10 Finest E-mail Advertising Softwares for Small Companies

Ninety-nine percent of email users test their inbox each single day. 

That’s extra high-intent visitors than some other avenue or platform you should use to achieve your viewers.

When individuals join your e mail record, they’re providing you with permission to promote them. You possibly can market to them for so long as you need till they unsubscribe.

At this time, some small companies have fallen into the entice of believing that e mail advertising isn’t useful. Don’t be one in all them.

Eighty-one percent of small businesses see nice outcomes once they use e mail to accumulate clients, giving them a key aggressive benefit.

Let’s take a look at the very best e mail advertising software program you should use to attain your objectives.

1. Finest E-mail Advertising Software program for Multi-Channel Advertising: Omnisend

Omnisend is a well-liked advertising device that caters primarily to small e-commerce companies. It helps put every thing in a single place together with your:

  • SMS advertising
  • social media advertising
  • e mail advertising

A study performed by Dot Digital reveals the significance of e mail advertising within the e-commerce area of interest. They discovered that e mail yields an approximate 42 greenback return on each greenback spent. 

With Omnisend, you may simply create emails utilizing a wide range of templates and drag-and-drop enhancing instruments—good for brand spanking new and novice entrepreneurs.

This e mail advertising software program can also be nice at serving to you improve conversions through the use of low cost codes, scratch playing cards, and varied informative add-ons (like PDFs).

Key Options:

  • Pre-built templates for engaging emails with out coding or superior e mail information.
  • Workflows that enable you replicate top-converting email strategies.
  • Lead technology pop-ups that improve ROI.
  • Analytics dashboard for fixing errors and figuring out alternatives.


Top-of-the-line options of Omnisend is its pricing construction. It’s free for as much as 500 emails per thirty days (good for small companies) and 60 textual content messages. This contains automation, really helpful workflows, and A/B testing.

Best Email Marketing Software for Multi-Channel Marketing - Omnisend

2. Finest E-mail Advertising Software program for Free Customers: MailChimp

At one time, MailChimp was solely used as an e mail e-newsletter platform. 

At this time, it’s an entire CRM platform that means that you can design touchdown pages, e mail seize varieties, and rather more. Its vary of options helps small companies keep organized and execute marketing strategies.

Nonetheless, be warned. MailChimp does have limitations on the variety of lists you may create and the way precisely you may segment your audience. 

This requires you to have a agency understanding of your buyer avatar.

Key Options:

  • Loaded with tons of of integrations (for websites like Shopify).
  • Boasts a CRM product suite of automation instruments, behavioral focusing on, and extra.
  • Gives appointment reserving.


In the event you want an e mail advertising device that can assist you scale on a low price range, MailChimp is a good possibility. If you find yourself simply beginning out, you may entry its big selection of options without spending a dime.

Nonetheless, when your record is scaling and also you’re prepared to begin spending, you should purchase plans for as much as 10,000 emails a month. With e mail customers anticipated to climb to 4.6 billion by 2025, now’s the time to behave.

Best Email Marketing Software for Free Users - MailChimp

3. Finest E-mail Advertising Software program for Segmentation: ActiveCampaign

ActiveCampaign is the very best e mail advertising device for promoting merchandise to a lot of totally different goal audiences. 

Its segmentation capabilities mean you can simply separate your contacts into lists and customise your advertising for hyper-personalization (which reduces opt-out rate by 50 percent.)

Utilizing “[Name]” at first of an e mail simply isn’t effective anymore. You could actively write a replica that caters to a person’s particular ache factors and considerations.

ActiveCampaign helps you manage your record, goal successfully, and create emails that convert.

Key Options:

  • Design and write emails that convert for particular audiences.
  • Personalize emails primarily based on varied viewers segmentation variables.
  • A/B take a look at to establish what converts and what doesn’t.
  • Touchdown web page builder.


Whereas ActiveCampaign doesn’t provide a free plan, it’s clear and upfront with its prices. For $9 per thirty days, you get e mail automation, content material creation assist, limitless sending, templates, newsletters, and data-backed reporting.

Best Email Marketing Software for Segmentation - Active Campaign

4. Finest E-mail Advertising Software program for Scaling Up: Drip

A median cart abandonment rate of 69.82 percent results in missed gross sales alternatives that small companies can’t afford to lose. 

If you wish to scale, Drip is without doubt one of the highest really helpful platforms on the market. It has plans for companies of all sizes, so your spending will solely develop as you do.

The price is uniquely catered to you primarily based on the scale of your record on the time you subscribe.

In the event you’re merely “dabbling” into e mail advertising, you may get began with Drip. If you have already got an inventory of 10,000 e mail subscribers that you simply wish to begin making use of, don’t fear, they’ve a plan for you too.

Key Options:

  • The editor has each templates and drag-and-drop options.
  • Knowledge insights present behavior-based automation.
  • E-mail and web site integrations.
  • Business-leading customer support.


Drip gives a 14-day free trial and, from there, it determines how a lot you pay primarily based on the scale of your record.

For instance, at $19 per thirty days, you may have 1,500 contacts and limitless emails. At $209 per thirty days, you may have as much as 15,000 contacts and limitless emails.

Best Email Marketing Software for Scaling Up - Drip

5. Finest E-mail Advertising Software program for E-mail Design: Stripo

Not each enterprise wants sophisticated e mail software program. Stripo does one factor and does it nicely.

It’s an e mail builder designed to combine with different platforms like GetResponse and MailChimp. Use Stripo to entry beautiful templates that mean you can create on-brand advertising messages. 

Key Options:


Stripo gives a “free for all times” plan that gives entry to free e mail templates, studying software program, and e mail assist. From there, you’ll must improve to the fundamental plan of $15 per thirty days.

Best Email Marketing Software for Email Design - Stripo

6. Finest E-mail Advertising Software program for Lead Era: OptinMonster

At one time, OptinMonster was nothing greater than a WordPress plugin. 

At this time, it’s a standalone e mail advertising device with many options like opt-ins, pop-ups, triggers, templates, testing instruments, integrations, and analytics.

It’s the best choice for companies that want to generate leads merely due to the flexibility of the campaigns you may run. Examples embrace an exit-intent popup, floating bar, or fullscreen slide-in. 

They’ve plenty of gamified choices as nicely. If most of your audience is Gen Y or Z, their attention spans are between 8-12 seconds. Not fairly lengthy sufficient to learn an e mail. 

Gamification increases retention times, click-throughs, and conversions.

Key Options:

  • Nice drag-and-drop templates.
  • In depth integrations.
  • Gamified emails.
  • HTML and Java enhancing.


OptinMonster is a lot greater than an e mail advertising software program. At simply $9 per thirty days for the fundamental plan, you achieve limitless entry to advertising campaigns, segmentation, integrations, and an internet site for those who don’t have already got one.

Best Email Marketing Software for Lead Generation - OptInMonster

7. Finest E-mail Advertising Software program for Contests and Promotions: Wishpond

Wishpond is without doubt one of the most complete e mail advertising instruments we’ve checked out up to now. In the event you can dream it, they provide it. 

Wishpond has integrations for e-commerce, e mail advertising, and automation.

It additionally has a complete landing page builder loaded with options together with promotions, and a dashboard for implementing social media development into your e mail advertising. 

The device additionally gives on-line varieties so that you can do surveys and ask your viewers what they’d prefer to see or hear extra of. It’s an ideal possibility for small companies with high-ticket gives.

Key Options:

  • Touchdown web page builder with templates and customizations.
  • Simple-to-design contests and promotions.
  • Referral suite with lead captures, technology choices, pop-ups, and hyperlink sharing.


Wishpond is $75 per thirty days for the fundamental plan.

This price ticket comes with a pink flag: don’t use this device for those who don’t have already got an established email list of at the very least 100 individuals.

8. Finest E-mail Advertising Software program for Automation: Sendinblue

Sendinblue’s purpose is that can assist you automate e mail advertising to avoid wasting prices and defend your backside line. It gives a complete CRM, e mail templates, touchdown pages, and even social media integration—multi function place.

Email has a 60 percent conversion rate in comparison with social media’s 12.5 %, however it may possibly take a very long time to design and execute a profitable technique. With Sendinblue’s steering, you may actually have the “better of each worlds” with this e mail advertising device.

Automation is the primary factor that stands out about Sendinblue with its nice workflow, focused campaigns, triggers, and lead scores.

Key Options:

  • Integrations with e-commerce platforms.
  • Automation components.
  • WordPress plugin with a 4.5-star ranking.
  • Free CRM system.
  • Multi-channel advertising.


Affordability takes centerstage with Sendinblue. Their free plan accommodates an e mail template library, e mail personalization, design instruments, campaigns, and as much as 300 emails a day. From there, the sunshine plan is $25 per thirty days with no sending limits.

Best Email Marketing Software for Automation - SendinBlue

9. Finest E-mail Advertising Software program for Funnels: GetResponse

Typically that you must construct your gross sales funnel earlier than you construct an e mail record, and that’s what GetResponse is all about. You possibly can build your entire funnel utilizing its e mail advertising software program, and even implement a reside chat function in your website.  

Key Options:

  • Highly effective automation permits detailed record segmentation.
  • Loads of testing choices to determine what converts.
  • Funnel and touchdown web page builder.
  • Dwell chat, social media, and web optimization options.


GetResponse has a sophisticated pricing construction merely due to every thing it gives. In the event you merely wish to ship emails and construct one touchdown web page, you should use the free plan for as much as 500 contacts. If you wish to unlock the automation and segmentation options, you’ll have to get their “Advertising Plan” at $48 per thirty days.

Best Email Marketing Software for Funnels - GetResponse

10. Finest E-mail Advertising Software program for Content material Creators: ConvertKit

Best Email Marketing Software for Content Creators - ConvertKit

Based on ConvertKit, creatives despatched 16 billion emails in 2021. That’s 530 each second.

How do you get observed amongst all that noise?

If you need your private model to face out, ConvertKit’s options will enchantment to your viewers. It gives a touchdown web page builder, stable deliverability, and assist for content material creators.

The downsides are restricted templates, lack of reporting, and a hefty price ticket.

Key Options:

  • Run focused campaigns.
  • Promote digital merchandise and construct your subscriber/follower base.
  • Easy to make use of and tremendous fundamental.


ConvertKit gives a free plan however it’s extremely restricted. From there, your e mail record determines a worth. If you hit 3,000 subscribers that you must improve to a $49 per thirty days plan, permitting you to make use of funnels and sequences. To get newsletters and any respectable information reporting, you’ll must buy a premium plan.

Steadily Requested Questions About E-mail Advertising Software program for Small Companies 

What’s the very best e mail advertising software program for small companies?

Omnisend is the very best e mail advertising device for small companies as a result of it combines the correct amount of options with a beautiful worth. By way of it, you may execute a multi-channel advertising technique and scale your revenue. 

Is e mail advertising useful to small companies?

E-mail advertising is an unbelievable device for small companies and private manufacturers. Its average ROI of $36 for every $1 spent means that you’re more likely to see nice enterprise success from investing in high-quality and well-written emails.

Can my small enterprise use e mail advertising software program for automation?

Completely, instruments like Sendinblue and Drip provide nice e mail automation and triggers that enable you take advantage of your advertising efforts with out requiring a lot of time and a spotlight. 

Conclusion: E-mail Advertising Software program Drives Actual Outcomes

It’s clear that e mail advertising software program can help small businesses grow

When somebody subscribes to your e mail record, you’ve their permission and it reveals that they’re inquisitive about no matter it’s you provide.

Why not take advantage of their engagement and promote to them?

Use the very best e mail advertising software program to construct your record, increase your conversions, and in the end, generate extra income. 

Which e mail advertising software program have you ever used? What do you want most about it?

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