24 Twitter Demographics That Matter to Entrepreneurs in 2022

Twitter’s small-but-mighty phrase depend has had a grip on us for the reason that platform first launched in 2006. The microblogging app isn’t solely an efficient device for communication (and memes), but in addition for enterprise: a single advert on Twitter has the potential to achieve 436.4 million individuals.

However who’re these customers? Demographics matter. The place do they stay? How a lot cash do they make? Are they sufficiently old to lease a automobile or legally purchase fireworks? All necessary inquiries to ask when utilizing the platform for social advertising, particularly for those who’re some sort of pyrotechnic carshare startup. (That’s my concept, nobody steal it.)

These statistics reveal every little thing it’s good to find out about who’s utilizing Twitter–and who’s not utilizing it. From demographics on age and gender to lovers and haters of the platform, we’ve obtained you coated.

General Twitter user demographics

1. Twitter is the world’s 15th most-used social media platform.

Sandwiched between Pinterest (the world’s 14th most-used platform) and Reddit (in spot quantity 13), Twitter is far decrease on the record than Fb and Instagram—however it is a lineup of giants. It’s sort of like an Olympic swimmer getting fifteenth place: they’re nonetheless among the best swimmers on the planet.

Supply: Digital 2022

2. Twitter is the 12th most popular time period searched on Google.

Regardless of having its personal app (and, you already know, bookmarking present) persons are nonetheless looking “twitter” on Google typically—much more typically than Netflix.

top google search
Supply: Digital 2022

3. Twitter.com is visited 7.1 billion occasions monthly.

That’s primarily based on knowledge from Statista—there have been 7.1 billion visits in Could 2022, which was up from 6.8 billion visits in December 2021.

4. Adverts on Twitter have the potential to achieve 8.8% of all web customers.

There’s 4.95 billion whole web customers, so 8.8% is nothing to sneeze at. Possibly it’s time to start out researching how to use Twitter for business.

advertising audience overview

Supply: Digital 2022

5. The variety of worldwide Twitter customers is predicted to develop to 497.48 million by 2025.

That’s nearly 5 hundred million, for those who’re counting (and we’re).

forcasted number of users

Supply: Statista

6. 82% of high-volume Twitter customers say they use the platform for leisure.

A 2021 Statista study discovered that 82% of frequent Tweeters (those that Tweet 20 or extra occasions monthly, dubbed “excessive quantity” on this knowledge) use Twitter for leisure. 78% stated they use the micro-blogging platform as a option to keep knowledgeable, and 77% stated they used it as a option to categorical their opinions. Not surprisingly, solely 29% of low-volume Twitter customers (those that tweet lower than 20 occasions monthly) stated they use Twitter as a option to categorical their opinions… in spite of everything, you may’t actually categorical your self on the app for those who’re not tweeting or retweeting.

reasons for using Twitter

Supply: Statista

7. In the case of utilizing social media websites for information, Twitter is the most popular source.

That’s true in america, anyway. In 2021, 55% of People reported that they frequently get information from Twitter. That makes it the most-used social platform for information—Fb follows at 47%, then it’s Reddit (39%), Youtube (30%) and TikTok (29%).

using for news
Supply: Statista

8. Plus, 57% of people who get information from Twitter say the platform has elevated their understanding of present occasions over the previous yr.

That is from one other American survey. 39% of Twitter information customers stated that they realized extra concerning the lives of celebrities and public figures, 37% stated it elevated how politically engaged they really feel and 31% stated it elevated their stress ranges.

news and stress levels
Supply: Pew Research Center

9. Solely 0.2% of Twitter users only use Twitter.

In different phrases, practically the entire people on Twitter have accounts on different social networks too. The most important overlap is with Instagram—87.6% of Twitter customers additionally use Instagram. Social media entrepreneurs ought to hold that in thoughts when designing campaigns (for instance, there’s far much less of an overlap between Twitter and Snapchat customers, so choosing these two platforms might lead to reaching a wider audience).

overlap of social platforms
Supply: Digital 2022

10. A majority of Twitter customers don’t actually understand their privacy settings.

Yikes. In line with a 2021 Pew Research survey, 35% of Twitter customers stated they both had a non-public Twitter deal with or weren’t certain about their privateness settings… however of these customers, 83% really had a public Twitter account. (Psst—for those who’re unsure about your individual settings, try these best practices for optimizing Twitter settings).

privacy settings

Supply: Pew Research Center

Twitter age demographics

11. Most Twitter customers are between the ages of 25 and 34.

Worldwide, 38.5% of Twitter customers are 25-34, making it the most important age group utilizing the app. So, for those who’re attempting to extend model consciousness on this age group, Twitter is a good match.

The smallest age group is 13-17 (6.6%), which is probably for the best.

worldwide users by age group

Supply: Statista

12. 20% of 18 to 34 year olds have a beneficial opinion of Twitter.

In actual fact, it looks like opinions of Twitter have an inverse relationship to age—youthful individuals are likely to have a beneficial opinion and older individuals are likely to have an unfavourable opinion. It’s exemplified within the Statista graph under: the sunshine blue (“very beneficial”) chunk will get smaller because the age group will increase, and the pink (“very unfavourable”) chunk will get bigger because the age group will increase.

favourable opinion USA age

Supply: Statista

13. Since 2014-15, the variety of teenagers who use Twitter has decreased.

In line with a PEW Research study, 33% of U.S. teenagers reported utilizing Twitter in 2014-15, however solely 23% of teenagers reported utilizing the platform in 2021. There was additionally a lower in teen curiosity for Fb, whereas Instagram and Snapchat noticed a rise (52% to 62% and 41% to 59%, respectively).

teen usage

Supply: Pew Research Centre

14. Twitter has one of many smallest age gaps in customers of any in style social platform.

Which means that the distinction in age between the youngest Twitter customers and the oldest Twitter customers is smaller (35 years) than different apps—for instance, the age hole in Snapchat customers is 63 years. Whereas Twitter’s age hole is small, it’s not the smallest (that award goes to Fb, which has a median age hole of 20 years).

user age gap

Supply: Pew Research Centre

Twitter gender demographics

15. Worldwide, 56.4% of Twitter customers establish as male.

And 43.6% establish as feminine.

worldwide users by gender

Supply: Statista

16. 1/4 of all American males use Twitter.

That’s solely barely greater than the stat for girls—22% of American ladies are on the app.

by gender USA

Supply: Statista

17. 35% of American ladies have a beneficial opinion of Twitter, and 43% of American males have a beneficial opinion of Twitter.

In line with a 2021 study by Statista, 43% of American males have a “very beneficial” or “considerably beneficial” opinion of Twitter—and 35% of American ladies really feel the identical manner.

favourable opinion USA adults by gender

Supply: Statista

Twitter location demographics

18. America is the nation with probably the most Twitter customers, with 76.9 million.

Following the U.S. is Japan (58.95 million customers), then India (23.6 million customers), then Brazil (19.05 million customers).

countries with most Twitter users

Supply: Statista

19. Singapore is the nation with the best eligible attain charge for Twitter advertisements (53.9%).

Meaning advertisements and promoted Tweets have the potential to achieve simply over half of Singaporeans, and it’s the nation with the best eligible attain charge. After Singapore is Japan (52.3%) after which Saudi Arabia (50.4%).

advertising reach rate
Supply: Digital 2022

20. The U.S. has the most important promoting viewers on Twitter.

As a result of America is the nation with probably the most Twitter customers, it’s additionally the nation with the most important promoting viewers. Adverts on Twitter have the potential to achieve 27.3% of all People over the age of 13.

ad reach ranking

Supply: Digital 2022

22. 26% of U.S. adults have a “considerably beneficial” opinion of Twitter.

That is in line with a 2021 Statista survey. The identical knowledge experiences that 13% of American adults have a really beneficial opinion of Twitter, 15% have a considerably unfavourable opinion of Twitter, and 18% have a really unfavourable opinion of Twitter. In different phrases, opinions are combined—however whether or not they’re love-scrolling or hate-scrolling, they’re nonetheless scrolling.

favourable opinion USA adults

Supply: Statista

Twitter revenue demographics

23. Solely 12% of People who make below $30k a yr use Twitter.

The numbers are bigger in higher-income teams. 29% of People who make $30,000-$49,999 per yr use Twitter and 34% of People who make 75k or extra per yr use Twitter.

income and education statistics

Supply: Pew Research Centre

Twitter training degree demographics

24. 33% of Twitter customers have a school training.

In actual fact, these with post-secondary levels are the most important proportion of Twitter customers—26% have accomplished some school, and 14% have a highschool diploma or much less. Students, unite.

education level USA

Supply: Statista

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