20 Snapchat Demographics That Matter to Entrepreneurs in 2022


So far as social media platforms go, Snapchat is fairly informal. Taking a photograph, typing out some textual content and sending it to a pal could be completed in—effectively—a snap. However that’s social networking. In relation to advertising on the app, technique is vital. Growing a profitable plan on your model requires realizing rather a lot about your viewers, and that features which social platforms they use, and the way, and why.

Snapchat advertisements have the potential to achieve 9% of the world’s inhabitants. That’s about 712 million individuals. However who’re they? How outdated are they? The place do they reside? Relying on whether or not your model serves cool teenagers or hip grandparents (or each: see stat #10) you’ll need to do a little analysis on the app earlier than investing your hard-earned {dollars} on a advertising marketing campaign.

Listed below are all of the Snapchat stats and demographics you must know.

General Snapchat demographics

1. Snapchat is the world’s 12th most popular social media platform.

It ranks under Fb, Youtube, Instagram and TikTok, however above Pinterest and Twitter.

Supply: Digital 2022

2. Each minute, 2 million snaps are despatched.

That’s an terrible lot of mirror selfies, canine photographs and photos of individuals’s foreheads.

media usage in an Internet minute as of August 2021

Supply: Statista

3. Snapchat has over 306 million every day energetic customers.

That’s on any common day—a 12 months over 12 months enchancment from 2021’s 249 million.

Snapchat daily active users

Supply: Digital 2022

4.1.4% of internet users ages 16 to 64 name Snapchat their favorite social media app.

Which may not sound like rather a lot, however there’s 4.95 billion web customers in complete—so 1.4% is lots (over 69 million).

favourite social media platforms 2022

Supply: Digital 2022

5. Advertisers on SnapChat have the potential to reach 557.1 million people.

All collectively, that provides as much as 7% of the planet’s whole inhabitants. Of these individuals, 53.8% establish as feminine and 45.4% establish as male.

Snapchat advertising audience overview

Supply: Digital 2022

(However advertisements should not the one approach to do advertising on the platform. Be taught extra in our guide to using Snapchat for business.)

6. On common, Snapchat customers spend 3 hours per month on the platform.

It’s tied with Fb Messenger and Telegram.

time spent with social media apps

Supply: Digital 2022

7. Nearly 50% of Reddit users additionally use Snapchat.

Of the social platforms studied in our 2022 Digital Report, Reddit customers have been the most probably to additionally use Snapchat (on the opposite facet, Snapchat customers are most probably to additionally use Instagram—90% of them do).

Supply: Digital 2022

Snapchat age demographics

8. 39% of Snapchat’s advertising audience is between the ages of 18 and 24.

18 to 24 12 months olds are the biggest age group that use Snapchat, adopted by ages 25 to 34 and ages 13 to 17. So in case your model targets Gen Z audiences, Snapchat ought to positively be in your radar.

Snapchat advertising audience profile

Supply: Digital 2022

9. 3.7% of Snapchat’s promoting viewers is over the age of fifty.

Which may make you rethink utilizing the app for promoting in case you are concentrating on older audiences, however…

10. Individuals over the age of 50 signify Snapchat’s quickest rising viewers.

In line with our October 2021 report, Snapchat utilization amongst people over the age of fifty grew by 25% in lower than a 12 months—it’s a neighborhood of Snapchatters that’s growing at a sooner price than every other age group. Specifically, males over the age of fifty began snapping extra.

quarterly change in Snapchat audience reach

Supply: Digital 2021

11. Snapchat has the largest age gap in customers in comparison with different social platforms.

In line with Pew Research Center, there’s round a 63 12 months age distinction between the youngest and oldest Snapchat customers. That’s bigger than Instagram’s age hole (58 years) and rather a lot bigger than Fb’s age hole (20 years).

age gaps in Snapchat, Instagram use are particularly wide, less so for Facebook
Supply: Pew Research

12. 54% of Gen Z snappers use the app weekly.

On this case, Gen Z refers to people aged 12 to 17. The stat remained secure over the past two years (whereas weekly Instagram customers went down and weekly TikTok customers went up, weekly Snapchat customers stayed the identical).

So it doesn’t appear like Snapchat’s youthful technology viewers is shrinking, nevertheless it’s not essentially rising, both—consistency is the secret.

graph of Gen Z social media usage

Supply: Statista

13. In 2022, TikTok finally surpassed Snapchat as youngsters’ favorite social media app.

That’s in accordance with an eMarketer survey printed in April 2022. New child on the block TikTok beat Snapchat out within the hearts of teenagers,

teen social network users in the US, by platform, 2020-2023

Supply: eMarketer

14. However, 84% of teens say they use Snapchat no less than as soon as a month.

So on the engagement facet, Snapchat nonetheless beats TikTok on the subject of youngsters (80% of teenagers mentioned they use TikTok no less than as soon as per thirty days).

Snapchat gender demographics

15. Globally, 52.9% of world Snapchat customers establish as feminine.

And 46.3% establish as male. That’s a reasonably equal gender match, which means that promoting on this messaging app ought to attain all genders at across the identical price.

share of female versus male respondents Snapchat usage

Supply: Statista

16. In america, 55.1% of Snapchatters establish as feminine.

And 44.9% establish as male, which aligns fairly intently with the worldwide numbers—but when we’re splitting hairs, the stats for Snapchat skew somewhat extra feminine within the U.S. in comparison with the remainder of the world. Which means female-focused content material does effectively on Snapchat, so think about using the platform in case your model makes merchandise geared in the direction of girls.

share of female versus male respondents Snapchat usage US

Supply: Statista

Snapchat earnings demographics

17. 29% of American adults who make between $50,000 and $74,999 a 12 months use Snapchat.

It’s the very best proportion of all earnings ranges, however Snapchat is definitely fairly constant on this space: 25% of parents who make below $30k use Snapchat, 27% of parents who make between $30k and $49,999 use Snapchat and 28% of parents who make over $75k use Snapchat. Which means that one earnings bracket isn’t essentially higher for promoting than every other.

(Though it’s honest to say that individuals in that $75k and up class possible have additional cash to throw your manner.)

use of online platforms, apps varies by demographic group

Supply: Pew Research Center

18. 32% of faculty college students (and those that have accomplished some school) use Snapchat.

Just like the above, that is the biggest stat in that class, nevertheless it’s nonetheless similar to the others: 21% of parents who’ve accomplished highschool or much less have used Snapchat, and 23% of people that have a school diploma use the platform.

Snapchat location demographics

19. At 126 million, India is the nation with the biggest Snapchat promoting viewers.

The Snapchat person base in India provides as much as 11.5% of the nation’s complete inhabitants over 13. Coming in at second place is America with an promoting attain of 107,050,000 individuals (and notably, a better stat percentage-wise than India: 38% of People could be reached by Snapchat promoting). Then, it’s France with 24.2 million.

Snapchat ad reach ranking

Supply: Digital 2022

favourite social media platforms 2022

20. 28.3% of Snapchat customers are positioned within the Asia-Pacific area.

That makes it the area with essentially the most customers in comparison with the inhabitants, adopted by North America (20.8% of North People use Snapchat) and the Center East/Africa area (17.8% individuals use Snapchat). This demographic is projected to develop within the coming years, so take into account Snapchat for advertising should you’re concentrating on that space of the world.

Snapchat user share worldwide, by region, 2020-2025

Supply: eMarketer





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