12+ Artistic Social Media Contest Concepts and Examples

Working a social media contest is an effective way to extend engagement, followers, leads, and model consciousness. However arising with a method in your contest could be difficult.

It’s essential set the fitting objectives, provide you with a inventive angle, and ensure it’s in step with your model.

After which there’s the technical facet of issues—like organizing influencer partnerships and ensuring you’re following the competition pointers of every social community.

To not fear, we’ve received you coated. On this submit, we’ll offer you inventive social media contest concepts to get you began.

What is a social media contest?

A social media contest is a campaign run on social media that encourages engagement, followers, leads, or model consciousness in trade for prizes and presents.

You may encourage your followers to love, remark, and share your posts and in return, you can provide them one thing they’ll recognize. This not solely helps enhance your attain but additionally will get extra folks speaking about your model.

Contests additionally encourage customers to work together together with your model in a enjoyable and inventive approach. For instance, you may ask your followers to share their favorite photograph of your product in use or provide you with a inventive caption for a submit.

Your viewers will benefit from the probability to compete and win prizes, and also you’ll get pleasure from the advantages of elevated engagement. It’s a win-win!

3 social media contest concepts to extend engagement

For those who’re seeking to get extra likes, feedback, and shares, attempt these enjoyable social media contest concepts.

Like/share/remark to win

Individuals love successful prizes, and so they’re prepared to advertise your model so as to take action. All it’s essential to do is provide a prize that your target market can be fascinated with, after which ask them to like, share, or remark in your submit to enter.

To extend the attain of your contest, you can even collaborate with an influencer in your trade who has the same viewers to yours.

For instance, in the event you’re a jewellery model, you may workforce up with a style blogger and run a contest the place followers win a bit of bijou out of your assortment.

Or, in the event you’re a well being meals firm, you may workforce up with a health model to offer away residence gymnasium provides and wholesome snacks, similar to Sunrype did under. Their collaborative contest was shared more than 3,000 times!


Artistic video contests

Video content material will get your viewers lively and engaged together with your contest, and brings in a complete new degree of creativity.

To run a video contest, you’ll be able to ask your followers to submit a brief clip associated to your contest theme, then choose a winner primarily based on creativity, originality, or no matter different standards you select.

Whereas it could be straightforward to ask your followers to submit a video of them utilizing your product, why not get extra inventive with it?

Goldfish crackers noticed big success on TikTok throughout their #GoForTheHandful Duet Challenge. This enjoyable social media contest requested customers to carry as many Goldfish crackers of their arms as doable. Whoever beat the file of 301 Goldfish in hand, set by professional basketball participant Boban Marjanović, earned the title of Official Goldfish Spokeshand.

The outcomes? Over 30 million views on TikTok.

@goldfishsmiles #GoForTheHandful and attempt to beat Boban! #Contest begins 4/6. #ad ♬ Go For the Handful – goldfishsmiles

UGC photograph contests

Asking your viewers to submit images associated to your model is a simple and enjoyable method to encourage participation. Plus, it offers you a ton of user-generated content (UGC) campaigns that you could repurpose for future social media posts and campaigns.

For photograph contests, you’ll be able to ask folks to:

  • Submit a photograph of themselves utilizing your product
  • Share a photograph of themselves doing an exercise that pertains to your marketing campaign
  • Present how they used your product in a inventive approach

Cooler model Yeti not too long ago teamed up with Traeger Grills in an Instagram photograph contest. Contributors had been requested to submit a photograph of their barbecue setup, tag Yeti and Traeger, and use the hashtag #YETIxTraegerBBQ within the caption.

The hashtag introduced in additional than 1,000 distinctive social posts which Yeti and Traeger each repurposed on their social channels.

3 social media contest concepts to extend followers

Use these inventive social media contest concepts to get more engaged followers.

Tag-a-friend contests

Asking your followers to tag their associates in a submit or remark is a simple method to enhance your followers with social media contests.

All it’s essential to do is create a giveaway submit that asks your followers to tag a good friend (or three associates) for an opportunity to enter. You may even provide bonus entries for each good friend that they tag.

Right here’s an instance from the healthy snack bar brand GoMacro, which requested followers to tag two associates for an opportunity to win free merchandise. Their submit had over 450 feedback which implies nearly 1,000 potential new followers!

Comply with to win

Skip the chit-chat and go proper to the purpose–ask customers to comply with your social media web page for an opportunity to win.

It’s as straightforward as that!

Right here’s an instance from pop culture toy brand Funko, which provided customers an opportunity to win an unique Obi-Wan Kenobi™ toy in trade for a comply with. Funko additionally provided up a direct-to-purchase Amazon hyperlink for customers who didn’t wish to anticipate the competition to wrap.

Reoccuring draw contests

Whereas getting a bunch of recent followers by a social media contest seems good within the second, it received’t matter a lot in the event that they unfollow you as quickly as the competition ends.

When you get folks following your account, you’ll wish to hold them there. This implies it’s essential to provide them value beyond the contest itself.

A good way to do that is to host reoccurring social media contests. This might be a weekly or month-to-month draw the place you give away a prize at constant intervals.

To sweeten the deal, you’ll be able to provide completely different prizes every time and even bump up the worth of the prize as time goes on.

The tourism sector of Newfoundland and Labrador made good use of this tactic in its #PlayItByEar marketing campaign, in partnership with Air Canada. The marketing campaign included weekly prize attracts for contestants who created songs utilizing native sound bytes. In addition they included a grand prize giveaway on the finish of the marketing campaign to maintain followers engaged all through.

3 social media contest concepts to gather leads

Social media contests will help you discover extra certified leads and converse to a wider viewers. Listed below are three social media lead contest concepts to get you began.

Join contests

You should use sign-up contests to collect lead data in your clients. To do that, merely ask contest entrants to enroll in trade for a deal or provide.

This was the technique the Columbus Blue Jackets hockey workforce used to increase ticket gross sales for his or her Stanley Cup playoff video games. Fb adverts had been pushed out to followers, asking them to enroll to win free playoff recreation tickets.

This marketing campaign introduced in 2,571 leads and greater than $225,000 in single-game ticket gross sales.

Supply: Facebook

Direct message contests

If you would like your viewers to concentrate to your messaging, attempt reaching out on to their inbox.

Nail polish model Sally Hansen used this tactic in its current Facebook Messenger contest.

Customers had been despatched direct messages asking them 4 questions on their pores and skin tone, undertone, and private model. Primarily based on the solutions offered, Sally Hansen then beneficial a personalised set of colour suggestions that contest members may work together with and discover additional.

Those that shared their electronic mail addresses with Messenger had been entered right into a contest to win a set of limited-edition festive pink nail polishes.

This contest introduced in 11,000 new emails for Sally Hansen, to not point out an 85% electronic mail opt-in price.

social media contest example by Sally Hansen


Supply: Facebook

Direct entrants to a touchdown web page

One other method to get contest entries is to direct folks out of your social media channels to a contest touchdown web page. This may be finished by natural or boosted posts, Or, and even only a common social media submit.

Travel brand Expedia used this tactic in its #ThrowMeBack Twitter contest which let entrants revisit a trip from the previous after signing up by the touchdown web page.

3 social media contest concepts to extend model consciousness

Social media contests are a superb method to let your clients or target market learn about your model, product, or service. Not solely that, they can be used to extend model consciousness and attain new potential clients.

Listed below are three enjoyable social media contest concepts that you need to use to extend model consciousness for your corporation.

Collaborative contests

Collaborating with one other model or influencer in your trade is an effective way to achieve a brand new viewers and get folks speaking about your model.

For instance, you may workforce up with an influencer to give away considered one of your merchandise to their followers. Or, you may associate with a related model to double the prize presents of your contest.

Native Vancouver restaurant chain Nuba took benefit of this method after they partnered with yoga studio Jaybird. Each manufacturers deal with nourishing the physique and the thoughts, so the competition was an ideal match.

This contest introduced in 7x extra likes than different comparable Nuba posts.

Hashtag challenges

Hashtag challenges are an effective way to get folks concerned and engaged together with your model. They’re additionally tremendous straightforward to arrange as they often depend on user-generated content material. All you want is a catchy hashtag and a few prize incentives!

Colgate’s #MakeMomSmile hashtag challenge on TikTok garnered massive outcomes. The competition known as on customers to share a video of themselves making their mother smile. In simply two weeks, the hashtag received over 5.4 billion views and greater than 1.6 million user-generated movies!

@zahra look how lovely my momma is :’) #MakeMomSmile @colgate_us #ColgatePartner ♬ Children Folk Acoustic – BDKSonic

Branded lens/AR contests

Platforms like Snapchat now provide branded lenses and AR filters that customers can mess around with. This supplies an excellent alternative for manufacturers to get in on the enjoyable and host a contest utilizing these options.

Oreo used this function to create “Oreoji” themed lenses, filters, and stickers. Customers may use these options of their each day snaps, or unlock a mountain zorbing recreation the place they dodged obstacles whereas flying down a slippery slope. Gamers received free packs of cookies as prizes.

This marketing campaign helped Oreo join with a youthful viewers and get their consideration with one thing new and thrilling.

social media contest example by Oreo using Snapchat filters

Supply: Marketing campaign Stay

How you can run a social media contest

When you’ve received your contest template, it’s time to begin planning your subsequent social media contest. For those who’re operating a social media contest for your corporation, otherwise you’re simply seeking to enhance your attain on a private account, these contest ideas will aid you get began.

1. Set your objectives and select a platform

First issues first, it’s essential to set your objectives for the competition.

Are you seeking to enhance engagement? Drive site visitors to your web site? Increase model consciousness?

As soon as you already know what you wish to obtain, it’ll be simpler to decide on the fitting platform (or platforms) in your contest.

For instance, in the event you’re seeking to enhance engagement, Twitter or Instagram can be good decisions. For those who’re seeking to drive site visitors to your web site, a contest on Fb may be a greater possibility.

Professional tip: Be sure to set S.M.A.R.T. goals for your self: particular, measurable, attainable, related, and timebound. For instance, We hope to realize 1,000 new followers inside 1 week of operating this Instagram contest.

2. Select your prize

Subsequent, you’ll want to decide on your prize. Your prize must be related to your contest objectives and viewers.

For those who’re attempting to extend engagement, you may provide to promote entrants in your social channels. For those who’re seeking to enhance model consciousness, you may provide a product pattern or swag merchandise.

3. Promote your contest upfront

It’s a good suggestion to construct hype round your contest earlier than it launches. Be sure to give folks sufficient time to enter the competition. You don’t need it to be over earlier than they also have a probability to take part!

You may promote your contest upfront by :

  • Posting about it on social media
  • Sending out an electronic mail blast to your subscribers
  • Making a touchdown web page in your web site
  • Promoting the competition on related web sites and blogs

Professional tip: Use Hootsuite to schedule your social media posts in advance. This may aid you be sure you’re selling your contest throughout your whole channels, and that you simply’re doing it persistently.

4. Collab with an influencer (non-compulsory)

Teaming up with an influencer is an effective way to get the phrase out about your contest. Be certain to decide on an influencer who has a comparable target market to yours.

You may workforce up with an influencer by:

5. Comply with the community’s pointers

Relying on the social community you’re utilizing, there may be particular contest pointers it’s essential to comply with. For instance, Fb desires it to be clear your contest is not affiliated with their brand. Instagram requires you to have official rules laid out for every contest.

Not following the community’s pointers may lead to your contest being taken down or not being accredited within the first place. So, it’s undoubtedly price having a look at earlier than you launch your contest.

6. Decide the winners

As soon as your contest is over, it’s time to select the winners! There are just a few methods you’ll be able to choose winners pretty:

  1. Use a web based device like Wheel of Names to select a winner at random
  2. Decide the winner with probably the most tags
  3. Let a choose determine

Make sure to be upfront together with your entrants about the way you’ll be selecting the winner. That approach, there are not any surprises when the competition is over.

7. Observe and optimize your contest

After your contest ends, it’s vital to monitor your outcomes and see what labored and what didn’t. This may aid you optimize future contests so that they’re much more profitable.

To trace your contest, you’ll wish to keep watch over these metrics on the very least:

  • The variety of entries
  • The variety of feedback, likes, and shares
  • How many individuals used your hashtag
  • How a lot engagement every submit obtained
  • Who your winners are and the place they’re situated

You’ll additionally wish to monitor your account’s efficiency towards the objectives and benchmarks you set for your self at the start of the competition.

Hootsuite Analytics may also aid you monitor how a lot attain and engagement your contest is getting. Observe contest-related shares, hashtags, and extra to see how far your contest is shared.

Save time and run your subsequent social media contest with Hootsuite. Advertise throughout all the foremost networks, have interaction your followers, and handle user-generated content material in a single place. Attempt it free as we speak.

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