Armin Hofmann. Discount. Ethics. Didactics.

By means of his intensive design and academic work, Armin Hofmann (1920–2020) is taken into account probably the most influential graphic designers in Switzerland. He made a big contribution to the worldwide repute of Swiss graphic design and influenced generations of graphic designers and lecturers around the globe.

In celebration of Armin’s one hundredth (and final) birthday in June 2020, his son Matthias Hofmann, additionally a graphic designer, printed the e-book Armin Hofmann. Reduction. Ethics. Didactics.

The German / English e-book showcases a complete overview of Armin Hofmann’s inventive work, his skilled convictions, and the didactic rules he developed. Because of the unique entry to private unique sources (his whole inventive output, unique manuscripts, unpublished texts, sketches, and pictures), the e-book provides an unparalleled immersion into the work of the celebrated designer.

Visitor essays give an perception into Hofmann’s educating and affect, and in addition included is a restricted version catalogue of sketches and strategies.

Whereas his emblem work isn’t what he was most identified for — a lot of Hofmann’s poster designs have been exhibited at MoMA — the marks he created confirmed a playful timelessness that undoubtedly influenced the enduring simplicity of extra up to date designs. For instance, this, from 1964, for Swiss textiles agency Pfauen Mode.

And this, for Schweizerische Landesausstellung (Expo 64), held in Lausanne.

Hofmann typically restricted himself to only one color, one signal, to cut back so far as potential whereas retaining distinction. Different Armin Hofmann logos are on Logobook and Thinking Form.

Paul Rand mentioned of his up to date, “As a human being he’s easy and unassuming. As a trainer, he has few equals. As a practitioner, he ranks among the many greatest […] He’s a uncommon fowl, a daredevil driver, a mountain climber, a trainer par excellence, and a guru. But it’s troublesome, actually, to pin him down.”

Armin Hofmann. Discount. Ethics. Didactics.

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