19 Steadily Requested Social Media Questions [ANSWERED]

What do a household BBQ and an expert networking occasion have in widespread? The truth that somebody goes to ask you, “How do I’m going viral?” or different social media questions, like, “Do you simply put up on Instagram all day?” #no

Most individuals know social media is nice for enterprise, however generally these on the high don’t at all times perceive particularly the way it works. Whether or not it’s the C suite it’s good to deliver in control, a hiring supervisor, or your nosy aunt Meg, be ready with these solutions to the most well-liked social media questions.

19 frequently asked social media questions

1. What is a social media manager and what do they do?

A social media manager is someone who manages social media for a brand or multiple brands.

A social media manager’s responsibilities can span across social media marketing strategy, content creation, performance analysis, social listening, community management, and, sometimes, customer service.

Alongside their team, they social media managers also plan organic and paid campaigns, develop a content material calendar, and community with different manufacturers and influencer companions.

Generally social media managers are known as digital advertising and marketing managers, group managers, or model creators.

Massive corporations usually rent in-house social media workers, or depend on long-term company contracts. Small companies could solely have the finances to rent one full-time individual, leading to them being a “jack-of-all-trades” social media supervisor. These versatile entrepreneurs usually do the whole lot from technique to capturing movies and the whole lot in between. Or, they might outsource to freelance specialists in design, manufacturing, or writing to assist out.

2. How a lot does social media advertising and marketing price?

How a lot does a automotive price? Relies upon if it’s a Kia or a Mercedes. The identical goes for social media advertising and marketing: You possibly can spend rather a lot or slightly. However, the quantity you spend isn’t a assure of how rapidly you’ll attain your objectives. In spite of everything, a Kia and a Mercedes can each get you to the identical place on the time.

Working tons of advertisements or hiring an skilled company to handle your accounts may end up in quicker development. However, cash can’t exchange technique. Regardless of how a lot you put money into social media advertising and marketing, it’s good to know your target market, set measurable objectives, create a content strategy, take a look at several types of social media content material, and extra. You additionally want to know social media ROI to understand how a lot you possibly can spend on selling your services on social media and nonetheless make revenue.

Even should you handle the whole lot in-house, you continue to must cowl the expense of your time (or your workforce’s), plus:

  • software program/instruments to supply and handle content material,
  • product or fee for influencer advertising and marketing campaigns,
  • advertisements price.

Unsure what try to be spending? Now we have a information on the best way to create a social media budget for companies of all sizes.

3. Is being a social media supervisor an actual job?

Hopefully by now, most individuals understand working in social media is an actual job. As of 2021, 91% of companies with over 100 workers use social media advertising and marketing.


The general public expects most corporations to have a social media presence, so the full-time jobs to handle these accounts are very actual. Apart from working instantly for an organization, social media managers also can work for companies representing a number of purchasers, or freelance.

Content creators—who was once known as influencers—are additionally a type of social media managers, however they’re centered on constructing their very own manufacturers as an alternative of an organization’s. This was once seen as a one-in-a-million shot at success however is turning into more and more extra widespread and financially viable because the creator economy continues to take off.

4. How do I get extra followers, particularly on a model new account?

Constantly put up high-quality, related content material your target market desires to see. Experiment usually to find which sorts of content material work finest.

However how do you try this? Sticking to a centered editorial calendar and frequently repurposing content.

Within the meantime, should you can’t stand looking at “0 followers” originally of a brand new account, and you’ve got the finances for it, contemplate operating advertisements to herald your first couple hundred followers.

In earlier years, cost-per-like campaigns had been low cost, however skyrocketed to an average of $0.52 per like in 2021. In 2022 and past, you may get a greater bang to your buck whereas nonetheless constructing a following with retargeting campaigns.

5. Is shopping for followers actually that unhealthy?

Sure. Don’t do it.

Want proof? We’ve run multiple experiments and the outcomes are clear: Shopping for followers damages your fame and may doubtlessly result in your account getting blacklisted. Some companies are outright scams, whereas others ship what they promise—1000’s of followers—however these followers aren’t actual, don’t remark or like, they usually don’t do something to extend the metrics that matter, like your engagement fee.

Need to spend cash to spice up your followers in a legit method? Congrats, that’s known as promoting. Right here’s the best way to get essentially the most out of your social ad campaigns as a beginner.

6. How do you go viral?

One doesn’t merely “go viral.”

The black gates resulting in the social media elites are guarded by greater than only a few viral posts. There may be content material there that doesn’t sleep. The analytics are ever watchful. It’s a bustling wasteland, riddled with Instagram Reels, selfies, and sponsorships. The air there’s an intoxicating fume. Not with a ten thousand individual digital camera crew might you do that.

As Boromir famously says in The Lord of the Rings: “It’s folly.”

Maybe Boromir would have felt otherwise about strolling into Mordor if he would’ve had a information equivalent to this one on the most effective social media trends to go viral.

7. Which social media platforms ought to I exploit?

The one appropriate reply is, “Not all of them.” You could be profitable with one social media channel, although preserve it to a max of three or 4 essential ones to concentrate on. (Until you’ve obtained an enormous workforce to deal with greater than that—then by all means, go for gold.)

When selecting which social platforms to make use of, search for matches that:

  • are the place your viewers hangs out
  • have promoting or different promotional choices
  • align with the types of content you need to create

Whether or not you’re organising new enterprise accounts or auditing your efficiency, understanding which platforms to make use of depends on having up-to-date statistics on every platform. Fortunate for you, we’ve our free, in-depth Social Trends 2022 report with all of the demographics it’s good to determine the place to focus your time this 12 months.

8. How many individuals use social media?

As of Q1 2022, 4.62 billion people use social media, which is 58.4% of the world’s inhabitants. That’s additionally an 8% bounce from 2021, when simply over 50% of the world was on social.

essential digital headlines January 2022 infographic

9. What’s the hottest social community?

Fb with 2.9 billion monthly active users. Subsequent up is YouTube with 2.5 billion month-to-month lively customers, then WhatsApp (2 billion) and Instagram (1.47 billion).

graph of most popular social networks with Facebook in number one spot


Because the mother or father firm of Fb, Instagram, Fb Messenger, and WhatsApp, Meta reaches 3.64 billion customers per 30 days. That’s 78% of the world’s 4.6 billion social media customers.

Technical social media questions

10. How do you create a great social media technique?

There isn’t a one-size-fits-all social media technique. Your technique is particular to your online business. However one factor that is the identical throughout each profitable social media technique? Making the whole lot about serving your viewers.

Model new to growing a method, or wanting so as to add one thing new to your toolbox? Try the next assets:

Need full steerage on each facet of making and optimizing your social technique? Attempt the Hootsuite Social Marketing course.

11. How do you calculate engagement fee?

Your engagement fee per put up is the share of your followers who interacted with that put up. Your general engagement fee is the typical engagement every put up obtained throughout a particular time interval.

To calculate it, take the whole variety of engagements in your put up and divide it by your whole follower rely.

(Engagements / Whole followers) x 100 = Engagement fee

Need a shortcut? Attempt our free engagement rate calculator, which incorporates benchmarks to measure your efficiency.

So what counts as an engagement?

  • Like
  • Remark
  • Share
  • Save (on Instagram)

For codecs like Instagram Stories, engagement may be a DM reply, clicking a hyperlink sticker, answering a ballot, or different Story actions. Engagement choices range by platform however these are those most have in widespread.

12. What number of hashtags ought to I exploit?

Every platform has its personal guidelines about this. For instance, Instagram permits a most of 30 hashtags per put up.

However must you use all of them? Nope.

Whereas algorithms change on a regular basis, our experiments present that utilizing fewer hashtags can truly enhance your attain by as a lot as 15%. Instagram now recommends utilizing solely 3-5 hashtags, regardless that they nonetheless permit as much as 30.

What about Fb, Twitter, and each different community? We’ve obtained you with an entire hashtag guide, together with the best way to discover the fitting ones for you.

13. How usually ought to I put up?

The “good” posting schedule modifications as usually because the platforms change their algorithms (which is rather a lot). What works proper now seemingly received’t in six months.

You don’t want to change your schedule each week, however try to be switching issues up at the very least as soon as 1 / 4 to see if posting kind of usually boosts your engagement. Your viewers’s conduct—how usually they’re on-line—and preferences will decide how profitable your posting schedule is. It’s totally different for everybody.

Bear in mind: your schedule must be one thing you possibly can sustain with. Need to put up 5 Reels every week however solely have time to make one? Be practical when planning.

OK, however how usually must you actually put up proper now? Right here’s the reply:

14. What are the picture sizes for every social platform?

Picture specs have modified over time as platforms redesign their apps and feeds. Try our full information to all present social media image sizes for 2022.

Right here’s a sneak peek of the most well-liked platforms and codecs:

social media image sizes 2022

15. What social media instruments do I would like?

Technically, you don’t actually want something. You possibly can handle your social media fully at no cost. However, having the next sorts of instruments will dramatically enhance your development and save money and time.

Content material scheduling

That is what most social media managers look to automate first, for apparent time-saving causes. Past scheduling posts, your ride-or-die instrument also needs to can help you:

  • Visually plan content material and campaigns,
  • Collaborate along with your workforce,
  • Optimize content material for every platform (e.g. tagging the fitting @mentions, media dimension enhancing),
  • Enable for bulk uploading and scheduling.

As you might have guessed, Hootsuite fills the invoice on all these. Try how Hootsuite brings planning and scheduling collectively to simplify your workflow:

Start your free trial. (You can cancel anytime.)

Content material creation

In the event you don’t have a workforce supporting you, you’ll seemingly need assistance. A couple of of our faves are Canva for graphics and ContentGems for content material curation. Plus, you possibly can join each to your Hootsuite account for max effectivity.

Social media analytics

When you create and publish your content material, you’re going to need to observe the way it performs to get an understanding of what your viewers likes and dislikes. social media analytics instrument (like Hootsuite!) will enable you to observe the information that issues throughout a number of social media accounts and networks, and generate complete studies to your workforce and boss.

Hootsuite analytics reporting dashboard

Start your free trial. (You can cancel anytime.)

Be taught extra concerning the different types of social media management tools and the best way to decide the most effective one to your wants.

Social media supervisor interview questions

Making use of for social media supervisor positions? Verify how your abilities measure up, and seize our free resume template.

Already landed an interview? Prep for these social media interview questions:

16. As a social media supervisor, how do you stability work and life?

Being a social media supervisor usually appears like a 24/7 duty, however because of expertise, you don’t need to be “on” 24/7. Schedule content material upfront, put aside particular instances to answer DMs and feedback, and most significantly, use automation that can assist you take pleasure in your downtime worry-free.

Launch a chatbot to reply buyer questions throughout off hours, and use an app like Smart Moderation to scan for spam or inappropriate feedback when you’re away.

17. How do you reply to trolls?

How an organization handles damaging feedback relies upon rather a lot on their content material technique, however as a rule: Everybody is aware of you don’t feed the trolls.

It’s a advantageous line between guaranteeing you’re addressing all legit buyer complaints and filtering out trolls who solely need to waste your time. When doubtful? Reply politely and professionally. It might not matter to the troll, however it’ll defend your fame along with your actual clients who’re watching.

18. Which social platforms do you’ve the strongest presence on and the way did you develop them (to your work or private use)?

Properly, I can’t reply that for ya. However right here’s the place you need to wow your interviewer with case research, percentages, and details. Certain, you grew Al’s Window Emporium’s Instagram followers, however by how a lot? What p.c improve was that year-over-year?

Details = outcomes, and outcomes are what corporations are hiring you for. Take the time to gather notable statistics out of your profession to show your capabilities.

19. We’re simply beginning out and need to develop our following rapidly. What do you recommend we do first?

Reply: relationship constructing for cross-promotion and/or operating an influencer campaign. Have a finances? Run advertisements.

Networking with different complementary companies is the quickest technique to develop a brand new, unknown account at no cost. The way you do that will range, however the important steps are:

  1. Determine potential companions (e.g. companies in your business/a associated business who aren’t rivals).
  2. Begin gradual: Comply with them, go away considerate {and professional} feedback on their posts. Do that for a number of weeks (if not longer!) earlier than ever approaching them or asking to companion up.
  3. After you’ve constructed optimistic rapport along with your feedback, it’s time to slip into the DMs… or emails. Attempt to discover an e mail contact. Use LinkedIn to seek for the corporate’s social media or PR workforce, or examine their web site.
  4. Ship a personalised introduction—beginning with what a cross-promotion would do for them. Why ought to they need to companion with you? What’s in it for them? Method the whole lot with this mindset and also you’ll be forward of most.
  5. So, what’s in it for them? In all probability cash. If your organization is extra established, a commerce or different promotional alternative may match as an alternative.
  6. In the event you don’t hear again, comply with up.

Let Hootsuite enable you to handle all of it effortlessly with content material planning and scheduling proper alongside highly effective analytics reporting. Plus all of the superior instruments like social listening and advertisements administration to take your development to the following degree. Attempt it free at the moment.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

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