32 Instagram Story Concepts for Extra Views and Engagement


When you put up an Instagram story, it’s solely up for twenty-four hours… however in web time, that’s lots. Ask any social media supervisor who’s posted one thing by chance: each minute issues.

500 million users entry Instagram tales each day. That signifies that Instagram tales are a superb alternative for companies (58% of users say they’re extra concerned about a model after seeing them put up a narrative, and tales generate a quarter of the platform’s whole advert revenues) to make some severe money.

Whether or not you’re utilizing Instagram on your firm or simply for enjoyable, tales are a key a part of rising your viewers. Posting a story is straightforward sufficient. However you don’t need viewers to only faucet by your tales—you need them to hit that hyperlink button, reply your ballot, possibly go to your Instagram shop and deal with themselves or take heed to your new track on Spotify.

Listed here are 32 Instagram story concepts you may copy to create high-quality, efficient content material that may get you extra views and engagement.

32 Instagram story ideas for more views and engagement

Cute Instagram story ideas

1. Share a feed post with a “new post” sticker

You might notice that your stories are getting more views, likes and overall engagement than your Instagram feed posts are. Some customers solely view Instagram tales and don’t scroll by their feeds in any respect.

To verify your content material remains to be reaching these individuals, you may share new posts (or Instagram Reels) to your story — ideally, including one thing like textual content or a sticker to make it extra participating. There’s loads of “New Put up” stickers that completely sum up that motion.

Supply: @happybudsbrooklyn on Instagram

2. Disguise a brand new put up with a sticker

Much like the above, you should utilize a sticker to obscure a photograph that you simply’ve posted or shared to your feed. This creates an intriguing picture that’s tempting to click on on and be taught extra about—like a lift-the-flap ebook.

block a photo with a sticker

Supply: @gggraphicdesign on Instagram

3. Share UGC with a sticker

Life hack: you don’t even should make your individual content material to put up a cute Instagram story.

UGC, or user-generated content material, is a wealthy supply of participating content material for manufacturers and creators alike. For instance, a vogue blogger that takes photographs in a cool pair of sneakers after which tags the shoe firm has supplied UGC for the shoe firm. It solely takes a second for the enterprise to share the put up, and it’s a pleasant change from the polished brand-generated content material that’s normally on an organization’s Instagram.

This type of content material doesn’t should be too fairly, both. After a consumer shared a photograph taken in IKEA Canada’s cafeteria and tagged them, the model reshared the put up with a enjoyable sticker. It’s not the Scandi-cool vibe that IKEA is understood for, however it’s enjoyable and real. It additionally acts as social proof, subtly letting followers know that different customers love Ikea’s meatballs.

share UGC with a sticker

Supply: @ikeacanada on Instagram

4. Make a ballot

Asking your followers to vote or state their desire utilizing a ballot is an effective way to have interaction them, and it’s simple with Instagram’s built-in ballot sticker. In case your ballot references a product, you may hyperlink to that product in the identical story.

make a poll

Supply: @cocokind on Instagram

5. Make a quiz about your content material

Check your diehard followers (and get some invaluable engagement) by utilizing a quiz sticker and asking them questions on your model. It’s a enjoyable method on your viewers to work together with you as a creator—and answering a query appropriately offers all of us a bit of increase of serotonin, proper?

For instance, New York Journal made a quiz about one in every of their characteristic tales: you’d should learn the story to be able to get the solutions. That is an superior strategy to encourage followers to learn the characteristic (and hopefully, different posts on the web site, too).

make a quiz

Supply: @nymag on Instagram

6. Say thanks to your followers

With out your followers, you’re simply shouting into the void (which has its place, for certain, however is just not actually what we’re going for from a social media advertising and marketing perspective). Present them some love by saying thank-you by way of your story.

say thank you

Supply: @muchable.nl on Instagram

7. Share a coupon code and hyperlink

Saving cash is cute, proper? Sharing a coupon code in your Instagram story in addition to a hyperlink on to that product offers followers an extremely simple path to getting a reduction (and also you, an extremely simple path to getting some cash).

share a coupon code and linkshare a coupon code and link

Supply: @florianlondonuk on Instagram

8. Share content material that conjures up you

Whether or not you’re a enterprise or a creator, chances are high that you simply discover inspiration someplace—from a stroll within the park, from an indie track, a cool vase you as soon as noticed, and many others.

Sharing photographs or movies of issues that make you, you (and make your model, your model) is an efficient strategy to talk a real humanity to your followers. You’re not a bot, show it.

This fashion brand shared photographs from the founder’s journey to the material retailer—it’s fascinating to see the behind-the-scenes and never simply the ultimate product.

share inspiration

Supply: @by.ihuoma on Instagram

Cool Instagram story concepts

9. Share an ideal product picture with a product hyperlink

Textual content, stickers and emojis have their place, however there’s one thing to be stated for a plain, clear, high-quality picture. If in case you have an ideal way of life shot of one in every of your merchandise, take into account merely sharing that with a hyperlink to the product. Effortlessness screams cool.

Trace: Fill within the “textual content” discipline when including a hyperlink in your Instagram story to exchange the hyperlink. As an alternative of your web site, the tappable sticker can say one thing like “READ THIS,” “LEARN MORE” or “SHOP NOW.”

link to a product
Supply:
@knix on Instagram

10. Share an aesthetic picture with a tiny tag

Much like the above, sharing a single picture that’s not so polished can be tremendous participating. There’s a whole lot of visible air pollution on Instagram—buttons, notifications, textual content, and many others.—and making a second of peace as customers faucet by.

Including a tiny hyperlink or tag is cool, too. Like a digital The place’s Waldo.

share a single cool photo

Supply: @savantvision on Instagram

11. Put up your out of workplace message

If you’re happening trip (you deserve it) you may let your followers know by way of an Instagram story. It’s a possibility to share a extra private facet of your model, and to indicate off a cool trip picture.

share your out of office message

Supply: @mongeyceramics on Instagram

12. Share a photograph from one other Instagram account

It doesn’t all the time should be about you. Sharing content material from different accounts (with correct credit score, in fact) lets you present your followers with a extra holistic expertise, and may even foster some good relationships with different creators.

Simply be sure you’re posting content material that aligns with your individual—it ought to make sense within the context of your private model. For instance, this sustainable swimwear company shared an academic (and uplifting) video concerning the Nice Barrier Reef. It’s according to the model’s values and gives fascinating and constructive content material for his or her followers.
share something from another account

Supply: @ocin on Instagram

13. Use a easy interactive sticker

Completely different interactive stickers require totally different quantities of brainpower (and general effort) to have interaction with. For instance, a query sticker is high-effort — it includes the consumer considering of a solution and typing it out. A ballot is barely decrease, because the consumer simply has to learn the solutions and faucet one.

A easy emoji response sticker just like the example below is even simpler to work together with. It doesn’t present a whole lot of info to you as a creator, however it’s a enjoyable and practically easy method on your viewers to have interaction with you.

interactive stickers
Supply: @sadmagazine on Instagram

14. Make a countdown for an occasion

Instagram’s countdown stickers are participating as a result of they’re dynamic—the clock modifications each second. The countdown additionally generates a way of urgency, encouraging your followers to get excited concerning the occasion.

countdown
Supply: @smashtess on Instagram

15. Name out particular clients

It’s good to ask permission earlier than doing issues like this (some of us won’t wish to be tagged publicly), however calling out particular clients helps you create a connection along with your viewers.

This ceramicist tagged the one that ordered a selected piece in a progress picture, sharing cool behind-the-scenes look into her follow.

show progress pics

Supply: @katpinoceramics on Instagram

Artistic Instagram story concepts

16. Give a sneak peek of a sale or particular occasion

Everybody likes feeling like an insider, and offering your followers with a bit of pre-event content material helps to hype them up. This type of story doesn’t should be polished: give your viewers an genuine have a look at what sort of preparation goes into your work.

For instance, this vintage store proprietor took a video of themselves making posters for an upcoming sale.

give sneak peeks of sales

Supply: @almahomevintage on Instagram

17. Announce a contest winner

Hosting a contest or giveaway on Instagram is an effective way to realize followers—however you can too create efficient engagement while you’re asserting the winners.

Posting a contest winner in your tales is sweet for 2 causes. First, it will possibly assist notify a contest winner that they’ve gained, and second, it helps to show the legitimacy of your contest to your followers. In spite of everything, what number of contests have you ever entered and by no means heard again from?

Non-winners (or of us who didn’t enter within the first place) will likely be extra more likely to enter future contest when they’re reminded that there’s really a winner.

announce a contest winner
Supply: @chamberlaincoffee on Instagram

18. Share a constructive assessment

You’ll be able to promote all you need, however nothing hypes your small business up fairly like a constructive assessment. Share one in your Instagram story to humbly present your followers how terrific you’re.

share a review

Supply: @michellechartrandphotography on Instagram

19. Showcase your craft

In case you work in a inventive business, you should utilize the story sticker to flaunt your expertise. This works finest in case you’ve bought a while in your palms. (Binging a senseless actuality present? This is perhaps the time to get busy.)

For instance, this artist devoted a while to doodling their followers’ options, creating a extremely participating lineup of Instagram tales.

show off your craft

Supply: @vaish.illustrates on Instagram

20. Share progress photographs

Rome wasn’t in-built a day, they are saying, and if Romans had Instagram you may wager they might have been displaying progress pics. Sharing a number of photographs of the identical factor in several phases could be tremendous compelling (like this Porche illustrator’s story).

show progress 1
Supply: @b.a.v.z on Instagram

Instagram story query concepts

21. Ask for followers’ options

Make the most of your follower’s wealth of information and connections by asking them for options. This may be one thing that’s associated to your small business or model (“What scent of candle ought to I make subsequent?”) or one thing private (“Hairdresser suggestions in Chicago?”).

On prime of gathering invaluable perception, this has the added bonus of constructing your followers really feel such as you worth their enter—which, in fact, you do.

ask for user suggestions

Supply: @yelpmsp on Instagram

22. Encourage followers to ask questions on your occasion

If in case you have an occasion developing, in-person or on-line, you may generate some buzz by asking your followers if they’ve any questions on it. That is additionally an efficient strategy to gauge how effectively you’ve been delivering info (in case you get numerous questions on what time it begins, for instance, you may wish to test that you simply made that information public within the first place).

ask a question about your event

Supply: @greyscollective on Instagram

23. Create a selected “ask me something”

“Ask me something” or “AMA” is commonly used when creators ask questions on their Instagram tales.

However such a broad request can yield fewer responses. It’s higher to be particular in your ask. For instance, this artist challenged followers to ask his “Prime 4 Something,” which inspires them to essentially take into consideration a query. (Prime 4 canine breeds? Prime 4 pizza toppings? Prime 4 seasons?)

ask a question
Supply: @liamdrawsdrag on Instagram

24. Ask for nameless questions or suggestions

Full disclosure: the web could be a very imply, very indignant place, so be sure you’re in psychological state when embarking on this kind of Instagram story query journey.

By the brand new NGL app, you may add a query sticker that enables anybody to submit a message anonymously. This may be enjoyable on your followers and may end in some shocking (and brutally trustworthy) suggestions. It’s additionally a possibility on your viewers to ask questions with out judgement.

answer anonymous questions

Supply: @eunicechanphoto on Instagram

Instagram story format concepts

25. Share an aesthetic collage

Not each story you put up has to have an actionable part—in reality, posting too many tales with polls, query stickers and hyperlinks can get a bit of exhausting on your followers.

Break it up by posting an attractive collage (way of life photographs of your model, in case you like, and even only a few fairly photos out of your digicam roll).

share an aesthetic collage

Supply: @tofinosoapco on Instagram

26. Use a photograph modifying app to create a cool format

There are literally thousands of picture modifying apps which might be designed particularly for Instagram. The choices could be overwhelming (and costly) however we’ve carried out a rundown of the most effective instruments for Instagram in a handy dandy blog post.

use a program to make a graphic
Supply: @articulateproductions on Instagram

27. Collect previous posts below a brand new theme

Consider this like a fast and soiled Instagram Guide — you may share a bunch of your previous content material below a brand new theme for a enjoyable, visually compelling story.

For instance, Canada’s Drag Race shared previous photographs of drag queens below the theme of parts (Au for a gold look, and many others).

combine posts into a theme

Supply: @canadasdragrace on Instagram

Instagram story design concepts

28. Layer one picture on prime of one other

By utilizing a reasonably background picture after which selecting one other image out of your cellphone’s album to layer on prime of it (do that by discovering the Digicam Roll sticker), you will get a two-in-one look.

This can be a nice strategy to share tweets by way of Instagram—it’s rather more fascinating than the screenshot alone.

layer one photo on top of the other

Supply: @thefilmscritic on Instagram

29. Share an informative graphic

Utilizing Hootsuite’s free Instagram stories templates, you may mix photographs and textual content into stunning graphics that talk invaluable info to your followers (like what’s for breakfast).

share an informative graphic

Supply: @thebeaulab on Instagram

30. Share a number of tales below one theme

If in case you have numerous photographs to share, take into account sharing them as separate tales as a substitute of constructing a collage. The consumer expertise is kind of like flipping by a ebook—your followers have to show the web page (faucet the display screen) to seek out out what’s subsequent.

This vintage-inspired clothing brand confirmed off an outfit that may be worn 4 alternative ways by posting a separate story for every model. They launched the quartet of tales with a canopy, which is a clear strategy to ease your followers into the narrative you’re developing.

share multiple stories under one theme

Supply: @shop.lovefool on Instagram

31. Use an emoji to counsel tapping to the subsequent slide

An emoji or sticker pointing to the best is a useful trace to customers that there’s extra in retailer. This can be a good technique to make use of in case you have a whole lot of info to speak in your tales. It’s higher to share information in small chunks, so your tales don’t get overwhelming.

use an emoji to suggest the next slide

Supply: @poshmarkcanada on Instagram

32. Share a single picture with some academic textual content

This is a superb strategy to share digestible bits of knowledge along with your followers. It’s easy and clear, so it’s pleasing to the attention. Choose a single picture and select a number of sentences to accompany it.

If the message you wish to convey is simply too lengthy, use a number of photographs as separate tales, so the viewer has to faucet by to learn—that’s what Patagonia does on this story.

share company history

Supply: @patagonia on Instagram

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