

Given the battle that’s come since, it looks like the Board might have been proper in its choice, although Dorsey additionally means that this particular Board ruling was the ultimate straw for him, which led to him stepping away from the corporate totally, marking the top of his involvement within the course of.

So what comes subsequent?

Musk, in fact, buys up extra Twitter inventory, and basks in the glory of becoming the company’s number one shareholder, which then forces to Twitter to ask him onto the Board anyway. That then results in Musk assembly with Twitter execs, the place he outlined his plans for a means ahead for the app.

These conferences additionally don’t go effectively, which lastly results in Musk launching a hostile takeover provide, as a way to fulfill his imaginative and prescient for a brand new Twitter method.

As outlined in this DM from Musk, after assembly with Twitter CEO Parag Agrawal:

“Fixing Twitter with Parag received’t work. Drastic motion is required. That is exhausting to do as a public firm, as purging faux customers will make the numbers look horrible, so restructuring ought to be accomplished as a personal firm.”

This message, in itself, appears to betray Musk’s logic behind pulling the pin on his Twitter takeover provide – proper right here, in a message despatched on April ninth, 5 days earlier than Musk tendered his $44 billion takeover offer for the company, Musk acknowledges that Twitter bot/spam depend is probably going important, which will probably be a perceptual drawback in the event that they take motion as a publicly listed firm.

Musk has since sought to abandon the deal primarily based on the truth that Twitter, in Musk’s view, had each misled him concerning the variety of faux profiles within the app and has withheld info to hamper any additional evaluate. However even earlier than Musk launched his takeover bid, he clearly knew that this was a possible drawback, which doubtless weakens his argument that the deal can’t proceed primarily based on this component.

As soon as Musk had launched his Twitter takeover provide, a variety of high-profile business-folk slid into his DMs to supply their recommendation.

Axel Springer CEO Mathias Dopfner sent Musk a long text message about how Musk ought to make Twitter ‘the worldwide spine of free speech’ by basically eradicating all guidelines and restrictions on what folks can publish within the app.

Investor Jason Calacanis instructed that Musk ought to look to recruit YouTube star Mr Beast to publish unique content material to the app, in a bid to win over the youth, whereas Oprah’s greatest good friend Gayle King additionally acquired in contact to reward Musk for his ‘gangsta transfer’ in looking for to accumulate the app.

Once more, these are billionaires, dwelling in ridiculous mansions. Unsure how in contact with ‘gangsta’ strikes they really are.

Riot Video games president Mark Merrill additionally joined within the Musk sycophancy with this message:

“You’re the hero Gotham wants – hell F’ing sure!”

There are additionally texts from Oracle CEO Larry Ellison, Microsoft chief Satya Nadella and LinkedIn co-founder Reid Hoffman, who all appear to be making an attempt to get in on the deal, although restricted element is introduced in these interactions.

There are some fairly cringe-worthy exchanges, as all of the essential folks strive to make sure that they keep in contact with the opposite essential people, as a way to maintain being essential to at least one one other. And Musk himself is on the focus – which, actually, seems like the principle level of the sport to most of the people concerned, or making an attempt to become involved within the deal.

Ultimately, nonetheless, Musk ultimately decides that he doesn’t truly need Twitter in any case, which is what’s now led to this all changing into public, forward of the court docket listening to.

The exchanges present some attention-grabbing perception into the inner machinations of the tech trade movers and shakers, which in the end additionally exhibits that these individuals are totally human, and their concepts should not radically completely different from something you or I might provide you with.

They only have the cash, or know the fitting folks – and it’s attention-grabbing to see how the latter component performs out within the numerous exchanges introduced right here.

Total, it’s largely simply ‘of curiosity’ versus including any actual perception into the state of the deal. The actual developments will are available a couple of weeks, when Musk vs. Twitter will get underway within the Delaware Courtroom of Chancery, and we lastly discover out if certainly Musk will probably be compelled to go forward and takeover the app.

Then, perhaps, we’ll see Musk implement his open-source, Dogecoin fee plans for tweets.





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