22 Fb Messenger Stats Entrepreneurs Should Know in 2022

In search of a direct communication channel to potential and present clients? Test! A advertising answer that drives group and commerce? Test! A messaging platform owned by one of many world’s greatest tech firms with unfathomable attain? Test!

There’s loads to be mentioned about Fb Messenger. If we’re being trustworthy, we expect it’s one of the vital under-tapped sources obtainable to a enterprise, particularly given the rise of social commerce and audiences putting a better worth on genuine communication and customer support.

If you happen to’re not utilizing on the spot messaging in your small business, maybe these Fb Messenger stats will propel you into onboarding the platform to drive clicks, commerce, and blissful clients.

General Facebook Messenger stats

Facebook Messenger was launched in August 2011

Messenger was grown out of the unique Fb Chat performance and spun off into its personal product in 2011, making the moment messaging platform 11 years previous in 2022.

Over 3 billion people are predicted to use messaging apps in 2022

Whether or not they’re DM’ing their favorite brand on Messenger or chatting with their newest crush through WhatsApp, the proof is within the pudding that messaging apps are commonplace amongst cell phone customers (and round a 3rd of the world’s inhabitants!)

Messenger is the second most popular iOS app of all time

Fb Messenger is kinda a giant deal. The app permits customers to ship and receives messages (clearly!) with individuals they’re linked to by means of Fb or Instagram, share gifs, memes, and pictures, make and obtain video calls, common calls, and voice notes, and gives manufacturers with a cross-platform line of communication with clients.

Messenger has been downloaded 5.4 billion times since 2014

Meta, the mum or dad firm of Messenger, dominates the highest downloaded apps from 2014-2021, with Fb, WhatsApp, Instagram, and Fb Messenger downloaded a staggering whole of 20.1 billion occasions.

Supply: eMarketer

So, what does Meta’s domination imply for social media advertising?

Our take is that it’s essential to do not forget that every platform underneath the Meta umbrella is its personal beast. For instance, the viewers who hangs out on Instagram is probably going solely totally different than an viewers who spends extra of their time participating with Fb or Messenger, and campaigns must be tailor-made towards particular channels and audiences to attain profitable outcomes.

Fb Messenger consumer stats

Messenger has almost 1 billion monthly active users (MAUs)

Woah, 988 million individuals log into the app on a month-to-month foundation to work together with family and friends, talk with their favourite manufacturers, and make and obtain calls.

Messenger is the place virtually one-eighth of the world’s inhabitants hangs out, and for entrepreneurs, it is a vital quantity of people that will be actively engaged with and targeted with ad campaigns.

In the US, Facebook Messenger is most popular with women

Girls make up 55.7% of Messenger’s userbase within the US, with males making up the remaining 44.3%. One thing to consider if you’re utilizing Messenger to have interaction with clients.

Forget about marketing to 13-17-year-olds on Messenger

Within the US, Fb Messenger is least common with individuals aged 13-17, that means that youthful demographics are shunning the platform, which is one thing to bear in mind as you craft campaigns.

Facebook Messenger is the 7th most popular social media network

With simply shy of a billion customers, Messenger sits behind TikTok, WeChat, Instagram, WhatsApp, YouTube, and Fb when it comes to energetic customers.

2.6% of Internet users say that Messenger is their favorite platform

Provided that the Web is utilized by over 4.6 billion individuals, that 2.6% determine roughly interprets to 119 million individuals who charge Messenger above Pinterest, Snapchat, and Discord.

Chart: Favourite Social Media Platforms

Supply: Hootsuite Digital Trends Report

82% of US adults say that Messenger is their most regularly used messaging app

Does this wildly excessive share imply that Messenger is extra common than WhatsApp within the US? And do entrepreneurs want to concentrate to People utilizing Messenger for communication functions and meet audiences the place they’re at?

Facebook Messenger is the third-ranked app in terms of monthly active users

If you happen to’re operating campaigns on apps with a low quantity of energetic customers, you’ll battle to see respectable returns. Fortunately, Messenger has the third-highest quantity of people that log into the platform month-to-month and completes the highest 4 alongside different Meta properties, together with Fb, WhatsApp, and Instagram.

Chart: App Annie App Ranking: Active Users (Facebook Messenger is third)

Supply: Hootsuite Digital Trends Report

Messenger was the 7th most downloaded app of 2021

TikTok (unsurprisingly!) took the primary spot, intently adopted by Instagram and Fb to spherical off the highest three.

We’re feeling fairly chill in regards to the Fb Messenger app not being too excessive on the checklist as a result of data shows that downloads have trended downwards since 2015, signaling that folks have already downloaded the app on their gadget, moderately than Fb Messenger falling out of favor.

Fb Messenger utilization stats

The average time spent using Messenger is 3 hours per month

To place that utilization right into a broader context, customers spend the identical period of time scrolling Telegram and Snapchat. YouTube is the app that customers spend probably the most time on per thirty days, with the common time spent per thirty days standing at an enormous 23.7 hours.

People send 21 billion photos via Messenger every month

Photograph sharing is simply one of many many options of this highly effective app as individuals and companies internationally join with one another to share content material.

US adults will spend 24 minutes per day on mobile messaging apps in 2022

The variety of minutes US adults spend on messaging apps like Fb Messenger and WhatsApp has elevated from 18 minutes in 2018 to 24 minutes in 2022. The explanation for a rise of 33% is basically because of the COVID-19 international pandemic which noticed people turning to different types of communication to have interaction with enterprise, manufacturers, and connections.

Moreover, this improve reveals that individuals are transferring away from extra conventional strategies of digital communication, for instance, textual content messages and e-mail, to speak.

Graph: Mobile messaging apps, average time spent in the U.S., 2018-2022

Supply: eMarketer

Fb Messenger stats for enterprise

40 million businesses use Facebook Messenger

Mixed with Messenger adverts, this makes the platform one of many fastest-growing channels to achieve and interact with customers.

1 billion messages are sent between people and businesses on Messenger every month

The excessive quantity of messengers reveals that companies use Fb Messenger to work together with clients, present next-level service, and generate group and engagement with Messenger.

There are 33,000 active bots on Facebook Messenger

Bots fall into one among two distinct classes: chatbots which provide help to streamline your small business’s communication technique, and bots that are simply plain annoying and do issues like spam individuals.

We’re large followers of chatbots and never a lot the opposite sort of bots.

Chatbots are a implausible technique that entrepreneurs ought to use to assist present an engagement channel for patrons and save time and sources answering generally requested shopper questions.

As well as, Fb Messenger chatbots assist automate gross sales. With 83% of consumers saying they might store for or purchase merchandise in messaging conversations, now could be the time to extend the utilization of chatbots in your small business to drive extra development.

Wish to know extra about how chatbots (the great kinda bot!) may help you improve your response occasions, drive extra gross sales, and take your customer support to the following stage? Try The Complete Guide to Using Facebook Chatbots for Business.

Fb Messenger adverts stats

The potential ad reach for Messenger is almost 1 billion people

Okay, it’s 987.7 million, to be exact, however who’s counting? Running ads on Messenger can result in an above-average conversion rate as personalization and direct-response advertising turns into extra common.

Ads on Messenger will mostly reach men aged 25-34

Nearly 20% of Fb Messenger’s viewers are prime to obtain Messenger adverts. However, women, don’t panic! The 24-34 ladies’s cohort is the second most reached group of individuals, with 13.3% of girls reachable by adverts.

If you happen to’re within the 65+ vary, only one.9% of girls and 1.7% of males shall be served adverts from Messenger.

Chart: Facebook Messenger Advertising Audience Stats

Supply: Hootsuite Digital Trends Report

The countries with the highest eligibility reach rate are located outside of NA and EMEA

Vietnam (68.6%), New Zealand (66.2%), and the Philippines (66%) come by means of! These are the highest 3 international locations with the best potential advert attain in comparison with their whole inhabitants aged 13+.

Canada and the US are one of many lowest-rated counties, with solely 2.0% and a couple of.4% of the inhabitants doubtlessly reachable with Messenger adverts.

So if you happen to’re crafting campaigns to drive clicks and commerce utilizing Fb Messenger, take into account promoting outdoors of North America, to start with.

India is the country with the highest Messenger advertising audience

Messenger adverts have the potential to achieve 11.2% of the inhabitants, intently adopted by Brazil and Mexico.

Whether or not you’re a longtime model or just getting started with social, don’t ignore the facility of Fb Messenger as a part of a holistic social media advertising technique. With the rise of chatbots and social commerce predicted to be a major pattern in 2022, there’s no higher time to weave Messenger into your campaigns.

Develop your on-line and in-store gross sales with a Fb Messenger chatbot by Heyday by Hootsuite. A chatbot can enhance your buyer’s buying expertise, whereas permitting your service staff to give attention to higher-value interactions. 

Get a free Heyday demo



Flip customer support conversations into gross sales with Heyday. Enhance response occasions and promote extra merchandise. See it in motion.

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