10 Instagram Bio Concepts + 13 Methods to Stand Out [TEMPLATES]


So far as historical past goes, we’re dwelling in charmed occasions—however Shakespeare by no means needed to write an Instagram bio (and let’s face it, the person wasn’t recognized for being concise). Typing these fateful phrases into your profile is irritating, and for good motive: your Instagram bio is usually the primary place different customers will look once they’re deciding whether or not or to not comply with you.

Right here’s all the things you want to find out about Instagram bios, and methods to write one worthy of a three-act play. Wherefore artwork thou bio?

What is an Instagram bio?

A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.

Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative…but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.

What makes a good Instagram bio?

A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. Instagram bios should be short and sweet, and genuinely convey your personality as a creator or brand.

When you’re dreaming up your bio, try asking yourself these questions—especially if you’re using Instagram for business:

  • What’s your model promise?
  • How about your model character: Humorous? Severe? Informative? Playful?
  • What are your particular expertise?
  • Are you an area enterprise? Nationwide? Multinational?
  • What makes your services or products distinctive?
  • What’s the very first thing you need folks to do after they go to your profile?

On that final level: All good advertising supplies ought to embrace a transparent and compelling call to action. Your Instagram bio isn’t any exception. Give guests clear path if you need them to click on the hyperlink in your bio, comply with your account or take a unique particular motion.

You would possibly wish to add a link to your bio to ship folks to a web page the place they will purchase your merchandise, otherwise you may need a unique conversion objective in thoughts. Perhaps you need folks to Like your Facebook page, follow you on TikTok or join your publication.

In case your objective is to build an Instagram following, your name to motion could be merely to ask guests to comply with your feed, or to share their images with a branded hashtag.

10 Instagram bio concepts

In the event you’re feeling slightly caught, no concern—there are actually 1.22 billion Instagram customers you will get inspiration from. Right here’s a number of to get you began.

1. Humorous Instagram bios

Sadly, there’s nothing much less humorous than making an attempt to be humorous. The important thing to a comedic Instagram bio is protecting trustworthy, like this one from a drink model.

Supply: @innocent

Taking part in to your viewers—and embracing how they see your model—is one other approach to get laughs.

Bugles Instagram Bio

Supply: @buglesmemes

And when all else fails, being quippy and considerably imprecise can be supply of comedy—if chaos is your model, embrace it.

Bowen Yang Instagram Bio

Supply: @fayedunaway

2. Instagram bio quotes

Utilizing Instagram bio quotes may be an effective way to specific an thought or create a sense of connection.

You may use a saying, a line from a poem or tune, or any phrase that may imply one thing to potential followers. Simply be certain that to present credit score the place credit score is due for those who use another person’s phrases.

The Quotations Page is an effective place to begin your seek for good Instagram bio quotes.

Listed below are 15 quote concepts you possibly can copy and paste straight into your Instagram bio.

  1. Happiness relies upon upon ourselves – Aristotle
  2. We’re all born bare and the remainder is drag— RuPaul
  3. Change is not going to come if we watch for another individual or another time—Barack Obama
  4. I’d somewhat remorse the issues I’ve accomplished than remorse the issues I haven’t accomplished – Lucille Ball
  5. Creativeness is extra necessary than information – Albert Einstein
  6. You miss 100% of the photographs you don’t take – Wayne Gretzky
  7. Cherish eternally what makes you distinctive, cuz you’re actually a yawn if it goes – Bette Midler
  8. In the event you don’t just like the highway you’re strolling, begin paving one other one – Dolly Parton
  9. By no means let the concern of hanging out hold you from taking part in the sport – Babe Ruth
  10. I’m a wealthy man—Cher
  11. You may be the lead in your individual life – Kerry Washington
  12. When the entire world is silent, even one voice turns into highly effective – Malala Yousafzai

3. Inventive Instagram bios

A bio could solely be 150 characters, however that’s greater than sufficient to stretch that inventive muscle. Through the launch of Netflix’s Heartstopper, the corporate modified their bio to an invitation for the principle actors to begin a band.

Netflix Instagram Bio

Supply: @netflix

This bio from Crocs is so inventive, it takes a second to grasp—we’ll allow you to learn it earlier than spoiling.

Crocs Instagram Bio

Supply: @crocs

Did you get it? It’s “In the event you ain’t Croc-ing, you ain’t rocking.”

In the event you can’t make up your thoughts, do all of it. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Style Mannequin” and “Homosexual Icon” standing, and a hyperlink to her e-book in her bio. Spectacular (however not as spectacular as a canine writing a e-book).

Tika the iggy instagram bio

Supply: @tikatheiggy

4. Cool Instagram bios

“All your mates are so cool, you exit each evening”— Olivia Rodrigo. Who’s fairly cool herself: this brief, informative and rhyming bio says all of it.

Olivia Rodrigo Instagram Bio

Supply: @oliviarodrigo

One other approach to up the cool issue: commit an final branding fake pas and don’t introduce your self in an simply identifiable method. For instance, most people would establish Serena Williams as a tennis famous person. In her Instagram bio, she’s merely “Olympia’s mother.” It feels very true to her, and that’s cool.

Serena Williams Instagram Bio

Supply: @serenawilliams

There’s a sample right here—”cool” and “brief” go hand-in-hand. Being too wordy doesn’t give off the cool issue, so if that’s what you’re going for, attempt to be as concise as attainable. Like Lizzo.

Lizzo Instagram Bio

Supply: @lizzobeeating

5. Quick Instagram bios

Talking of brief—for those who don’t want 150 characters, don’t use them. Relationship app Bumble’s bio merely prompts people to make the primary transfer.

Bumble Instagram bio

Supply: @bumble

Fewer phrases makes the phrases you do use extra highly effective, and actually makes a press release.

Bob the Drag Queen Instagram Bio

Supply: @bobthedragqueen

Or, you possibly can go in a very wrong way and write a brief bio that few, if any, will perceive. You do you.

Kirsten Titus Instagram Bio

Supply: @kirstentitus

6. Intelligent Instagram bios

A intelligent Instagram bio will rating a chuckle (and hopefully a comply with) from customers. Keep self conscious and lighthearted, and the cleverness will come. Outdated Spice’s bio is a play on the weird masculinity that’s current in males’s deodorant branding.

Old Spice Instagram Bio

Supply: @oldspice

Tiffany Haddish hypes herself, however stays humble in her Instagram bio.

Tiffany Haddish Instagram Bio

Supply: @tiffanyhaddish

And generally, the cleverest route is the only: in a world of individuals making an attempt to be as cool as attainable, artist Allie Brosh simply tells it like it’s, and actually stands out.

Allie Brosh Instagram Bio

Supply: @allie_brosh

7. Instagram bios with emojis

Emojis are like dishonest (the nice variety). When phrases fail, emojis are there. Designers Josh and Matt describe their relationship, profession, residence base and pets all in a single line of emojis.

Josh and Matt Design Instagram bio

Supply: @joshandmattdesign

You can too use emojis like bullet factors for a super-aesthetic look.

Olive and Bean Instagram Bio

Supply: @oliveandbeanphoto

Or, go together with the basic (if it ain’t broke, don’t repair it) and substitute emojis for the phrases they symbolize—hearts for love, and so forth.

Pickle the Pig Instagram Bio

Supply: @pickle.the.pig

8. Instagram enterprise bios

In the event you’re utilizing Instagram for enterprise, a bio could be a excellent spot to introduce your self (increasingly more people are using social media to research brands). Kraft peanut butter has an excellent instance of a succinct bio that describes their firm.

Kraft Peanut Butter Instagram Bio

Supply: @kraftpeanutbutter_ca

Companies also can use their bio to explain their model ethos, and what makes them totally different from others within the trade.

Ocin Instagram Bio

Supply: @ocin

In the event you’re doing affiliate internet marketing or partnering with different companies, a bio is an effective place to place low cost codes or promotions associated to these affiliations.

Phillychinchilly Instagram Bio

Supply: @phillychinchilly

9. Instagram bios with hyperlinks

Your hyperlink in bio is a wealthy place for customers to achieve extra sources and details about your model. Ensure that your viewers sees it by pointing to it—actually. Clothes model Free Label makes use of their bio to establish what the hyperlink is (on this case, a path to their newest launch).

Free Label Instagram Bio

Supply: @free.label

In a similar way, artist Zoe Si makes use of her bio to level to her newest e-book, which is accessible by her hyperlink in bio.

Zoe Si Instagram Bio

Supply: @zoesees

10. Informative Instagram bios

Generally, you simply need the information. Having the reply to your most ceaselessly requested questions—within the instance under, that’s in all probability “When are you open?”—can repay. It may not be enjoyable, but it surely’s easy and clear.

Superflux Instagram Bio

Supply: superflux.cabana

13 Instagram bio methods chances are you’ll not find out about

Hungry for extra? We received you. Listed below are some tricks to make your bio stand out.

1. Use fancy Instagram bio fonts

Technically, you possibly can solely use one “font” in your Instagram bio. However there are instruments on the market that may make it easier to create the look of a customized font by mapping your textual content to current particular characters.

Right here’s an instance of what Hootsuite author Christine’s bio appears like in a number of totally different fonts, as created utilizing the device Instagram Fonts.

Instagram bio fonts Instagram bio fonts 2 Instagram bio fonts 3

That third one is slightly bonkers, however you possibly can decide and select a number of phrases to include strategically for visible attraction. Normally, it’s a good suggestion to make use of this trick sparingly, for emphasis, somewhat than dressing your whole bio up in fancy fonts.

When you discover a font fashion you want, simply copy-and-paste it into your Instagram bio.

2. Use Instagram bio symbols

We’ve already talked about utilizing emojis. However it’s also possible to go old-school and use particular textual content symbols to interrupt ★ up ★ your ★ bio. (Keep in mind Wingdings and Webdings? How very Nineteen Nineties.)

This trick makes use of the identical precept because the tip above, however as an alternative of utilizing symbols to create the look of a customized font, you should utilize them as retro emojis or distinctive bullet factors:

Blogger unique bullet points

Supply: @blogger

The simplest approach to discover your particular character is to open a brand new Google Doc, then click on Insert and select Particular characters.

Insert special characters

You’ll be able to scroll by the obtainable choices, search by key phrase, and even draw a form to discover a comparable character. Then, simply copy and paste into your Instagram bio.

3. Add a location

That is significantly helpful for companies: prospects will wish to know who (and the place) they’re shopping for from. Marking your location also can assist your model be extra searchable.

Whenever you add your tackle to your Instagram enterprise profile, it additionally seems under your bio however doesn’t expend any of your bio character depend. That is one other nice approach to unlock house for extra compelling bio data. Be warned, your tackle solely reveals up on cell.

Pourhouse Instagram Bio

Supply: @pourhouse

4. Add contact buttons

Enterprise profiles can embrace contact data within the type of buttons that permit folks to cellphone you, electronic mail you, or get instructions to your corporation straight from Instagram. That is one other one which solely reveals up on cell.

Midnight Paloma Instagram Bio

Supply: @midnightpaloma

5. Add a name to motion button

One other mobile-only characteristic: You’ll be able to encourage folks to take motion straight out of your Instagram bio with CTA buttons. These permit your followers to take direct actions like ordering meals out of your restaurant, or shopping for tickets on your occasion.

Maenam Instagram Bio

Supply: @maenamrestaurant

You’ll discover these choices below Motion Buttons when modifying your corporation profile.

6. Add a hyperlink in bio

You get one clickable hyperlink in your Instagram bio. Since you possibly can’t use clickable hyperlinks in Instagram feed posts (until you’re utilizing Instagram ads or Instagram Shopping), your bio hyperlink is efficacious actual property.

You’ll be able to change the URL as typically as you want. You would possibly wish to hyperlink to your latest or most necessary content material (like your newest weblog submit or video), a particular marketing campaign, or a landing page specifically for visitors coming from Instagram.

You can too use Instagram tools resembling Linktree to arrange a cell touchdown web page with a number of hyperlinks, so that you don’t should hold updating the hyperlink in your Instagram bio, which might result in outdated “hyperlink in bio” statements on older posts.

7. Use your bio to direct site visitors to a different platform or web site

In case your main social media is on a unique platform and also you contemplate Instagram a crucial evil, that’s okay—you should utilize your bio as a approach to direct different customers to that platform.

Comic Ziwe Fumudoh hardly ever posts on Instagram, however may be very energetic on TikTok, so she makes use of her bio to steer audiences in the direction of that app.

Ziwe Instagram Bio

Supply: @ziwef

Lush, weirdly, “departed” from social media however nonetheless has an energetic Instagram and makes use of their hyperlink in bio to elucidate why they’re not on-line.

Lush Cosmetics Instagram Bios

Supply: @lushcosmetics

8. Use line breaks

Folks don’t are inclined to learn data on-line. As an alternative, they scan for bite-sized chunks of data.

Make that data straightforward to establish utilizing line breaks.

Okoko Cosmetiques makes use of a mix of emojis and line breaks to create this cute Instagram bio:

Okoko Cosmetiques Instagram Bio

Supply: @okokocosmetiques

It’s very easy so as to add line breaks utilizing the Instagram net interface. Merely house your bio as you desire to it to look.

On cell, your finest guess is to create your bio with the spacing you need utilizing a notes app. Then, copy and paste it into your Instagram bio area. Or, use one of many Instagram bio templates under.

9. Share your pronouns

If you wish to, it’s nice to share your pronouns on Instagram. Since the option was first added in May 2021, it’s grow to be customary on the app so as to add your pronouns to your bio, whether or not you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know methods to correctly tackle you, and normalizing the observe helps make everybody feels extra snug on the platform.

Demi Lovato Instagram Bio

Supply: @ddlovato

10. Use Hashtags

Hashtags in your Instagram bio are clickable hyperlinks. Consider, although, that Instagram bios don’t seem in hashtag search outcomes. Including Instagram hashtags to your bio received’t make it extra discoverable.

Meaning you shouldn’t embrace hashtags until they’re straight associated to your corporation, as a result of every one represents a chance for potential followers to click on away.

Nonetheless, including a branded hashtag to your bio is an effective way to advertise and gather user-generated content material.

This is among the finest methods for companies to make use of hashtags of their bio. When a person clicks on the hashtag, they may see all of the content material your followers and followers have posted, which creates wonderful social proof for your business.

Hello Tushy Instagram Bio

Supply: @hellotushy

Branded hashtags are additionally an effective way to get extra content material: you possibly can reshare follower’s posts that use the hashtag. In reality, some customers construct their whole following off of user-submitted posts.

Chihuahua Vibes Instagram Bio

Supply: @chihuahua_vibes

11. Use your bio to hyperlink to different accounts

When you’ve got a private and a enterprise account, otherwise you’re concerned in a cool challenge that has its personal deal with, you possibly can tag that account in your bio. This may help folks establish you (Oh, THAT’S the place I do know Zendaya from) however watch out utilizing them, as they could encourage audiences to navigate away out of your web page. (That is one thing Zendaya seemingly doesn’t care about).

Zendaya Instagram Bio

Supply: @zendaya

12. Add a class

When you’ve got a business profile on Instagram, you possibly can select a class for your corporation. This seems below your identify and may help folks see what you do at a look.

Elmo Instagram Bio

Supply: @elmo

Elmo, for instance, is a public determine.

Utilizing a class for your corporation can unlock house in your Instagram bio, because you don’t have to repeat this data. Nonetheless, it solely seems within the cell view, so you possibly can’t assume everybody will see it.

13. Announce information

So long as you bear in mind to replace your bio often, you should utilize it to announce information about new merchandise and updates on your model. In the event you’re going to place a date in your bio, although, mark your calendar or set a reminder to alter it—when you have an outdated date in your bio, it makes your account seem like it’s not being monitored intently.

After 5/19, Taco Bell will (or a minimum of, they need to!) replace the old-news-Mexican-pizza doesn’t spoil their rep.

Taco Bell Instagram Bio

Supply: @tacobell

Instagram bio templates

Nonetheless unsure what to incorporate in your Instagram bio? We’ve created some social media bio templates, together with Instagram bio templates, to get you began.

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