Does Turning Tales Into Reels Truly Work?

Very similar to Gretchen desperately tried to get “Fetch” getting into Imply Women, Instagram is obsessed with attempting to make Reels occur.

Instagram has rewarded Reels customers with an algorithm boost, prioritized Reels on feeds and the discover web page, and now, the platform has began what is basically a recycling program, permitting customers to simply repurpose Instagram Tales highlights into Reels with just some faucets.

However as we’ve realized from all types of shiny new social media options over time (ahem, Twitter Fleets): Simply since you can do one thing doesn’t at all times imply you ought to.

We’re truthfully not satisfied that reposting previous Tales as Reels will do us any good. However right here at Hootsuite Experiments, we let the information resolve.

And so, as soon as once more, I’m donning my arduous hat and am descending into the social media analytics mines to dig up some solid-gold proof about whether or not or not bending to Instagram’s will is price it.

Does repurposing your Tales highlights to Reels truly work? Let’s discover out.


Reels made out of old stories don’t get as much engagement or reach as brand-new Reels

Sure, Instagram has made it incredibly easy to repurpose your old Instagram Stories as new Reels — it simply takes a number of faucets to show an previous Story into ‘new’ content material.

Nonetheless, our concept is that model new, authentic Reels will in all probability carry out higher and earn extra engagement.

In spite of everything, Instagram’s objective is in the end to create an entertaining, participating content material hub. (It’s what drives every thing about the Instagram algorithm.) Rewarding customers for recycling or rehashing previous content material doesn’t actually appear in keeping with the platform’s grand imaginative and prescient.

However, hey, we’re pleased to be confirmed improper! It makes us really feel alive! So I’m going to seek out out firsthand if repurposing your Tales as Reels is the most effective factor to do for Instagram engagement.


I made a decision to put up some “recent” Reels and a few repurposed Tales and examine their attain and engagement.

To make my new Reels, I pulled some movies and images from my digicam roll, layered on a musical clip and a few results, and hit Publish. (New to Reels? Here are step-by-step instructions for how to make your own!)

For my repurposed Tales, I adopted the directions outlined on this Hootsuite Labs video. That meant trying again via my archived Tales and including those I wished to a brand new Spotlight.

new highlight for experiments

For this venture, I created 5 completely different new Highlights. I opened every Spotlight, tapped the three dots on the underside proper nook, and tapped Convert to Reel.

Mascot Fest video convert to reel

This then opened the Reels editor, the place I used to be capable of change the music or add any extra filters or stickers. I additionally had the choice to delete scenes at this level.

I made my edits, added a fast caption to every, after which despatched my infants out into the world.

Yoro Park of Reversible Destiny in Japan share to reels

In complete, I printed 5 new Reels and 5 repurposed-from-Tales Reels. Then, I waited a number of days to see how they did.

Stacey McLachlan Instagram page including new and repurposed reels


TL;DR: My repurposed Reels did barely worse than my authentic Reels by way of attain. However general, Reels that featured private, genuine content material made the largest impression.

results of repurposed and new Instagram reels showing number of plays for each reel on Instagram

Keep in mind, I posted 5 Reels from Highlights and 5 authentic Reels. Right here’s how the attain and engagement for every type labored out:

Kind of Reel Whole Views Whole Likes
Repurposed From Spotlight 120 4
Model New Reels 141 7

My hottest Reels from this batch of experiments had been ones that had been genuine and private: Considered one of me having the most effective day of my life at a mascot pageant, one other of me performing comedy, and a reveal of my current renovation.

mascot grand prix

The Reels with the worst success fee had been impersonal journey movies I had thrown collectively. I suppose it’s flattering to know individuals care about me greater than they care about endangered elephants or stunning seashores?

Total, there didn’t appear to be a definite profit to publishing Reels out of your Tales Highlights. It was the content material that mattered, not the strategy I used to construct the Reel.

What do the outcomes imply?

Am I humiliated that nobody cared in any respect about my chill beach-scape Reel? In fact. However from the ache of this experiment got here some necessary classes and reflections.

Authenticity is the last word algorithm hack

Whereas Instagram typically rewards customers for taking an opportunity on a brand new function with an algorithmic increase, it in the end comes again to this: Nice content material is the not-so-secret secret to success.

Content material your followers discover compelling will earn engagement greater than any algorithmic increase ever may. So focus on creating engaging, value-driven posts, Tales and Reels to get probably the most out of Instagram.

You’ll be able to’t get Insights from Highlights… however you can get Insights from Reels

Whilst you can see the variety of views and likes of a person Instagram Story, it’s presently not potential to see what number of views your Highlights get.

Meaning there’s one profit of making a Reel out of Highlights: You’ll be able to truly measure how a lot attain or engagement that individual mixture of Tales get.

Highlights could be a useful compilation software

Using your Highlights to collect content material over an extended time period may truly be useful as nicely.

For example, I spent 22 lengthy weeks engaged on my condominium renovation final 12 months and was including all of my reno-related posts to at least one Spotlight. As an alternative of digging round in my digicam roll to make a dramatic Reel in regards to the expertise, I may simply convert all that candy drywall-encrusted content material into one neat-and-tidy Reel with a number of faucets. (Research have proven that setting your development trauma to music can soften the ache.)

All proper, that’s sufficient out of me! It’s time to cease on the lookout for shortcuts to Instagram success and begin making superb Reels that mirror your model voice and delight your viewers. Dig into our tutorial for making successful Reels, and you might by no means really feel tempted to hack the system ever once more.

Simply schedule and handle Reels alongside all of your different content material from Hootsuite’s tremendous easy dashboard. Schedule Reels to go dwell when you’re OOO, put up at the very best time (even if you happen to’re quick asleep), and monitor your attain, likes, shares, and extra.

Get Started

Save time and stress much less with straightforward Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely straightforward.

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