24 Instagram Reels Stats That May Shock You


Instagram has lengthy been the go-to social channel for sharing photograph content material with a devoted viewers. Who remembers including the Amaro filter to actually all their early photograph content material? We do, and we see you.

Nevertheless, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting in direction of constructing “new experiences” in 4 key areas: creators, social commerce, messaging, and (the subject you’re right here for!) video.

This announcement got here in the identical month that Instagram doubled Reels’ most working size, signaling the corporate’s vital dedication to video.

Since then, Meta has doubled down on Reels and even introduced the short-form, snappy video format to IG’s sister platform, Fb.

Meta’s continued religion within the platform suggests Reels is right here to remain. Learn on to find some important Instagram Reels stats that can inform your digital advertising and marketing technique in 2022.

General Instagram Reels statistics

Instagram Reels will turn 2 years previous in August 2022

Though first introduced in Brazil in 2019 underneath the identify “Cenas,” Instagram Reels had been launched to the world at massive on the top of the primary few months of the COVID-19 international pandemic to compete with TikTok’s exploding reputation.

2. Reels have a maximum running length of 60 seconds

Initially simply 15 seconds, Instagram doubled the utmost working size for Reels to 30 seconds a month after the function’s launch earlier than doubling it once more in July 2021. This transfer got here only some weeks after TikTok tripled the utmost size of their movies from one minute to a few. Might we see one other video-length replace for Reels within the close to future?

3. Much like natural Reels, advertisements even have a maximum running length of 60 seconds

Advertisements produced for Reels present an identical expertise to natural Reels and permit audiences to have interaction with the content material by way of feedback, likes, views, and shares. Reels advertisements are discovered amongst the most well-liked locations to entry Reels content material, for instance, a consumer’s feed, tales, Discover, or Reels tabs.

4. Reels movies have a maximum file size of 4GB

Contemplating that Reels has a most working size of 60 seconds, 4GB is greater than sufficient capability to add your video within the highest attainable definition and dazzle your potential prospects.

We suggest filming in 1080p, which most cell gadgets help, and a few even movie in 4K should you fancy including a further layer of high quality to your Reels.

5. Instagram recommends a ratio of 9:16 for Reels videos

No, 9:16 isn’t a bible verse, however truly the usual side ratio for vertical movies. To essentially make Reels pop, entrepreneurs have to report on this ratio to add their content material to Reels. IG additionally recommends a measurement of 1080 x 1920 pixels.

It’s vital to do not forget that Instagram Reels is a cell first-format, so entrepreneurs ought to tailor their output to attraction to a mobile-first consumer base (trace trace, don’t report video in 16:9, which is the TV-size side ratio).

6. Probably the most considered Instagram Reel has 289 million views

Senegalese social media character Khaby Lame holds the title for most-viewed Instagram Reel. The video, which options Lame returning to his iron a number of occasions to make sure it’s turned off, is posted with out dialogue or narration.

This Instagram Reel serves as a reminder to social media entrepreneurs that generally the best concepts are the simplest and speaks to the video’s format as being to speak an concept or follow with out truly utilizing any phrases.

7. The most followed Reel-producing Instagram account is Instagram itself

With 458.3 million followers to their identify, the platform itself is probably the most subscribed Instagram account, with not less than one Reel accessible to view on the corporate’s web page. Following a ways behind is soccer star Cristiano Ronaldo and mannequin and actuality TV character Kylie Jenner, with 387.5 million and 298.1 million followers respectively.

Instagram Reels consumer statistics

8. Customers in India prefer Reels to TikTok

India is the one nation with the next share of Google searches for Instagram Reels than their hyper-popular competitor, TikTok. In response to Google Search Developments, Instagram Reels searches eke out a 54% share of searches in comparison with 46% for TikTok.


Supply: Google Trends

9. In 2022, Instagram customers will probably be on the platform for 30 minutes per day

Whether or not they’re scrolling by way of and fascinating with Reels, making purchases and profiting from social commerce, or speaking and fascinating with manufacturers, grownup Instagram customers common round half-hour per day on the app.

Instagram Reels utilization statistics

10. Following Reels’ launch, Instagram’s usage in Brazil grew by 4.3%

Keep in mind that Brazil was the primary nation to get entry to Reels, so this progress makes whole sense. What’s fascinating right here is that this determine provides us an perception into the adoption charges of latest options as soon as they’re launched by social media platforms.

To place the expansion stat right into a wider context, Brazil’s Instagram utilization sometimes expands by about 1% month on month, however between October and November 2019, when “Cenas” (now Reels) launched on iOS and Android, utilization grew by over 4 occasions that quantity.

Instagram engagement benchmarks January 2022

Supply: Hootsuite Digital Trends Report

11. 9 out of 10 users watch Instagram movies weekly

In August 2021, Instagram for Enterprise reported that 91% of not too long ago surveyed energetic Instagram customers mentioned they watch movies on Instagram not less than as soon as per week. For entrepreneurs, this alerts that movies actively attain audiences and are gaining popularity on the platform.

12. 50% of users use the Discover web page each month

Profitable Reels usually tend to be featured on the Discover web page. In case your Reel is proven on this web page, you could have a substantial probability to show your model to new followers.

13. Reels have change into Instagram’s fastest-growing feature worldwide

Over the previous 12 months, search curiosity for Instagram Reels has eclipsed that of Instagram Tales, reaching peak reputation across the first week of 2022. With audiences actively trying to find Reels and wanting to coach themselves in regards to the options, this can be a surefire sign to entrepreneurs that they should undertake Reels as a part of their Instagram advertising and marketing technique ASAP.

Google Search Trends for Instagram Stories versus Instagram Reels versus Instagram Shop

Supply: Google Trends

14. More than one in three teens are excited to see extra dance challenges in 2022

If you happen to’re seeking to faucet into Gen-Z and even youthful demographics, that is the stat to concentrate to as a result of it’s vital that manufacturers meet audiences with the content material they prefer to see and have interaction with.

Moreover, audio and music in these social challenges are every little thing and could be instrumental in kick-starting tendencies through short-form movies in Reels.

15. Posting Reels might improve your overall Instagram engagement

In 2021, Hootsuite ran a research testing the consequences posting Reels had on our account’s total engagement. We discovered that within the days following a Reel being posted, the Hootsuite Instagram account noticed vital spikes in followers and will increase in engagement.

Nevertheless, in accordance with Hayden Cohen, Hootsuite Social Advertising and marketing Strategist, Hootsuite’s comply with and unfollow price didn’t change a lot:

“We sometimes see roughly 1,000-1,400 new followers each week, and roughly 400-650 unfollows per week too (that is regular). I’d say our comply with and unfollow price has stayed the identical since posting Reels.”

Hootsuite weekly Instagram engagement graph

Supply: Hoosuite’s Instagram Insights

Instagram Reels enterprise statistics

16. Instagram boasts a 1.50% engagement rate for video posts

1.5% could not look like a lot, however most social media advertising and marketing consultants agree that between 1-5% is a good engagement rate. The extra followers you could have, the tougher it’s prone to be to attain a good engagement price. And for reference, Hootsuite’s social media crew reported a median Instagram engagement price of 4.59% in 2020.

If you wish to know extra about engagement charges, try How to Increase Social Media Engagement: A Guide for Marketers.

17. 71% of individuals associate Instagram with celebrities

In a survey of over 25,000 folks commissioned by Meta, 71% % of respondents mentioned they strongly affiliate Instagram with following influencers and celebrities.

With most of the most considered Reels on Instagram coming from celebrities and verified accounts, it might be time you checked out utilizing influencer marketing in your Instagram technique.

18. 86% of consumers say they’d purchase, strive, or suggest a product when Instagram content material is rated as “shareworthy”

The creator panorama on Instagram is poppin’ and social media entrepreneurs could be silly to not have interaction with creators to assist them construct their viewers, drive extra engagement and create shareable content material to assist drive gross sales.

19. Nike averages 4.6 million views per Reel

Nike’s greatest performing Reel has over 6.7 million views, with its worst performer to this point accruing a (nonetheless very spectacular) 3.4 million views.

Nike is only one of many family style manufacturers leveraging Instagram Reels to tug in viewers, with Louis Vuitton, Gucci, and Chanel additionally pulling in 1M+ views on their movies.

20. 30/30 NBA groups are making use of Reels

You learn that proper. Because the function’s launch in August 2020, each single franchise within the NBA has posted not less than one Reel to their web page and brought benefit of the facility of Reels to have interaction audiences.

Once you check out the highest adopted NBA accounts on Instagram (The Warriors, Lakers, and Cavaliers), you’ll be able to see that they’re constantly pulling in upwards of 1 million views on their Reels, serving to them drive colossal engagement and model consciousness.

21. 20/20 Premier League groups are making use of Reels

And the pattern’s not simply restricted to US basketball. Each crew in soccer’s Premier League has realized the advertising and marketing potential of Instagram Reels, producing content material starting from participant interviews to match highlights.

Checking in on probably the most adopted Premier League groups on Instagram (Manchester United, Liverpool, Chelsea), you’ll see that their Reels are pulling in even higher numbers than the NBA, with some posts eclipsing 20 million views.

For entrepreneurs, this alerts that there’s a variety of manufacturers and companies leveraging the facility of Reels to extend engagement and model consciousness and place themselves as a forward-thinking model that understands the potential and energy of short-form video.

Instagram Reels advertisements statistics

22. Meta reviews that 53.9% of Instagram Reels ad audience share is male, with 46.1% figuring out as feminine

Males nearly outnumber girls by way of Reels advert viewers share, however you’ll have to do your personal analysis to know the make-up of your model’s particular Instagram viewers. It’s additionally value remembering that Meta doesn’t report another genders other than female and male.

Instagram Reels audience overview January 2022
Supply: Hootsuite Digital Trends Report

23. Instagram Reels ads reach 10.9% of the entire inhabitants (aged 13+)

As should you wanted any extra convincing to undertake Reels into your Instagram advertising and marketing technique, advertisements posted on Instagram reels have the potential to succeed in 10.9% of the entire inhabitants of individuals aged 13+.

24. Meta reviews that up to 675.3 million users could be reached with advertisements on Instagram Reels

You don’t must be advised how in style Instagram is, with the app as an entire racking up 1.22 billion customers every month. Nevertheless, it would shock you to study that Instagram Reels’ potential advert attain is over half that, at over 675 million.

Simply handle your Instagram web page alongside your different social channels utilizing Hootsuite. From a single platform, you’ll be able to schedule and share content material from a single platform, together with video, have interaction your community, and increase top-performing content material.

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