130+ Social Media Acronyms Each Marketer Ought to Know

Studying a brand new language isn’t simple, and there’s sadly no Duolingo Owl for social media acronyms (Duo, for those who’re studying this, I’m completely going to observe my Japanese later, please cease texting me). However correct, intelligent use of web abbreviations is a part of a profitable social media technique — so in case your model is utilizing social media for enterprise, you’re going to need to examine up.

Improper use of acronyms on-line might be complicated at finest and embarrassing at worst. You don’t need your organization to sound like somebody’s nice aunt Margy:

So we’ve put collectively the final word information to social media acronyms. Learn on for a crash course in web lingo.

Network-specific abbreviations

Network names

FB: Facebook

G+: Google +

IG: Instagram

LI: LinkedIn

TW: Twitter

YT: YouTube

DM: Direct message

This is a private form of communication, seen only between the sender and the recipient. On Twitter, Facebook, Instagram, and LinkedIn, users can “slide into” someone’s DMs by sending a private message.

MT: Modified Tweet

Tweets that begin with MT indicate that the Tweeter has edited the content they’re retweeting for brevity or other reasons. This is also called a Quote Tweet.

PM: Private message

Private messages are the same as direct messages. If someone asks you to PM them, they’re essentially asking to move a public conversation into the private realm.

PRT: Partial Retweet

This is very similar to a RT, but is used to show that you’re only quoting part of what the other Twitter user said originally. Maybe you’re condensing to save space for your own commentary, for example.

RT: Retweet

Instead of hitting the retweet button, or retweeting with a comment, some Twitter users repost a tweet and use “RT” plus the user’s handle for attribution.

Popular social media acronyms and abbreviations

AFAIK: As far as I know

Used when sharing facts or stating something that you believe to be true, but typing AFAIK shows that you aren’t completely sure. You’re not an expert, after all.

AKA: Also known as

This is a useful abbreviation when referring to folks who literally go by two names (Stefani Germanotta AKA Lady Gaga) or referencing a common nickname (Simone Biles aka the GOAT). Also, see “GOAT.”

AMA: Ask me something

AMAs are social question-and-answer classes. Corporations, influencers, model representatives and on a regular basis people may submit AMAs on Twitter, Reddit, or in a Fb or Instagram reside stream.

ASAP: As quickly as doable

For whenever you want one thing, proper now.

BRB: Be proper again

This is among the authentic social media abbreviations, first used within the late Eighties or early Nineties. It’s from the chat discussion board period, however finds its approach again on social when the precise event requires it.

BTS: Behind the scenes

Nope, not the Korean boy band. This abbreviation is used to supply followers a behind-the-scenes have a look at your model.


Peter Pan ✨magic✨ #bts #peterpan #flying #balletflex #behindthescenes #fyp

♬ GOOD TIME – Niko Moon


BTW: By the way in which

This social media acronym is used so as to add further data, go on a tangent, or throw some shade.

CMV: Change my view

You’re sharing an opinion, however are conscious that your opinion is likely to be flawed. You’re open to having a civil dialog. In actual fact, there’s a complete subreddit devoted to CMV discussions.

Supply: Reddit

DYK: Do you know

Do you know the DYK abbreviation is a good way to share a enjoyable truth together with your social media viewers? Write in your social media caption or embody it as a hashtag.

ELI5: Clarify (it to me) like I’m 5

This social media abbreviation is fashionable on Reddit, and is a approach to request a easy clarification for a fancy matter or idea.

FBF: Flashback Friday

A approach to throw it again to the previous on a Friday.

FOMO: Worry of lacking out

In case you haven’t heard of FOMO, you’ve been lacking out. This social-bred phobia expresses the nervousness of absence. For the homebodies there’s the antonym acronym JOMO, which implies Pleasure of Lacking Out.

FTW: For the win

A typically honest, typically sarcastic, typically full-of-genuine-excitement acclamation. (And on the opposite aspect of the coin, FTL means for the loss.)

FWIW: For what it’s price

This social media acronym is often used to specific one’s opinion, however in a approach that isn’t impolite or overbearing. It exhibits you’re not deliberately making an attempt to name somebody out in the event that they share one thing you don’t assume is appropriate. You’ll most frequently discover this on Twitter or message boards.

FYI: On your info

This social media acronym is an informative abbreviation, typically delivered with a touch of sass.

H/T: Hat tip

Generally simply HT, a hat tip is a digital nod that credit an authentic supply for intel or a picture. It might additionally stand for heard by.

ICYMI: In case you missed it

A approach to spotlight content material or information that may have been missed within the eternal blitz that’s social media.

IMO/IMHO: In my view / In my humble opinion

A disclaimer that somebody is sharing their opinion, not details, about one thing. Opinions are divided on whether or not the H stands for humble or sincere.

IRL: In actual life

IRL is used to differentiate when one thing occurs in actuality, not on social media, in video games or wherever else on the web.

JSYK: Simply so

This acronym is used when delivering helpful data.

LMK: Let me know

When somebody makes use of this social media abbreviation, they’re ready for suggestions or info. Creators will usually add “LMK if this helps!” after sharing recommendation.

MFW: My face when

This acronym is all the time accompanied with a picture that represents a facial features. It’s used each positively and negatively (for instance, “MFW I discover $50 in my outdated pants” or “MFW my sister finds $50 within the outdated pants I simply gave her).

my fave when I realize 2017 was 5 years ago

Supply: Reddit

NBD: No massive deal

Usually used as a humble brag for one thing that’s really a giant deal for the author of the social submit.

NP: No downside

A really chill response (no matter whether or not it was really an issue).

NSFW: Not secure for work

This one is actually not secure for work. Suppose twice earlier than utilizing it — and sharing any NSFW content material — on a company account.

NYT: Title your commerce

Utilized in teams and boards the place exchanges are made. Has misled many to imagine The New York Occasions is in very excessive demand.

OC: Unique content material

One other approach of displaying that you’re sharing your personal content material, not another person’s concepts or phrases. Principally the alternative of RT. For instance, sharing a photograph over Twitter that you simply took could be OC. Sharing another person’s photograph wouldn’t.

WFH: Working from house

Unsurprisingly, this acronym gained a variety of traction in the course of the COVID-19 pandemic. Usually utilized in on-line chats with colleagues, however this may be helpful for social media as properly.

SMH: Shaking my head

For the instances when it’s vital individuals know that you simply’re unimpressed or incredulous, and presumably actually shaking your head behind that display screen.

TBH: To be sincere

Very like IMO, this social media abbreviation is used to point out vulnerability, as a humble flex, to share an opinion or present you agree or disagree with one thing.

TBT: Throwback Thursday

Like FBF, that is one other social media-designated day of nostalgia.

TFTF: Thanks for the comply with

Twitter slang. This social media abbreviation is a approach to work together in a optimistic approach with somebody who not too long ago began following you on social.

TFW: That feeling when

Precedes an usually relatable expertise, and is often accompanied by a meme.

that feeling when you're just 15 minutes old lamb

Supply: Reddit

TGIF: Thank God it’s Friday

As a result of all people’s working for the weekend.

TL;DR: Too lengthy; Didn’t learn

Normally used to supply a pithy abstract on one thing too prolonged for Web consideration spans. Or it’s the abstract typed out earlier than or after the lengthy clarification, type of just like the Coles Notes model of a social media caption.

WBW: Wayback Wednesday

Wayback Wednesday takes a visit down reminiscence lane on hump day.

WCW: Lady crush Wednesday

A day of the week to have a good time a self-identifying girl, often on Instagram, for no matter motive! There’s additionally MCM: Man Crush Monday. WCW can be utilized in a caption or as a hashtag.

Enterprise social media acronyms

B2B: Enterprise to enterprise

Shorthand for a corporation that gives services or products for companies (fairly than people).

B2C: Enterprise to client

Describes an organization that gives services or products on to clients.

CMGR: Group supervisor

Group managers domesticate a model’s relationships on social media. To not be confused with social media managers, group managers interact and nurture the corporate’s group.

CTA: Name to motion

A name to motion is a verbal, written, or visible immediate. It affords individuals a directive on what to do subsequent, whether or not that’s “Join,” “Subscribe,” or “Name us as we speak.”

Useful resource: Here’s how to write an effective CTA.

EOD: Finish of day

Normally to point out a deadline. For instance, “Please get this report again to me by EOD Monday.”

EOW: Finish of week

Identical as above, however for the top of the week (TGIF).

EM: E mail me

There’s no must schedule one other Zoom assembly. This may be discovered in writing.

ETA: Estimated Time Of Arrival

The abbreviation used when guessing when a deliverable is due. For instance, “What’s the ETA on that weblog submit we’re ready on?”

F2F: Head to head

This acronym is used when wanting to rearrange an in-person assembly. For instance, “Somewhat than one other Zoom assembly, let’s schedule one thing F2F.”

IAM: In a gathering

An abbreviation to point out that now shouldn’t be the perfect time for a cellphone name or an limitless barrage of textual content messages. You’re busy!

ISO: Searching for

Usually utilized in boards and teams the place issues are solicited, bought, or exchanged.

Facebook post in search of Mother's Day gifts small business BC buy and sell

Supply: Fb

IT: Data expertise

The division you’ll need to name whenever you’re having technical difficulties (after you attempt turning it on and off once more).

KPI: Key efficiency indicator

A key efficiency indicator is a measure that tracks how successfully an organization is undertaking its targets.

Useful resource: These are the KPIs to track in order to measure your brand’s success.

MoM: Month over month

Used to point out progress or quantitative modifications occurring every 4 weeks. Generally used for modifications in income, lively customers, web page views or signal ups. There’s additionally YoY: Yr over yr. This measures the identical quantitative metrics, however evaluating information over 12 months as a substitute of 4 weeks.

OOO: Out of workplace

Normally included in an automatic e-mail, scheduled to be despatched when somebody is aware of they are going to be away from the workplace on vacation, touring for work, or in an prolonged workshop. For instance, “I’ll attempt to get again to you by Monday as I can be OOO for the following three days on trip.”

P/E: Value to earnings

A ratio or metric usually utilized by buyers and enterprise analysts to find out the worth of an organization.

ROI: Return on funding

ROI measures how a lot revenue is delivered for given company initiatives. ROI is among the most typical methods companies assess the success of campaigns and ventures.

Useful resource: Learn how to track and improve your social media ROI.

SEM: Search engine advertising and marketing

Search engine advertising and marketing is a technique of promoting on the Web. It entails buying advertisements on search engines like google to extend web site site visitors.

search engine optimization: SEO

SEO goals to enhance natural search engine outcomes and enhance the visibility of content material on the internet.

Useful resource: Does social media impact SEO? We let you know here.

SERP: Search engine outcomes web page

These are the paid and natural web page outcomes which are displayed by a search engine after a person performs a search.

SMART (targets): particular, measurable, attainable, related, well timed

A standard enterprise acronym utilized in goal-setting. It reminds the individual setting the targets to create ones that may be tracked and really achieved.

Useful resource: Here’s how to set SMART goals to arrange your model for social media success.

SMB: Small and midsize companies

Small companies are companies with lower than 50 workers. Midsize (or medium-sized) companies sometimes have lower than 250. Additionally they are typically known as small and midsize enterprises (SMEs).

Useful resource: Is your model a small enterprise? Here are some tips to help you with your social media strategy.

SMM: Social media advertising and marketing

The observe of accelerating model consciousness and consideration on social media, with the target of constructing relationships and producing leads.

SMO: Social media optimization

Social media optimization ensures the usage of the suitable platforms for model advertising and marketing. It’s similar to SMM.

SoLoMo: Social, native, cellular

Social, native, cellular describes the convergence of cellular and domestically focused social media advertising and marketing that’s grown in reputation because of geo-location expertise.

SRP: Social relationship platform

An SRP is a centralized platform that makes use of enterprise-grade expertise to permit firms to publish on a number of social media websites, in addition to monitor, average, and analyze.

Useful resource: In case you’re on the lookout for an instance of an SRP, look no additional. Hootsuite is a social relationship platform and right here’s methods to use it.

TBD: To Be determined/decided

Use this acronym when the data you want isn’t recognized but, as in “Cake for Alyssa’s birthday on Thursday! Flavour TBD.”

TOS: Phrases of service

Phrases of service are the authorized guidelines customers conform to comply with to make use of a social platform.

UGC: Consumer-generated content material

Consumer-generated content material refers to any content material, together with posts, photos, or movies, created by customers of a platform fairly than a model.

WOM: Phrase of mouth

Phrase-of-mouth advertising and marketing refers back to the viral passing of brand name dialog on-line by the lively encouragement of an organization.

Technical acronyms used on social media

API: Software programming interface

An API is a set of instruments, definitions, and protocols that enables software program builders to backend one system with one other. For example, Google Maps has APIs out there for internet browser and app integration in order that completely different firms can combine map expertise.

CMS: Content material administration system

A content material administration system is a platform that hosts the creation and administration of digital content material. Fashionable content material administration methods embody WordPress, Joomla, and Drupal.

CPC: Value per click on

The value an advertiser pays for every click on earned on a marketing campaign.

CR: Conversion charge

The conversion charge measures the share of people that have taken an motion in your marketing campaign resembling views, registrations, downloads, purchases. Conversions are a key metric relating to calculating ROI.

CRO: Conversion charge optimization

Measures taken to enhance conversions.

CTR: Click on-through charge

A click-through charge represents the share of people that click on on a hyperlink after being offered with the choice.

CX: Buyer expertise

Buyer expertise refers back to the relationship a buyer has with an organization by numerous interactions and touchpoints. Mapping out the client journey is an effective approach to make sure a buyer may have expertise together with your firm.

ESP: E mail service supplier

In easy phrases, an ESP is a third-party firm that gives e-mail companies, resembling e-newsletter deployment or advertising and marketing campaigns. Fashionable firms embody MailChimp, Fixed Contact, and Drip.

FTP: File transport protocol

A approach of transferring information or copying information between computer systems. Usually used for file switch between a server on a community and a consumer’s laptop. This is among the best methods of transferring information — and in addition the oldest, because it was going down within the pre-internet period.

GA: Google Analytics

Google Analytics is an analytics platform for web sites. It permits entrepreneurs to trace web site guests, referrals, bounce charges, and extra.

Useful resource: We tell you how to set up Google Analytics and use it to track your brand’s social media success.

IM: Immediate messaging

Sending a typed message to another person’s laptop instantly. For instance, you may ship an IM over Slack, Google’s Hangout Conversations or Skype chat.

OS: Working system

The software program that runs a pc, pill or smartphone. For instance, whenever you get a notification in your iPhone to replace to iOS 16, you’re updating the OS that runs your cellphone.

PV: Web page views

Web page views is a tally of what number of guests have landed on a given internet web page. Total web page views stats usually tracked alongside distinctive web page views.

RSS: Wealthy website abstract

RSS, typically referred to as Actually Easy Syndication, is a format for syndicating internet content material. (Meaning content material from one web site is made out there for an additional web site.) Podcasts, blogs, and publishers depend on RSS feeds to share their content material with a large viewers.

Useful resource: Try the Hootsuite Syndicator.

Saas: Software program as a Service

Software program as a service refers to cloud-based purposes which are out there to clients over the Web. It’s typically also referred to as “on-demand software program” or software program plus companies.” Examples embody e-mail and calendar apps, and Hootsuite.

SOV: Share of voice

Share of voice measures the quantity of publicity an organization owns in comparison with its rivals. Social share of voice, alternatively, measures model publicity based mostly on social dialog about an organization.

UI: Consumer interface

The visible a part of a system that’s been designed for finish customers. Principally, it’s the place people and machines meet.

URL: Uniform useful resource locator

A URL is the worldwide internet deal with of an internet site or web page. This weblog submit’s URL is https://blog.hootsuite.com/social-media-acronyms-marketers-know/.

UV: Distinctive views

Distinctive views are the variety of particular person viewers of a web page, video, or picture. For instance, if a single person reads a narrative on an internet site 10 instances, it’ll register as 10 web page views and one distinctive view.

UX: Consumer expertise

In digital design, person expertise examines how successfully individuals interface with methods resembling web sites or purposes. Good UX goals to know customers’ values, wants, skills, and boundaries.

VPN: Digital personal community

A non-public community that offers the person anonymity when utilizing the web by providing an encrypted connection, versus being on a public community. A VPN is likely to be used to guard the person from hackers or spy ware.

Gen Z social media acronyms

Gen Z has a spending power estimated at over $143 billion — that’s some huge cash. And Gen Z’ers are recognized for aligning their spending with their values, so now’s the time to be #relatable. Right here’s the abbreviations Gen Z is utilizing proper now.

411: Data

In case you’ve received the 411, what’s up.

AF: As f–––

An addition for emphasis, i.e. I’m hungry AF.

AFK: Away from keyboard

Used to let others know there is likely to be a little bit of a delay in replying to their message as a result of, properly, you aren’t at your keyboard proper now or are at the moment offline.

BAE: Earlier than anybody else

Affectionate time period for somebody’s buddy, crush or accomplice.

BC: As a result of

‘Trigger BC is simply simpler.

BFF: Greatest buddies perpetually

An acronym that exhibits somebody is a extremely, actually shut buddy. Like, the most effective.

FFS: For f–––‘s sake

Simply complete exasperation.

FML: F––– my life

Usually used earlier than or after an unlucky anecdote.

Supply: Reddit

GOAT: Biggest of all time

This social media acronym acknowledges the easiest of their area. Not everybody will get to be a GOAT. For instance, Simone Biles is the gymnastics GOAT.

HMU: Hit me up

Name me, get in contact, slide into my DMs, and so forth.

IDK: I don’t know

In case you don’t know what this implies, IDK how that can assist you.

IDGI: I don’t get it

An acronym used to specific confusion.

ILY: I like you

Generally additionally written as ILU. Additionally acceptable are hearts and blow-kiss emojis.

JK: Simply kidding

A useful add-on for when the joke’s not apparent.

JTM: Simply the messenger

Shorthand to point that you simply’re not the supply of the information you’re sharing. Usually utilized in teams and message boards.

KK: Okay

A approach of claiming, “cool” or “all good” or “I received it.” However whenever you sort KK, you’re displaying that you simply’re chill about that call. You’re informal.

LOL: Laughing out loud

As a result of we will’t hear your laughter on the Web.

LOML: Love of my life

One other shorthand time period of affection (used largely in platonic and romantic relationships—don’t use it together with your boss).

LMAO: Laughing my a–– off

For when laughing usually doesn’t lower it. Or when one thing is de facto humorous.

MRW: My response when

A social media acronym that’s most frequently paired with a picture or GIF to point out the way you’re feeling about one thing.

NVM: Nevermind

Simply neglect about it.

Obvs: Clearly

Obvi can be used, obvs.

OH: Overheard

Precedes a direct quote or paraphrase picked up from eavesdropping.

OMG: Oh my God

Or “Oh my goodness” additionally works.

OMW: On my approach

An abbreviation to make use of whenever you’re assembly up with somebody, or simply expressing being on the transfer usually.

Pls: Please

Please, sans vowels.

POV: Viewpoint

This acronym has been round a very long time, but it surely’s blown up particularly on TikTok: creators sometimes deal with the digital camera as if it’s an individual, giving viewers that individual’s standpoint.


I’ll get the display screen mounted quickly after these payments 🥲 #pov

♬ original sound – CEO of smol pp


PSA: Public service announcement

A approach to broadcast a message thought of worthwhile to most of the people.

RN: Proper now

An actual-time temper, i.e. “So hungry RN.” You may also ask somebody WYD RN? (Translation: What are you doing proper now?)

ROFL: Rolling on the ground laughing

A full diploma above LMAO.

SRSLY: Severely

For severe incredulity.

TMI: An excessive amount of info

Used earlier than offering an excessive amount of info (i.e. “this can be TMI, however…”). Or to inform somebody they’ve: “That’s gross! TMI!”

TTKU: Attempt to sustain

Usually utilized in a sassy approach to name somebody out after they’re not fairly quick sufficient to know a joke or a truth.

TY: Thanks

Or thx.

WBU: What about you

“I’m doing nice, WBU?”

WDYM: What do you imply

An abbreviation to point out you don’t completely get what’s occurring proper now. You want somebody to make clear for you.

WTF: What the f–––

Severely, WTF. Additionally might be shortened to simply TF.

YOLO: You solely reside as soon as

Only some years in the past, YOLO was used quite a bit to point out that you simply’re dwelling your finest life. Now, in true Gen Z fashion, it’s largely utilized in an ironic approach—it’s cringey.


#slay #yolo #cringe #genz #millennial #zillennial #bikeride #colonialparkway #jamestownva #williamsburgva #virginia #heyya #slayya

♬ original sound – 😳

YW: You’re welcome

Don’t point out it, utilizing solely as many letters as vital.

Grasp these acronyms and your model can be one step nearer to social media success.

(It’s all a part of developing an effective strategy).

Alright people, class is formally dismissed. For now. Get your self a snack, you’ve been working laborious AF.

DYK Hootsuite makes SMM simpler and faster? Schedule, compose, and publish posts to FB, IG, LI, TW, and YT all from one dashboard. Srsly! Strive it free rn.

Try it free!

Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

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