10 Finest Social Media Scheduling Instruments to Save Time in 2022

Social media scheduling instruments are among the most helpful gadgets in a social media supervisor’s toolbox, whether or not you’re employed at a small startup or a multinational enterprise. They’re additionally an unimaginable useful resource for freelancers, entrepreneurs, and anybody else managing social media whereas working a small enterprise.

That’s as a result of one of the best social media scheduling instruments can prevent time, streamline your work, and aid you develop your social media presence.

We’re keen on Hootsuite, after all. However on this publish, we’ll share 10 social media scheduling instruments we predict can assist companies with various wants.

The benefits of social media scheduling tools

The best social media scheduling tools make your work life easier in multiple ways. They:

  • Free up time by allowing you to create and schedule content in designated blocks of time rather than as disruptive one-offs throughout the day
  • Reduce the risk of mistakes by allowing time for proofreading and reviewing content before it goes live
  • Help you save even more time by allowing you to customize and adapt posts for multiple social media accounts, all on one screen
  • Ensure you post at the best time to engage your audience
  • Allow you to easily plan, review, and edit an integrated schedule of social content across platforms

10 social media scheduling tools for 2022

1. Hootsuite

We’re not too shy to say we think Hootsuite is one of the best social media administration device and social media scheduling device round. It’s appropriate for groups of all sizes, with choices starting from inexpensive fundamental social media scheduling instruments all the best way as much as enterprise-level options for complicated organizations and really massive groups.

Hootsuite helps all of the scheduling features you can want, from easy auto-posting, by way of bulk scheduling to customized suggestions on one of the best time to publish primarily based by yourself social media analytics and outcomes.

Best time to post on Instagram to boost engagement - heatmap in Hootsuite Analytics

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You too can customise and schedule one publish for varied social platforms, all from one display screen. This method is far more efficient than merely cross-posting the identical content material throughout a number of accounts.

Hootsuite helps scheduling to the next social networks. (Click on on every hyperlink for extra particular particulars on learn how to schedule content material for every platform.)

Be aware that scheduling TikToks by way of Hootsuite means that you can keep away from the 10-day scheduling restrict and even schedule TikToks out of your cell machine utilizing the Hootsuite mobile app.

Hootsuite has the added bonus of providing detailed analytics that assist inform your social media scheduling, in addition to powerful content creation tools and a simple calendar view that means that you can see and edit all of your social content material throughout accounts on one display screen.

screenshot of calendar view in Hootsuite Planner

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2. Meta Enterprise Suite

Meta Business Suite is a social media scheduling device that means that you can schedule content material on Fb and Instagram (posts, Tales, and adverts). It’s accessible both on desktop or as a mobile app.

Although this can be a native device, you gained’t be capable of entry all of the content material creation options of Fb and Instagram when scheduling Tales by way of Meta Business Suite. Nonetheless, you may entry textual content, picture cropping, and a few stickers.

3. Tweetdeck

Tweetdeck is a local scheduling device means that you can schedule content material to a number of Twitter accounts. (However solely Twitter accounts — no different social platforms are supported.) You possibly can log into Tweetdeck utilizing your primary Twitter username and password, then add another current accounts you employ.

Scheduling a Tweet in Tweetdeck

You possibly can schedule particular person Tweets or a Twitter thread, and think about your whole scheduled Twitter content material for every account in a helpful column.

4. Tailwind

Tailwind is a social media scheduling device that helps scheduling on Pinterest, Instagram, and Fb.

Tailwind originated as a scheduler for Pinterest. It stays among the best options particularly for Pinterest scheduling, providing a customized posting schedule, interval planning, and the flexibility to schedule to a number of boards.

Tailwind social media scheduling tool

Be aware that even should you simply need to use Tailwind for Fb, you’ll want an Instagram account to enroll.

Tailwind additionally integrates with Hootsuite by way of the Tailwind for Pinterest app within the Hootsuite App Listing.

RSS Autopublisher is a scheduling device that mechanically posts content material from RSS feeds to LinkedIn, Twitter, and Fb.

When you create content material by way of recurrently up to date mediums like a weblog or podcast, RSS Autopublisher will autoschedule hyperlinks to your social accounts concurrently you schedule your content material to go dwell.

6. Airtable

Airtable is a bit of bit totally different from the opposite social media scheduling instruments on this listing. Slightly than scheduling content material to publish mechanically to social networks, Airtable is primarily used to create workflows for the creation of that content material and triggers to autopost.

You possibly can schedule and monitor targets, targets, duties, and timelines. Airtable Automations then makes use of triggers to mechanically carry out specified actions, together with posting to Twitter or Fb.

To show Airtable into a whole social media scheduling device that may mechanically schedule content material on to Instagram, LinkedIn, and Pinterest in addition to Fb and Twitter, set up the Airtable Automatons app for Hootsuite.


KAWO is a social media scheduler particularly for the Chinese language social media platforms WeChat, Weibo, Kuaishou, and Douyin (the Chinese language model of TikTok). It gives a social media calendar view, scheduling instruments, and beneficial finest occasions to publish.

KAWO social media scheduling tool

You too can use the KAWO app in Hootsuite to trace your WeChat and Weibo content material alongside your different social channels within the Hootsuite dashboard.

8. MeetEdgar

MeetEdgar is a social media scheduling device designed for entrepreneurs and small companies. Its distinctive characteristic is that it’ll repurpose evergreen content material to fill scheduled time slots should you don’t add any new content material to the queue.

MeetEdgar can schedule and repurpose content material for Fb, Instagram, Twitter, Pinterest, and LinkedIn. Nonetheless, it lacks among the extra superior options required for bigger organizations.

9. Shopify Fb & Instagram Auto Publish

When you run a Shopify retailer, the Shopify Facebook & Instagram Auto Post app means that you can create a social media schedule that posts a brand new or random product to your social feeds on the identical time every single day, or on chosen days of the week.

It’s a great way to be sure to’re publishing content material persistently, even when you’ve got no new content material concepts.

Regardless of its title, this social media scheduling app works with Instagram, Fb, Twitter, and Pinterest. It’s nice at what it does, though it actually is supposed to take care of simply this one very particular kind of social media scheduling.

Be aware: When you’d wish to combine your ecommerce retailer with Hootsuite to entry extra strong scheduling options, try the Shopview Hootsuite apps for Shopify, BigCommerce, WooCommerce, or Magento.

10. Mailchimp

Say what? Isn’t Mailchimp an electronic mail advertising device?

Nicely, positive. However should you already use Mailchimp on your electronic mail campaigns, it’s additionally an ideal device for scheduling social media posts. It integrates with Twitter, Fb, and Instagram, so you may create and schedule content material for these platforms throughout the Mailchimp interface.

One other helpful scheduling choice is the flexibility to create posts for Fb, Instagram, and Twitter which can be hooked up to a particular electronic mail throughout the Mailchimp interface, so that they mechanically publish on the identical time the e-mail sends. This can be a good strategy to maintain your social schedule and content material constant together with your electronic mail promotions.

Social media Mailchimp integration

You too can connect Mailchimp to Hootsuite to share campaigns to your social channels straight from the dashboard.

How do social media scheduling instruments work?

Social media scheduling instruments work by connecting your whole varied social media accounts to a central platform you should utilize to schedule content material for posting in accordance with your social media content calendar.

When you schedule the content material, it can publish mechanically on the time you select. This implies you may arrange social posts for a day, every week, or perhaps a month or extra abruptly and be assured that the content material will go dwell whether or not or not you’re at your desk (or your cellphone).

However how does it truly work behind the scenes?

Social media scheduling instruments join to every social community by way of that community’s API, or utility programming interface. That may sound sophisticated, however basically it’s only a approach for the social community and the scheduling device to speak to at least one one other.

Happily, that communication occurs within the background. So that you don’t must know any code or particular programming languages to make these instruments work. There are normally simply a few steps concerned to publish social content material utilizing a scheduling device.

Learn how to publish utilizing a scheduling device for social media

Right here’s a fast breakdown of how social media scheduling instruments typically work for the primary social platforms.

  1. Hyperlink your accounts to a social media scheduling device.
  2. Compose your social content material and select which account(s) you need to publish to. A superb social media scheduling device provides you with the choice to customise one publish for a number of social accounts on varied networks, all from one display screen.
  3. Select the schedule for later choice and choose your most well-liked time. The most effective social media scheduling instruments will present personalized suggestions for one of the best time to schedule your publish for probably the most response.
  4. That’s it for posts or Tweets. For Instagram Tales, there’s yet another step. You’ll get a push notification on the scheduled time to finish the method.

Scheduling a post in Hootsuite Planner

For scheduling videos to YouTube, the method is a bit of bit totally different. Keep in mind these APIs we talked about? The API for YouTube behaves otherwise, which requires a barely totally different course of.

Once you import your video to your social media scheduling device, simply mark the video as personal and use the scheduling choice to set a time for the video to go public.

For the visible learners, listed here are some extra particular particulars about scheduling content material for Instagram:

And a few particulars for Pinterest:

And, lastly, some particulars for scheduling posts to TikTok:

Learn how to schedule a number of posts directly utilizing a social media scheduling device

One large benefit of utilizing a scheduling device for social media is the flexibility to schedule a number of posts directly. That is also called bulk scheduling.

Right here’s the way it works.

  1. Add the posting dates and social content material for a number of posts to a CSV file that conforms to the necessities of your social media scheduling device. Hootsuite means that you can bulk schedule as much as 350 posts.
  2. Add the file to your social media scheduling device.
  3. Assessment your posts, make any desired additions or tweaks, and click on Schedule.

Use Hootsuite to schedule your whole social media posts, interact together with your followers, and monitor the success of your efforts. Join a free trial at this time.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

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